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    Lotus Rebrands Its Motorsport Efforts as 'Team Lotus'

    Lotus brings together a community of passionate driving enthusiasts.

    While the brand is experiencing a rebirth with a new lineup of luxury electric performance vehicles, Lotus has earned a cult following over decades for its cherished sports cars and its longstanding racing legacy, which have a solid reputation for agility and a truly thrilling driving experience. Even with its reinvention with a burgeoning lineup of electric vehicles, Lotus is committed to its “For The Drivers” motto.

    Committing even further to that ethos, Lotus has unveiled its ‘Team Lotus,’ a new global community for enthusiasts who are passionate about driving, racing, competition, and motorsports culture as a whole. With 75 years of history rooted in motorsport excellence, Team Lotus is a new umbrella that combines Lotus’ factory-supported motorsports, partner teams, Lotus Cup championships, driver development programs, and Lotus racing fans.

    Under the new Team Lotus umbrella, a revived focus on Lotus heritage, community, and togetherness will fuel Lotus racing initiatives across the globe, and it starts with the Emira GT4 taking on tracks across the globe this year through an expanding roster of Lotus partner teams like Mahiki Racing for the British GT4, Pegasus Racing for the SRO GT Cup in China, and PB Racing in the Italian Championship and Euro Series GT4. With a revamped focus on its racing efforts, Team Lotus is ready to forge new motorsport heritage.

    Tyler Rampersaud