Lucid Motors plants deeper roots in Switzerland.
Known as one of the world’s capitals of watchmaking and luxury as a whole, Switzerland is no stranger to luxury cars as a country. However, luxury electric vehicle manufacturer Lucid Motors is establishing its presence in the country even further, with the opening of its new studio in Zurich. Located at Löwenstrasse 56, the new Lucid Motors studio in Zurich, Switzerland marks Lucid’s eighth sales location in Europe, and the second in Switzerland.
The studio is Lucid’s second, and now permanent location in Zurich, and it comes just in time for the manufacturer to introduce the new Lucid Gravity, Lucid’s first SUV model with similar luxury and electric innovation as the air, with SUV capability and room for seven adults, to the local market, which has proven to be an important one for the brand.
With their high-tech innovation, industry-leading efficiency, sumptuous luxury, and captivating design, Lucid’s expanding lineup of electric vehicles combining practicality and driving excitement are a perfect fit for the surroundings of Zurich as a city, and with an incredible new permanent studio located on Zurich’s main street, Lucid’s Califorina-based ingenuity revives and deepens its presence in one of Europe’s most important luxury hubs.
