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Jalen Brunson and Josh Hart, both wearing sunglasses, stand in front of a black Lucid electric vehicle in a studio setting for a Lucid campaign.

By Tyler Rampersaud –  October 20, 2025

Lucid Announces New Campaign With Josh Hart & Jalen Brunson

Lucid’s lastest collaboration stars two Knicks heroes. Lucid Motors is steadily carving out its niche as a luxury electric vehicle manufacturer, boasting groundbreaking performance, range, engineering, technology, and design principles with its lineup, with not only consists of the Air, but also of the new Gravity, the manufacturer’s first SUV that was officially launched for the 2026 model year. With the launch of the new Lucid Gravity, Lucid has brought acclaimed actor Timothee Chalamet into the mix, and a new collaboration with basketball players Jalen Brunson and Josh Hart adds to Lucid’s growing canon of celebrity endorsements. Both playing for the New York Knicks, Brunson became an NBA All-Star in 2024 and holds records for his three-point shooting, while Hart holds the Knicks franchise record for the most triple doubles in a single season. Both also played college basketball for Villanova before entering the NBA. Surrounding the Knicks home opener against the Cleveland Cavaliers, taking place on October 22, the new campaign featuring Brunson and Hart is set to debut with out-of-home advertisements and social media content. According to Lucid Motors, the campaign is underscored by a common thread shared between the two athletes and the manufacturer: performance, precision, and excellence, both on the court and on the road, and it also cements Lucid’s presence in sports culture, alongside other Lucid initiatives that are currently aligning the brand with the worlds of fashion, film, and music. With a lineup of EVs that are pushing the envelope, Lucid Motors is a perfect partner for two of the most noteworthy athletes on the New York Knicks. View All Lucid For Sale Image Source: Lucid Motors

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By Jordan Aquistapace –  July 29, 2025

Timothée Chalamet Joins Lucid Motors As Its First-Ever Gl...

Lucid’s new campaign starring Chalamet will premiere early this fall. Lucid Motors is making waves in the EV world by naming Timothée Chalamet as its first-ever Global Brand Ambassador. The award-winning actor, known for his trendsetting style and renowned roles on the big screen, will help introduce a new wave of awareness for Lucid, especially as the brand gears up to launch the all-new Gravity SUV. The move signals a step toward Lucid cementing itself as a leader in the luxury EV space, tapping into Chalamet's celeb status to elevate the brand's vision of innovation, style, and performance. This collaboration has been building since Timothée was first spotted behind the wheel of a Lucid Air last year. Rather than simply tapping into celebrity for the sake of exposure, Lucid's partnership with Chalamet feels like a more in-depth alignment in values. The brand is still young compared to legacy automakers, but it's already made a name for itself with the Lucid Air. Now, the upcoming Gravity SUV promises to add even more excitement, combining the comfort and agility of a high-performance sports car with the practicality of a three-row SUV. Chalamet will headline the upcoming campaign, which is expected to drop this fall, and Lucid is clearly aiming to connect with customers who care just as much about styling and storytelling as they do specs and sustainability. This campaign marks a big moment not just for Lucid, but also for how the EV world is starting to connect more with pop culture. With Chalamet's upcoming roles in Dune: Part Three and Marty Supreme, the timing feels right. Lucid's bet is that audiences are ready for an EV brand that goes beyond just efficiency and sustainability. And with Chalamet at the wheel, that bet might just pay off. View All Lucid EVs For Sale Source: Lucid Motors

A sleek, custom Lucid Air in dark red with tinted windows is parked on a cobblestone driveway, set against a backdrop of brick walls and green shrubbery.

By Tyler Rampersaud –  December 17, 2024

Shaq Takes Delivery Of A New Custom Lucid Air Coupe

Shaq adds another unique custom creation to his garage. With a legendary basketball career and status as one of the world’s biggest pop culture icons, Shaquille O’Neal is a celebrity who boasts a garage full of automotive treasures. Many of those are unique, customized masterpieces, and Shaq has just added another one to his collection. His latest, newly delivered car is a customized version of the Lucid Air, one of the most innovative and futuristic luxury electric vehicles currently on the market. While the standard Lucid Air is a spacious, luxurious electric sedan, Shaq’s version is a custom coupe with two doors made by the renowned West Coast Customs. Made bespoke to match his Rolls-Royce Cullinan, the all-electric Lucid Air Coupe features larger doors that make it easier for the 7’1” basketball legend to get in and out of the luxury vehicle. Currently, the Lucid Air sedan is the only model the relatively new electric vehicle manufacturer makes. However, it is being accompanied by a new model, the Gravity, which will enter the market as Lucid’s first SUV very soon. Perhaps Shaq’s new custom two-door rendition of the Air will inspire Lucid Motors to reimagine its luxury electric vehicle as a coupe soon. View All Lucid Airs For Sale View this post on Instagram A post shared by Hot Freestyle (@hotfreestyle) Image Source: @hotfreestyle and @shaq via Instagram

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