Lucid’s new campaign starring Chalamet will premiere early this fall.
Lucid Motors is making waves in the EV world by naming Timothée Chalamet as its first-ever Global Brand Ambassador. The award-winning actor, known for his trendsetting style and renowned roles on the big screen, will help introduce a new wave of awareness for Lucid, especially as the brand gears up to launch the all-new Gravity SUV. The move signals a step toward Lucid cementing itself as a leader in the luxury EV space, tapping into Chalamet's celeb status to elevate the brand's vision of innovation, style, and performance. This collaboration has been building since Timothée was first spotted behind the wheel of a Lucid Air last year.

Rather than simply tapping into celebrity for the sake of exposure, Lucid's partnership with Chalamet feels like a more in-depth alignment in values. The brand is still young compared to legacy automakers, but it's already made a name for itself with the Lucid Air. Now, the upcoming Gravity SUV promises to add even more excitement, combining the comfort and agility of a high-performance sports car with the practicality of a three-row SUV. Chalamet will headline the upcoming campaign, which is expected to drop this fall, and Lucid is clearly aiming to connect with customers who care just as much about styling and storytelling as they do specs and sustainability.
This campaign marks a big moment not just for Lucid, but also for how the EV world is starting to connect more with pop culture. With Chalamet's upcoming roles in Dune: Part Three and Marty Supreme, the timing feels right. Lucid's bet is that audiences are ready for an EV brand that goes beyond just efficiency and sustainability. And with Chalamet at the wheel, that bet might just pay off.

Source: Lucid Motors