Maserati recaps a triumphant homecoming.
In an important move for the historic Italian luxury brand, Maserati announced that it was bringing the production of two of its most iconic models, the GranTurismo and the GranCabrio, to its historic home of Modena, Italy. Imbuing its luxury performance grand tourers with Made-in-Italy craftsmanship excellence and the storied legacy of Maserati’s Viale Ciro Menotti plant, the models’ production returning to Modena is an important milestone, and certainly a reason to celebrate for Maserati.
As such, Maserati brought a series of Maserati Meccanica Lirica celebrations to the city of Modena, bringing not only the brand and its employees to the celebration, but also the entire city out to welcome the production of the GranTurismo and GranCabrio home. The week of celebration opened at one of the most iconic venues in the city: Teatro Comunale Modena Pavarotti-Freni, where in collaboration with its audio partner Sonus faber, Maserati put on a unique performance that told the story of Maserati, involving the entire theater in the narrative.
A dinner in the foyer of the theater concluded the inaugural event, with food from the Michelin-starred Massimo Bottura. The next day, a ribbon-cutting ceremony took place at the plant, where guests got the opportunity to to see the new features of the plant and the new assembly lines for the GranCabrio and GranTurismo, and also see the one-off Maserati GranTurismo Meccanica Lirica and GranCabrio Meccanica Lirica cars.
Over the weekend, the Trident Experience, a two-day event, showcased Maserati excellence to over 100 European Maserati customers and Maserati Club Italia members. The city’s Piazza Roma played host to 50 Maseratis, the oldest of which was a 1959 Maserati GT Spyder 3500, with a special performance from Roberto Bolle at the plant later in the evening.
A parade of 60 historic and modern Maseratis took place the next day, traversing across the city of Modena to the Panini Museum. The parade included ‘90s Ghiblis, a Sebring, an Indy, the MC20, and more. The parade reached its final destination: the Modena Autodromo. There, customers experienced test drives and hot laps in cars like the new Maserati GranTurismo and the GT2 Stradale. Throughout the city, Maserati took over iconic locations to celebrate its production homecoming, marking a triumphant return for the entire city of Modena with Maserati Meccanica Lirica.
Image Source: Maserati
