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Adidas Samba OG x Mercedes-Benz Brings W201 Style to Sneakers

Adidas Samba OG x Mercedes-Benz Brings W201 Style to Sneakers

Inspired by the icons like the W201, the new Samba OG collection brings Mercedes-Benz heritage to Adidas’ timeless sneaker.

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Some things become icons just because they have been around long enough to earn the title, while others become icons because they helped define an era. For Adidas, that icon is the Samba sneaker, and for Mercedes-Benz, there is no shortage of legendary cult classics that carry that same kind of weight in the car world. Venturing away from the race paddock and tapping into heritage as part of its next collaboration, Adidas and Mercedes-Benz just recently announced the upcoming release of the Samba OG x Mercedes-Benz Collection, with orders opening on October 13th. Rather than looking to its Mercedes-AMG PETRONAS F1 partnership for visual inspiration, Adidas went back into the Mercedes-Benz archives, drawing influence from the timeless, boxy styling and color palette of the 1980s W201. The collection could come at a more fitting time for the brand, as Mercedes-Benz is celebrating its 140th anniversary as an automotive pioneer, an honor incorporated into every shoe with a commemorative insole. In celebration of the launch of the shoe release, Mercedes and Adidas enlisted the help of Instagram fashion icons Aki and Koichi (@akiandkoichi) to style and promote the two new colorways before they hit shelves in the coming weeks. The Adidas Samba OG x Mercedes-Benz comes available in three monochromatic colorways that pay homage to the finishes and upholstery options on early W201 models from the 190 series, including beige, grey, and black. The Samba OG receives the full luxury treatment from Mercedes, with a full-leather silhouette, diamond-pattern stitching, metal hardware, and the Mercedes badge embroidered on the tongue. It's an entirely new look for the Adidas Samba OG, but with an old-school look and feel from Mercedes-Benz and its 140-year lineage as an icon in the automotive space. The all-new Adidas Samba OG x Mercedes-Benz Collection will be available in-store and online starting October 13th.

Source: Mercedes-Benz/Adidas

Jordan Aquistapace



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