"We are systematically expanding our involvement in esports", says Britta Seeger, Member of the Daimler Board of Management, responsible for Mercedes-Benz Cars Marketing and Sales. "As a global brand, we want to open ourselves up to new target groups. esports gets us into a dialogue with young people, especially those with an affinity to technology. We are pleased to be part of the rapidly growing gaming community and support the ESL in further advancing this action-packed and thrilling sport."
The Grand Tour Video Game Has Been Announced
An actor dressed as Crystal Maiden, a figure from the online game Dota 2, poses in front of a Mercedes-Benz star. Pictures taken in context of ESL One Katowice 2018You may think it's odd that Mercedes-Benz would sponsor video game tournaments, but it's quite in par if you look at eSports as any other sport. Just check out the Atlanta Falcons' home, the Mercedes-Benz Stadium. Considering how much money some of these professional gamers are making, buying a Mercedes-Benz is easily feasible. Just check out the money Ninja of Fortnite fame is making (over $500k a month) and the amount of money being awarded some tournaments (1st place at the Dota 2 tournament called The International was awarded over $10 million). Video gaming isn't like it used to be, that's for sure.
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Source: Mercedes-Benz