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MINI Paul Smith Editions Make American Debut In Los Angeles

By Tyler Rampersaud – 

MINI Debuts Paul Smith Editions In Los Angeles

Fashion designer Paul Smith is known for a fun-loving aesthetic, vibrant colors, bold stripes, and decades of British legacy. Similarly, MINI is known for its charm and British heritage, and the two brands have been in collaboration for nearly 30 years. It started with a limited-edition classic MINI in 1998, which featured a blue exterior and anthracite wheels, and evolved to include a stripe-covered one-off in 1999, and other cars in the 2020s. Now, a new cohort of Paul Smith Edition MINI cars has debuted in the Americas, choosing Paul Smith’s iconic Los Angeles flagship boutique as the venue. The store, located on the city’s iconic Melrose Avenue, is known for its unmistakable pink, monolithic exterior. There, the new Paul Smith Editions were debuted for the Americas, consisting of three different models: a two-door MINI Cooper, a four-door MINI Cooper, and a MINI Cooper Convertible. Three available exterior colors are part of the lineup for the new Paul Smith Edition MINI cars, with two of them being exclusive to the Paul Smith Edition. Those are Statement Grey, which references the 1959 Austin Seven, Inspired White, derived from the classic MINI beige, and Midnight Black Metallic. <- Gallery -> Regardless of the exterior color, the side mirrors, radiator grille, and wheel hub covers are all finished in a Nottingham Green accent color, named so as a reference to Sir Paul Smith’s hometown. The roof of the Paul Smith Edition MINI is available with a Nottingham Green finish with Paul Smith’s signature multicolor stripe, or a matte and gloss Jet Black stripe. The convertible comes with a black soft top. Black wheels and Paul Smith’s signature on the rear handle strip complete the exterior configuration. Other details in the new Paul Smith Edition MINI include Nightshade Blue Vescin sport seats, a knitted black finish on the dashboard and door panels, Paul Smith stripes on the steering wheel, exclusive Paul Smith display backgrounds, and floor projection when the door is open that displays a handwritten “hello,” along with door sills that say “Every day is a new beginning.” With the iconic, fun-loving aesthetic that Paul Smith has become an icon for, and the cherished heritage of the MINI brand, the new Paul Smith Edition MINI is a $1,400 upcharge on two and four-door MINI Cooper models, as well as MINI Cooper Convertibles that are equipped with the Iconic trim. Pre-ordering for the new Paul Smith Edition opens on June 3, with cars set to arrive at US MINI dealers in August. View All MINI For Sale Image Source: BMW Group

MINI Creates A New One-off John Cooper Works Convertible

By Tyler Rampersaud –  April 08, 2026

New One-Off MINI John Cooper Works Revealed

The modern MINI brand recently celebrated the 25th anniversary of its presence in the United States, reimagining an iconic classic car for the 21st century as a small yet luxurious, nimble, and fun-to-drive model. Since then, the brand has evolved to include a family of models, including compact SUVs, a station wagon, a coupe, a convertible, and all-electric counterparts. In addition, performance-oriented MINI models have become favorites among enthusiasts, like the John Cooper Works. A new MINI is a one-off creation, made for a United States-based MINI enthusiast with a bespoke configuration at MINI’s Plant Oxford. It features a two-tone exterior, combining black with green in a hand-sprayed design, and the interior does the same, with green stitching, personalized badging, and references to the owner’s favorite football team. The fabric convertible top of the new bespoke MINI features a Union Jack fabric as a nod to MINI’s British roots, and throughout the exterior and the interior, the green and black color combination remains consistent throughout accents and special touches like the speaker surrounds and custom door armrest overlays, along with custom ‘MINI.01’ badging throughout. <- Gallery -> As a bespoke and custom rendition of MINI’s performance-oriented John Cooper Works convertible, the new bespoke creation has been completed and is on its way to the United States for its owner to take delivery of it. The result of a longtime enthusiast’s personal expression, this new custom MINI is a showcase that amazing bespoke craftsmanship can come in a small package. View All MINI For Sale Image Source: MINI

Two modified Mini Coopers, showcasing MINI’s Rally DNA with a Deus makeover, are parked on a plain white surface—one in striking orange and black, the other in bold gray and yellow.

By Khris Bharath –  September 03, 2025

MINI’s Rally DNA Gets a Deus Makeover in Two Radical JCW ...

Most collaborations between automakers and lifestyle brands don’t move past surface-level graphics or merch at best. But MINI and Deus Ex Machina, in this latest project, have aimed for something higher. Together, they built not one, but two one-off John Cooper Works cars, each designed with a distinct identity. While one was fabricated in a surf shop, the other was conceived in a metal workshop, and together, both carry MINI’s motorsport heritage while showcasing Deus’ handcrafted, culture-first philosophy. For those unaware, Deus Ex Machina was founded in Sydney, Australia, back in 2006. The company initially made its name customizing motorcycles with a raw, handcrafted approach. From surfboards to streetwear, Deus has since grown into a global lifestyle brand with shops in Venice Beach, Canggu, and Tokyo. What sets them apart is their ability to inject surf, skate, and moto culture into products. Partnering with MINI has now given Deus a platform to apply that same philosophy to cars for the first time. “Every detail has been crafted with artisanal precision. These cars have different characters, but you can still tell they belong together.” - Holger Hampf, MINI’s head of design. Starting with the 258-horsepower JCW Electric, nicknamed The Skeg. Designers borrowed directly from surf culture, even using fiberglass panels from surfboard-making processes that reduce weight by 15 percent and change appearance depending on lighting. A roof spoiler with a foam core and translucent winglets reacts to airflow. Inside, neoprene-trimmed seats and fiberglass trays for wetsuits make it clear that there’s substance behind all the style.  Then there’s The Machina, the equally wild 231-horsepower gas-powered JCW stripped back to the essentials. Wider fenders, Deus-branded rally spotlights, and a Can-Am-style spoiler all reference the 1960s John Cooper Works Minis that shocked the world by winning Monte Carlo three times. At the rear, a diffuser and central exhaust borrow directly from the JCW Nordschleife race car. In the cabin, things appear to be properly analog, with a five-point harness, aluminum floor panels for grip and utility, and a hydraulic handbrake sitting front and center for quick corrections on track. Material choices include waxed canvas on the dash and stainless steel switches, which are a nod to Deus’ custom bike workshops. Both cars carry the oversized white “X” motif across their roofs and interiors, a visual cue that these builds are connected, even if their characters couldn’t be more different. You’ll see matching bold numbers, color blocking, and graphic work by designer Matt Willey, a Pentagram partner and former New York Times Magazine art director, whose past MINI collaborations referenced the British marque’s Monte Carlo rally history and Paddy Hopkirk’s 1964 win.  Neither car is for sale, but you’ll find them at IAA Mobility in Munich this month. But the bigger picture here is that this exercise could point to MINI’s design direction for future models. Beyond the cars, MINI will also launch a capsule apparel collection with Deus, underlining that this project is as much about culture as it is about cars. View All MINIs For Sale " width="680"> Source: BMW Mini

download 2023 09 20T152256.906

By Jordan Aquistapace –  September 20, 2023

MINI Debuts Two New Limited-Edition E-Bikes For The Urban...

Whether you're commuting to work or adventuring through the city, MINI's new E-Bike 1 is the fast and efficient choice! Always staying ahead of the curve, MINI continues to adapt to the ever-changing world around it with an array of products that promote efficient mobility. Already implementing EV technology into its everyday lineup of vehicles, the professionals at MINI have ventured into the two-wheel market for its newest reveal. The classic MINI brand takes a revolutionary leap into the future with the MINI E-Bike 1, a limited-edition digitally connected bicycle that captures the essence of MINI down to its iconic Vibrant Silver and Ocean Wave Green colors. The e-bike stands out as a symbol of agility and style perfect for urban commuting. Features such as a touchscreen cockpit, smartphone and Apple Watch unlocking, and geolocation capabilities make it a state-of-the-art companion for city explorers. MINI even takes the safety game up a notch with integrated brake lights and indicators. The battery itself is compact, removable, and rechargeable in just two hours, ensuring you're always on the go. The bike offers three levels of pedal assistance, catering to your unique riding needs. Available in two frame configurations, the M and the S, this limited-edition series tailors to riders of all heights. With only 1959 units available worldwide, the MINI E-Bike 1 is now available through an authorized dealer starting at $3,725. Source: MINI E-Bikes

2022 Mini JCW 3

By Andrew Nabors –  April 14, 2021

2022 Mini John Cooper Works Price & Specs Unveiled

Old Man Cooper would be proud John Cooper passed away in 2000 after seven decades of building amazing British cars, and since then, his son Michael has been determined to build a car worthy of his father. With the full backing of BMW since 2007, the new 2022 Mini JCW is agile and powerful. Starting with a new infotainment system, only a few parts are shared with lesser Minis. What you see is functional and appealing to the eye, a car that makes everyone smile. Under the hood is the latest BMW TwinPower turbo that offers 231 horsepower and 236 torque. Brake-boost it and you will be at 62 mph in 6.1 seconds as you hear a sonnet from dual 3-1/4" exhausts. This will be the inspiration for the new Mini Accelerator at the Brooklyn Navy Yard. Adaptive suspension is optional, but we know our dealers won't order yours without it. Standard equipment includes piano-black accents, carbon black leather, and three coats of clear to make your paint last for years. Race mode turns the gauges from blue to bright red while your steering and throttle are remapped. Click the button below to let the excitement begin! Shop Mini Images (C) BMW

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By Andrew Nabors –  April 12, 2021

Watch a 2022 Mini Electric Pacesetter Race a Subway Train...

Size isn't everything when it comes to safety Setting the pace is critical to keeping the marshals, spectators, and drivers safe. If you missed out on this weekend's Formula E race in Rome, we have a few details of the 2022 Mini Electric Pacesetter. Inspired by the high performance Minis offered by John Cooper Works, it can leap to 62 mph in 6.7 seconds. In order to show the world what it is capable of, a test race was arranged against against a subway train in Milan. Charlie Cooper got behind the wheel because he knows a thing or two about the brand. As the grandson of John Cooper, he lives and breathes fast Minis. Because the battery is mounted very low, the Pacesetter takes a great handling car and gives it the reflexes of a go-kart. If you want an adrenaline rush unlike any other, click the button below and stay with us for all your big Mini news. Browse Mini For Sale Image (C) BMW

DBA Oselli 1

By Andrew Nabors –  April 06, 2021

David Brown Automotive Prepares to Launch The Mini Remast...

Amazing cars don't have to be flashy or expensive. If you can find happiness in 1,450 cc, David Brown Automotive is preparing to launch the Mini Remastered. Working with the coachbuilders at Oselli, this run of 60 cars is poised to be the most powerful Minis ever offered. Production on the first car has commenced, and each example will be built by hand in Silverstone. Nothing was left to chance, as the brakes and suspension incorporate modern materials and geometry. Some things have stood the test of time, as the SU carburetors are retained for posterity, and performance. Standard equipment includes electric power steering, A/C, LED lights, and a 4-week paint process. Tell us how you would order one in the comments below, and click the button to find your own Mini. Browse Mini For Sale Images (C) David Brown Automotive

Mini Big Feature

By Andrew Nabors –  December 29, 2017

Reviewed: 2017 Mini Countryman

Don't call it a comeback! Mini dropped a new Countryman for 2017, so they figured we could use a week of subcompact motoring.  The new car looks identical at first, but its actually 8" longer and 2" wider. That's because it was stretched to fit on the chassis of the BMW X1.We had the upper-level engine, the turbo 2.0 liter four that is the centerpiece of the Cooper S package. All-wheel drive only sends power rear when needed, but you could feel it working deep into the corners. The 8-speed automatic lacks the urgency of a supercar, but it's fine for a college commute.Mini Sets Slow But Epic Record at the RingOpen the door and you are greeted by handsome leather and a great seating position. The controls and screens are laid out in an artistic fashion, but it doesn't take too long to learn. More legroom front and rear is easily felt, and the rear windows offer nice visibility. Driving the Countryman is fun, as BMW knows their target audience.The MINI Vision Next 100: Because No Concept Lineup is Complete Without a MINITurning is quick and nimble, just as it should be. Thanks to the nice ground clearance, it is comfy for those with back problems. We're used to falling into the world's lowest supercars, so its a welcomed change. Trying to travel with a stainless tumbler or a Big Gulp will have you and your passenger knocking the toggle switches when reaching for a drink. The office consensus is that more insulation could be used to knock down the road noise, but it's not bad when you consider a starting price under $30,000. If you need a stylish 4-door with room for a family, find your local Mini dealer and stay with us for more great reviews.

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By Nicole Slaughter-Graham –  June 17, 2016

The MINI Vision Next 100: Because No Concept Lineup is Co...

Driving through urban areas can be a little cumbersome, to say the least. The sound of horns and screeching brakes permeates the air so much that passersby don't look twice. Though public transportation is in abundance in most urban areas, the problem with vehicle congestion has long been a topic of conversation. with MINI's new concept, the MINI VISION NEXT 100, the petite car maker is answering the most common problems on urban roadways.The Urban Go-KartDubbing the new concept "The Urban Go-Kart," MINI brings the best of intuitive technology, driving experience and fun to the urban future. The self-driving component, which was thought to potentially compromise the fun of driving a MINI, will only enhance the experience, according to the press release. The company states self-driving will enhance the go-cart experience. The Mini VISION NEXT 100 levels up the experience: "Cleared of many controls and screens, the interior has a pure, uncluttered look. And the glass front end opens up a dynamic view of the road. Here, augmented reality displays show the route or ideal driving line, heightening the driving sensation." SustainabilityMINI recognizes the need for a long-term approach to the sustainability of the environment through new and innovative automotive efforts. the MINI VISION NEXT 100will be made of sustainable materials that should "retain their high level of perceived quality over many years, age stylishly and offer a special tactile experience." These materials will complement the vehicle without compromising the environment. Materials include recycled plastic and aluminum for flooring, lightweight basalt storage compartments and recycled cellulose for the lower trimming of the seats, just to name a few.ConnectionWith the integration of digital intelligence, the "Cooperizer", a well-loved MINI feature, becomes a digital kaleidoscope highlighting all the options available to the riders in the vehicle. From entertainment to communication to navigation, the futuristic Cooperizer can do it all. Intuitive in nature, the Cooperizer can now make suggestions for music, things to do and places to go based on the user based on downloaded content."The MINI VISION NEXT 100 shows how MINI’s unique take on the world could look in the future. The driving experience remains the emotional centrepiece, with effortless and seamless services grouped around it." -Anders Warming, Head of MINI Design

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