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A person in a black jacket poses in front of a green Puma Motorsport backdrop, alongside A$AP Rocky's new collection display, next to a red and white motorcycle and a clothing rack.

By Jordan Aquistapace –  November 08, 2024

How To Buy: PUMA Motorsport x A$AP Rocky's New Collection

The collection is inspired by night racing and neon lights. With roots in fashion and motorsports, PUMA continues to gain traction worldwide as the ultimate one-stop shop for fan gear and automotive-inspired collections. In addition to massive partnerships with Formula 1 and industry-leading manufacturers like BMW, PUMA Motorsport has also appointed American rapper A$AP Rocky as the Creative Director for its collaboration with F1. After having success with his first collection drop as part of the 2024 Miami Grand Prix, A$AP Rocky and PUMA are back to debut its all-new Winter 2024 Collection. Last night, A$AP Rocky took over the PUMA NYC Flagship to unveil the clothing and footwear line with performances, customization stations, interactive photo moments, and giveaways. The new A$AP ROCKY x PUMA Collection draws inspiration from night racing with neon colors and bold graphics, giving classic motorsport styles a fresh, laid-back twist. The lineup features racing jerseys, jackets, shirts, pants, shorts, sneakers, and accessories, all designed with style and comfort in mind for those long days on and off the track. One highlight of the drop are the new Inhale Mesh sneaker, which showcases a classic style with a modern twist from A$AP Rocky himself. Now available online and in-store, shop the all-new PUMA x A$AP Rocky Collection by clicking the link below. Shop The Collection Our Top Picks Quilted Sweatshirt Shop Now Tool Box Bag Shop Now Long Sleeve Tee Shop Now Knee Pad Pants Shop Now Inhale Mesh Sneakers Shop Now Source: PUMA

NEW F1LVMH

By Jordan Aquistapace –  October 03, 2024

Formula 1 And LVMH Announce A Historic 10-Year Global Par...

Formula 1 is gearing up for its 75th anniversary in 2025, and there’s some big news with luxury powerhouse LVMH coming on board as a Global Partner as part of a new 10-year deal. The partnership will kick off at the start of the 2025 season and will feature some of LVMH’s most recognizable brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer. As F1 continues to draw in fans worldwide, this collaboration is all about blending action-packed racing with the luxury and style that LVMH is known for. What makes this partnership so interesting is how it brings together two worlds, motorsport and luxury. LVMH’s iconic brands will be involved in creating memorable F1 experiences, offering fans a mix of high-speed racing and a taste of refined craftsmanship. Whether it’s special events, limited edition releases, or hospitality, this deal aims to connect F1’s adrenaline-fueled action with LVMH’s creative spirit. With more details to come in 2025, there’s already a lot of excitement around what this partnership will bring. It’s a unique way for both Formula 1 and LVMH to keep pushing boundaries, incorporating their shared values of innovation and excellence in a way that promises to be fresh and fun for fans of both fashion and racing. Shop all Formula 1 fan gear by clicking the link below. Shop All F1 Fan Gear Source: LVMH

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