Motorsport

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

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By Charles Bradley – March 10, 2025

Genesis Plans New Endurance Racing Hypercar With Team Of ...

Genesis is making a bold leap into the world of motorsports, and the Genesis Magma Racing (GMR) team is wasting no time in preparing for its high-profile debut. With plans to compete in the FIA World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship (IMSA) in 2027, Genesis is setting the stage to challenge some of the most established names in endurance racing, including Aston Martin, BMW, Cadillac, Ferrari, Lamborghini and Porsche. At the heart of this ambitious project is Team Principal Cyril Abiteboul, a seasoned motorsports veteran known for his leadership in Formula 1 and beyond. In a recent interview with Genesis Newsroom, Abiteboul detailed the challenges and innovations behind the GMR-001 Hypercar, a cutting-edge race machine that aims to redefine performance in endurance racing. One of the most ambitious elements of Genesis Magma Racing’s development has been the creation of a brand-new V8 powertrain for its ORECA-built LMDh chassis—a crucial step toward building a competitive endurance racing program. “The biggest challenge is really the time we have available,” Abiteboul explained. “Building a path is a challenge, but also finding the right facility and building a team. We need to have a group of 60 people who do not yet exist. We also need to have the right equipment for them to operate.” Instead of designing an engine entirely from the ground up, Genesis took inspiration from Hyundai Motor Group’s successful 1.6-liter turbocharged inline-four engine, which has proven itself in the World Rally Championship. The result? A V8 power unit derived from this proven platform, delivering a combination of efficiency, durability, and raw power suited for the grueling demands of endurance racing. “Another big challenge, from a timing and engineering perspective, is the powertrain,” said Abiteboul. “And anyone who knows about engines will appreciate that we only had six months to develop a complete engine. We elected to go with a V8, precisely because the V8 was a great opportunity not to have to redesign a complete engine from scratch and instead take inspiration from our existing WRC engine, a very competitive 1.6-liter turbocharged inline-four that we've been using for several years. We took that engine and made it two times four in line, which gives us a V8.” Beyond the car itself, Genesis Magma Racing is building an entirely new racing organization from the ground up—something Abiteboul describes as equally challenging and exciting. “Building the team together and putting the different building blocks together is a challenge because nothing existed at first,” he said. “It's not just a car that we need to build. It's a racing team. An organization. A new identity.” To achieve this ambitious goal, Genesis has partnered with ORECA, a French engineering powerhouse with decades of experience in endurance racing. ORECA has been instrumental in designing and developing some of the most competitive prototype and Hypercar-class race cars in modern history. Their expertise will help guide Genesis Magma Racing in optimizing the GMR-001’s aerodynamics, chassis performance, and overall race strategy. “We are very lucky to have ORECA as a partner,” Abiteboul added. “They have been designing endurance racing cars for decades, and their experience will be invaluable as we push forward with development.” With the GMR-001 Hypercar still in the early stages of development, Genesis Magma Racing is rapidly expanding its infrastructure. The team is actively assembling a core group of 60 top engineers, designers, and strategists who will lead the brand’s charge onto the global racing stage. While much work remains, Genesis Magma Racing is on an aggressive timeline, proving that speed isn’t just for the racetrack—it’s a guiding principle in every step of the team's journey. View All Genesis For Sale

By Charles Bradley – March 07, 2025

Cadillac Formula 1 Team Finally Secures Approval for 2026...

Over two years on from first revealing its bid, Cadillac is officially joining the Formula 1 grid. Cadillac Formula 1 Team, backed by TWG Motorsports and General Motors, has received final approval from the FIA and Formula One Management to compete in the 2026 FIA Formula One World Championship. With this announcement, Cadillac becomes the latest manufacturer to enter Formula 1, bringing a uniquely American presence to the pinnacle of motorsport. FIA President Mohammed Ben Sulayem emphasized the significance of this expansion, stating: “The FIA Formula One Championship's expansion to an 11th team in 2026 is a milestone. GM and Cadillac bring fresh energy, aligning with the FIA’s 2026 regulations and ushering in an exciting era for the sport.” This decision marks a transformative moment, as Cadillac will compete against the world's best teams, utilizing its engineering excellence, cutting-edge technology, and deep motorsports heritage to make an impact in F1. The partnership between TWG Motorsports, which started out led by Michael Andretti, and General Motors forms a powerful combination of resources, expertise, and commitment to performance. TWG Group’s extensive motorsport experience, combined with GM’s legendary engineering and success in racing, provides a solid foundation for the team’s Formula 1 debut. “For the past year, we have worked hand in hand with GM to lay a robust foundation for an extraordinary Formula 1 entry,” said Dan Towriss, CEO of TWG Motorsports. “Now, with 2026 in our sights, we’re accelerating our efforts—expanding facilities, refining cutting-edge technologies, and continuing to assemble top-tier talent.” GM President Mark Reuss expressed his enthusiasm for the project: “We’re thrilled the Cadillac Formula 1 Team is official. We’re incredibly grateful for the support from the FIA and Formula One Management leadership, and for our collaboration with TWG. The excitement only grows as we get closer to showcasing GM’s engineering expertise on the prestigious global stage of F1.” The Cadillac Formula 1 Team has appointed former Virgin and Marussia boss Graeme Lowdon as Team Principal, bringing extensive experience from past Formula 1 and motorsport leadership roles. Additionally, Russ O’Blenes has been named CEO of TWG GM Performance Power Units LLC, a new division focused on developing GM’s Formula 1 hybrid V6 power unit for the 2026 season. “We have never lost pace in our planning or belief in this mission,” Lowdon stated. “We can’t wait to go racing and give fans a new team to cheer for.” O’Blenes added: “Our power unit development is progressing rapidly. As we continue to hire top-tier engineering talent, we look forward to running our first V6 in the near future.” Since announcing its bid to join Formula 1 in January 2023, TWG Motorsports has assembled a team of over 300 engineers and specialists working on aerodynamics, chassis development, simulation, and powertrain technology. The team operates out of key locations, namely: · Indianapolis, Indiana – Engineering & powertrain development · Charlotte, North Carolina – Operations hub · Warren, Michigan – GM Performance technology center · Silverstone, England – F1 aerodynamic research & testing With wind tunnel models, component production, and performance simulations well underway, Cadillac is on track to make a competitive debut in 2026. As Formula 1 enters a new era with sustainable fuel regulations and advanced hybrid technology, Cadillac’s entry marks a significant step in American motorsports history. With a focus on innovation, performance, and global competition, the Cadillac Formula 1 Team is set to shake up the grid when the lights go out in March 2026.

By Jordan Aquistapace – March 03, 2025

Watch The Netflix Trailer For Formula 1's 'Drive to Survi...

Netflix's Formula 1: Drive to Survive has been a game-changer for motorsport fans, and with the recent release of its Season 7 trailer on YouTube, the excitement is building once again. The series has documented the high-stakes world of Formula 1 while reshaping the way fans engage with the sport. With behind-the-scenes drama, intense rivalries, and personal stories that go beyond the racetrack, Drive to Survive has given both longtime fans and newcomers a fresh perspective on the thrill of F1. Season 7 promises to dive deep into one of the most competitive seasons in recent memory, showcasing the pressure, precision, and unpredictability that define the sport. Since its debut, Drive to Survive has played a massive role in F1's skyrocketing popularity worldwide. Once considered a niche sport outside of Europe, Formula 1 has now captured audiences in the United States and beyond, with Grand Prix races seeing record attendance and TV ratings climbing each season. The show's cinematic storytelling and access to team paddocks have pulled in a new wave of fans who might never have tuned into a race otherwise. It's all about the personalities, the heartbreaks, and the triumphs that make F1 so fascinating. As anticipation for the 2025 F1 season grows, Drive to Survive continues to fuel the hype and expand the sport's reach. The new trailer teases another action-packed season filled with unexpected twists, off-track tension, and the relentless pursuit of victory. Watch Netflix's trailer for Formula 1: Drive to Survive by clicking below. " width="680"> Source: Netflix YouTube

By Jordan Aquistapace – March 03, 2025

Scuderia Ferrari HP Kicks Off The 2025 F1 Season With A D...

Ferrari fans in Milan are in for a treat as Scuderia Ferrari HP gears up for a special event in the heart of the city on March 6th. Six years after their last big fan gathering in Milan, the F1 team is back with the Scuderia Ferrari HP Drivers’ Presentation by UniCredit, just ahead of the Australian Grand Prix. Charles Leclerc and Lewis Hamilton will take center stage at Piazza Castello, alongside Team Principal Fred Vasseur, giving fans a chance to see them up close before the F1 season kicks off. The action starts in the afternoon, with fans welcomed to the square early to soak up the excitement. A DJ set will kick things off at 4 PM, setting the mood before the official presentation begins at 5 PM. On stage, two historic Ferrari F1 cars will add a touch of nostalgia while Ferrari CEO Benedetto Vigna and UniCredit CEO Andrea Orcel sit down with Sky Sport’s Carlo Vanzini, Vicky Piria, and Ivan Capelli to discuss the upcoming season. Then, Team Principal Fred Vasseur will share his thoughts before Leclerc and Hamilton take the spotlight, answering fan questions and connecting with the Ferrari crowd. With a limited number of fans able to enter the square for safety reasons, the event is expected to fill up fast. But even if you can’t get in, you won’t miss the action—giant screens around the area will broadcast everything live, while Sky Italia and NOW will also air the event for viewers at home. With the 2025 F1 season just around the corner, this event is the perfect way to send Ferrari off in style and fuel the excitement for what’s to come on the track. Shop all Scuderia Ferrari HP fan gear by clicking the link below. Shop All Scuderia Ferrari HP Fan Gear Source: Ferrari

By Charles Bradley – February 12, 2025

Luxury Watch Brand TAG Heuer Becomes First Title Partner ...

In a historic development for motorsport, TAG Heuer will become the inaugural title partner of the Monaco Grand Prix, marking the first time in nearly a century that the prestigious race will feature a named title sponsor. This partnership, announced today, signifies a deepening relationship between Formula 1 and the luxury watch brand, which has a longstanding association with both the sport and the principality. Since its inception in 1950, the Monaco Grand Prix has been officially known as the Formula 1 Grand Prix de Monaco. With this new alliance, the 2025 race will be rebranded as the Formula 1 TAG Heuer Grand Prix de Monaco. This change reflects TAG Heuer's significant role as the Official Timekeeper of Formula 1 and its enduring connection to the Monaco circuit. Photo by Jakub Porzycki/NurPhoto via Getty Images TAG Heuer's ties to Monaco date back to 2011 through its partnership with the Automobile Club de Monaco. Over the years, the brand has been associated with victories by legendary drivers such as Niki Lauda, Ayrton Senna, Lewis Hamilton, and Max Verstappen, all of whom have sported TAG Heuer timepieces. This legacy underscores the brand's deep-rooted presence in the world of motorsport. The partnership comes as Formula 1 celebrates its 75th anniversary and embarks on a decade-long collaboration with LVMH, the parent company of TAG Heuer. The Monaco Grand Prix's current contract extends until 2031, ensuring a sustained period of collaboration between these iconic entities. Stefano Domenicali, President & CEO of Formula 1, said: “This is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever Title Partner of the Grand Prix de Monaco, a circuit that featured in the sport’s very first season in 1950, and with which we mark our 75th anniversary this year.” He emphasized TAG Heuer's legacy with Monaco and anticipated that the brand would bring passion, creativity, and exceptional style to the event. Antoine Pin, CEO of TAG Heuer, highlighted the significance of Monaco to the brand, describing it as their “spiritual home.” He remarked, “The spirit of competition, the challenging street course that rewards those who show the greatest mental resilience and physical strength, a place where drivers push themselves to achieve their absolute best.” Pin expressed honor and delight in renewing the partnership with the Automobile Club de Monaco and extending activities in the Principality. Maître Michel Boeri, President of the Automobile Club de Monaco, also lauded the partnership, noting nearly 15 years of collaboration with TAG Heuer. He expressed admiration and respect for the watchmaker and reiterated the commitment to continue their successful association. This year’s event is scheduled to take place from May 23 to 25, promising an event that blends the rich heritage of Formula 1 with the precision and luxury synonymous with TAG Heuer. Shop All TAG Heuer Watches Source: TAG Heuer Press Corner

By Jordan Aquistapace – January 30, 2025

PUMA Kicks Off 2025 With New Releases To Its Motorsports ...

Welcoming the 2025 season in style, PUMA rings in the new year with new styles. While the race season feels like it just ended, PUMA Motorsport is already anticipating the 2025 season and all the competitive track action to come. Whether its dramatic F1 driver changes or new racecars for endurance series, PUMA's strong presence in motorsports continues with curated team collections from BMW M Motorsports, Formula 1, Porsche Legacy, Porsche Design, Scuderia Ferrari HP, and Williams Racing. In preparation for the start of the upcoming race season, PUMA Motorsports just released all new styles to each of its automotive-inspired collections. From head-to-toe, fans get a head start with apparel, footwear, and accessories designed to look the part in the paddock. So whether you're a fan of Scuderia Ferrari and Charles Leclerc or a passionate Porsche purist with a fascination for classic 911 Turbos, there's something in PUMA Motorsports' new 2025 releases for everyone. Shop all the new looks from PUMA Motorsports by clicking the link below. Shop All PUMA Motorsports Gear Our Top Picks BMW M Motorsport Hat Shop Now BMW M Motorsport T-Shirt Shop Now Scuderia Ferrari Race Long Sleeve Polo Shop Now Scuderia Ferrari Palermo Sneakers Shop Now Scuderia Ferrari Race Pro Overnight Bag Shop Now Formula 1® Leadcat 2.0 Slides Shop Now Porsche Legacy 944 Motorsport Hoodie Shop Now Porsche Legacy Statement T-Shirt Shop Now Porsche Legacy T-Shirt Shop Now

By Jordan Aquistapace – January 24, 2025

Max Verstappen's Signed Red Bull F1 Simulator Raises Over...

The 1-of-1 racing simulator is off to its new home. Recently crowned a four-time F1 World Champion after dominating the 2024 season, Oracle Reb Bull Racing F1 driver Max Verstappen continues to grow as both a fan favorite on the track and a global superstar off the track. On the hunt for Michael Schumacher and Lewis Hamilton's record of seven titles, Verstappen's ongoing pursuit has forever cemented himself as a legend in Formula 1. Max recently took part in an exclusive charity auction with Oracle Red Bull Racing, F1 Authentics, and Memento Exclusives, showcasing his class and professionalism outside of the cockpit. The auction's highlight was a 1-of-1 Motion RB19 Simulator signed by Max Verstappen, sporting the same iconic livery as the car winning 21 of the 22 races it competed in during the 2023 season. Selling for an impressive £100,000 ($127,866), the proceeds will go on to benefit Wings of Life's clinical trials and research projects to help find a cure for spinal cord injury. Within the last 20 years, Wings for Life has made real breakthroughs and believes a cure will be found within our lifetime. Along with the signed piece of Formula 1 history itself, the sale of the 1-of-1 simulator also comes with a special visit and tour of the Red Bull Racing Technology Campus in Milton Keynes, United Kingdom. Autographed memorabilia from the Dutch legend are rare and hard to come by, making this edition of the Motion Simulator a true collector's gem. Shop all Oracle Red Bull Racing and Max Verstappen memorabilia from F1 Authentics by clicking the link below. Shop F1 Authentics Source: Memento Exclusives/F1 Authentics

By Jordan Aquistapace – January 07, 2025

Adidas Joins Formula 1 In A Multi-Year Partnership With M...

Dominating Formula 1 for decades with a historical lineage of world-renowned drivers and team members, Mercedes-AMG Petronas F1 stands out as one of the most winning teams in the sport. It's the same passion and drive that Adidas puts into its industry-leading brand, which continues to conquer all areas of sport through its world-class athletes. Adidas is stepping into the fast lane with a new multi-year partnership with the Mercedes-AMG Petronas F1 Team, marking its debut in Formula 1. The collaboration will kick off in 2025 with a fresh collection of team gear designed for drivers, engineers, and fans, from apparel to footwear. Fans can also look forward to exclusive, limited-edition drops throughout the season. The fuel-driven partnership is all about bringing together performance, style, and a shared love for one of the world's most exciting sports. Toto Wolff, head of the Mercedes-AMG PETRONAS F1 Team, sees this partnership as a perfect match, combining Adidas' iconic status with the team's quest for excellence. Adidas CEO Bjørn Gulden shares the same excitement, highlighting how Formula 1's growing influence is shaping both streetwear and sports culture. With the first collection set to launch in February, the duo promises to combine speed and style in a way that celebrates F1's thrilling energy. Shop all current Mercedes-AMG Petronas F1 Team gear by clicking the link below. Shop Now Source: Adidas

A dune buggy from Dacia Sandriders races across sand dunes, kicking up clouds of dust under a clear sky, reminiscent of the thrilling Dakar Rally 2025.

By Jordan Aquistapace – January 02, 2025

Dacia Sandriders Gear Up For The 2025 Dakar Rally

The Dacia Sandriders are ready for their next adventure. Dacia is gearing up for an epic challenge as the 2025 Dakar Rally kicks off in adventurous style, marking the opening round of the FIA World Rally-Raid Championship. After the team's successful first and second place finish at the Rallye du Maroc, the Dacia Sandriders team is ready to push the limits of endurance and racing skill across Arabia's grueling desert. Its off-road weapon of choice, the Sandrider, has undergone rigorous testing to prepare for the event’s nearly 3,200 miles of timed stages, with areas that test speed, navigation, and resilience. The journey begins in Bisha on January 3, where competitors will face ruthless sand dunes, rocky trails, and the extreme conditions synonymous with the Dakar Rally. With GPS as their only guide, teams will tackle punishing stages like the 48h Chrono, a 600-mile endurance marathon, and travcourse's course’s 12-day span, including a rest stop in Hail and an overnight pause in Riyadh before the finish in Shubay. Dacia’s three-car squad, led by Team Principal Tiphanie Isnard, couldn’t be more excited as they aim to build on their Moroccan success. Source: Dacia

A sleek black Genesis race car on a reflective surface, echoing the adrenaline of sportscar racing, with red and orange light streaks in the background.

By Charles Bradley – December 04, 2024

Genesis Confirms Sportscar Racing Program, Including Le M...

Genesis continues to build around its luxury automotive empire with a new major international motorsports program. Announced today in Dubai, the Korean-based brand introduced Genesis Magma Racing, marking its first major milestone in the motorsport arena in the endurance racing genre that includes the world-famous 24 Hours of Le Mans. The centerpiece of its ambitious plan is the Genesis GMR-001 Hypercar, which was revealed alongside the announcement of Genesis Magma Racing, and former Renault F1 boss Cyril Abiteboul will serve as its Team Principal. The car will be built to the LMDh (Le Mans Daytona hybrid) rules set—a premier category that combines cutting-edge hybrid technology with standardized components to ensure cost control and competitive parity. LMDh cars compete in WEC and IMSA, making them a global platform for showcasing engineering excellence and innovation, and it joins the likes of Acura, BMW, Cadillac, Lamborghini and Porsche. “This entry into motorsport is a natural evolution for Genesis,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “As we look to push the boundaries of our brand, motorsport allows us to bring the spirit of hyperspeed—which drives how we create and innovate—in a way that aligns perfectly with our core values: Audacious, Progressive, and Distinctly Korean.” Hyundai Motorsport GmbH, the motorsport arm of sister brand Hyundai, will support the Genesis motorsport operations in the prestigious World Endurance Championship (WEC) in 2026, followed by participation in IMSA SportsCar Championship (IMSA) in 2027. Germany’s Andre Lotterer and Luis ‘Pipo’ Derani of Brazil will lead the driver lineup to develop the GMR-001 Hypercar and race it. But, ahead of its WEC debut in 2026, the race team will collaborate with IDEC Sport to field an LMP2 entry in the 2025 European Le Mans Series (ELMS). This will feature a lineup of emerging talent that includes former American F1 racer Logan Sargeant, leading female racer Jamie Chadwick, and 19-year-old Mathys Jaubert. Genesis brand makes fast progress As one of the newest players in the highly competitive luxury automotive arena, Genesis has impressed with its quick success. Beautiful designs and captivating details have made its lineup popular among luxury car buyers. The unveiling of the GMR-001 Hypercar, and the announcement of Genesis’ bold motorsport strategy, are part of the brand’s broader vision to redefine high-performance luxury. This vision extends beyond the racetrack and is embodied in the five unique Magma concept models that were displayed at the event, each representing the brand’s relentless pursuit of excellence in design and innovation since the introduction of the GV80 Coupe Concept in April 2023. The five models on display were: The GV80 Coupe Concept, G80 EV Magma Concept, the GV60 Magma Concept, the X Gran Berlinetta Concept, and the X Gran Racer VGT Concept. These concept models highlight the evolution of Genesis’s high-performance capabilities and showcase the Magma Program’s impact on the brand’s direction for its next phase. View All Genesis For Sale

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