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By Jordan Aquistapace –  January 24, 2025

Max Verstappen's Signed Red Bull F1 Simulator Raises Over...

The 1-of-1 racing simulator is off to its new home. Recently crowned a four-time F1 World Champion after dominating the 2024 season, Oracle Reb Bull Racing F1 driver Max Verstappen continues to grow as both a fan favorite on the track and a global superstar off the track. On the hunt for Michael Schumacher and Lewis Hamilton's record of seven titles, Verstappen's ongoing pursuit has forever cemented himself as a legend in Formula 1. Max recently took part in an exclusive charity auction with Oracle Red Bull Racing, F1 Authentics, and Memento Exclusives, showcasing his class and professionalism outside of the cockpit. The auction's highlight was a 1-of-1 Motion RB19 Simulator signed by Max Verstappen, sporting the same iconic livery as the car winning 21 of the 22 races it competed in during the 2023 season. Selling for an impressive £100,000 ($127,866), the proceeds will go on to benefit Wings of Life's clinical trials and research projects to help find a cure for spinal cord injury. Within the last 20 years, Wings for Life has made real breakthroughs and believes a cure will be found within our lifetime. Along with the signed piece of Formula 1 history itself, the sale of the 1-of-1 simulator also comes with a special visit and tour of the Red Bull Racing Technology Campus in Milton Keynes, United Kingdom. Autographed memorabilia from the Dutch legend are rare and hard to come by, making this edition of the Motion Simulator a true collector's gem. Shop all Oracle Red Bull Racing and Max Verstappen memorabilia from F1 Authentics by clicking the link below. Shop F1 Authentics Source: Memento Exclusives/F1 Authentics

By Jordan Aquistapace –  January 07, 2025

Adidas Joins Formula 1 In A Multi-Year Partnership With M...

Dominating Formula 1 for decades with a historical lineage of world-renowned drivers and team members, Mercedes-AMG Petronas F1 stands out as one of the most winning teams in the sport. It's the same passion and drive that Adidas puts into its industry-leading brand, which continues to conquer all areas of sport through its world-class athletes. Adidas is stepping into the fast lane with a new multi-year partnership with the Mercedes-AMG Petronas F1 Team, marking its debut in Formula 1. The collaboration will kick off in 2025 with a fresh collection of team gear designed for drivers, engineers, and fans, from apparel to footwear. Fans can also look forward to exclusive, limited-edition drops throughout the season. The fuel-driven partnership is all about bringing together performance, style, and a shared love for one of the world's most exciting sports. Toto Wolff, head of the Mercedes-AMG PETRONAS F1 Team, sees this partnership as a perfect match, combining Adidas' iconic status with the team's quest for excellence. Adidas CEO Bjørn Gulden shares the same excitement, highlighting how Formula 1's growing influence is shaping both streetwear and sports culture. With the first collection set to launch in February, the duo promises to combine speed and style in a way that celebrates F1's thrilling energy. Shop all current Mercedes-AMG Petronas F1 Team gear by clicking the link below. Shop Now Source: Adidas

By Jordan Aquistapace –  January 02, 2025

Dacia Sandriders Gear Up For The 2025 Dakar Rally

The Dacia Sandriders are ready for their next adventure. Dacia is gearing up for an epic challenge as the 2025 Dakar Rally kicks off in adventurous style, marking the opening round of the FIA World Rally-Raid Championship. After the team's successful first and second place finish at the Rallye du Maroc, the Dacia Sandriders team is ready to push the limits of endurance and racing skill across Arabia's grueling desert. Its off-road weapon of choice, the Sandrider, has undergone rigorous testing to prepare for the event’s nearly 3,200 miles of timed stages, with areas that test speed, navigation, and resilience. The journey begins in Bisha on January 3, where competitors will face ruthless sand dunes, rocky trails, and the extreme conditions synonymous with the Dakar Rally. With GPS as their only guide, teams will tackle punishing stages like the 48h Chrono, a 600-mile endurance marathon, and travcourse's course’s 12-day span, including a rest stop in Hail and an overnight pause in Riyadh before the finish in Shubay. Dacia’s three-car squad, led by Team Principal Tiphanie Isnard, couldn’t be more excited as they aim to build on their Moroccan success. Source: Dacia

By Charles Bradley –  December 04, 2024

Genesis Confirms Sportscar Racing Program, Including Le M...

Genesis continues to build around its luxury automotive empire with a new major international motorsports program. Announced today in Dubai, the Korean-based brand introduced Genesis Magma Racing, marking its first major milestone in the motorsport arena in the endurance racing genre that includes the world-famous 24 Hours of Le Mans. The centerpiece of its ambitious plan is the Genesis GMR-001 Hypercar, which was revealed alongside the announcement of Genesis Magma Racing, and former Renault F1 boss Cyril Abiteboul will serve as its Team Principal. The car will be built to the LMDh (Le Mans Daytona hybrid) rules set—a premier category that combines cutting-edge hybrid technology with standardized components to ensure cost control and competitive parity. LMDh cars compete in WEC and IMSA, making them a global platform for showcasing engineering excellence and innovation, and it joins the likes of Acura, BMW, Cadillac, Lamborghini and Porsche. “This entry into motorsport is a natural evolution for Genesis,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “As we look to push the boundaries of our brand, motorsport allows us to bring the spirit of hyperspeed—which drives how we create and innovate—in a way that aligns perfectly with our core values: Audacious, Progressive, and Distinctly Korean.” Hyundai Motorsport GmbH, the motorsport arm of sister brand Hyundai, will support the Genesis motorsport operations in the prestigious World Endurance Championship (WEC) in 2026, followed by participation in IMSA SportsCar Championship (IMSA) in 2027.  Germany’s Andre Lotterer and Luis ‘Pipo’ Derani of Brazil will lead the driver lineup to develop the GMR-001 Hypercar and race it. But, ahead of its WEC debut in 2026, the race team will collaborate with IDEC Sport to field an LMP2 entry in the 2025 European Le Mans Series (ELMS). This will feature a lineup of emerging talent that includes former American F1 racer Logan Sargeant, leading female racer Jamie Chadwick, and 19-year-old Mathys Jaubert. Genesis brand makes fast progress As one of the newest players in the highly competitive luxury automotive arena, Genesis has impressed with its quick success. Beautiful designs and captivating details have made its lineup popular among luxury car buyers. The unveiling of the GMR-001 Hypercar, and the announcement of Genesis’ bold motorsport strategy, are part of the brand’s broader vision to redefine high-performance luxury. This vision extends beyond the racetrack and is embodied in the five unique Magma concept models that were displayed at the event, each representing the brand’s relentless pursuit of excellence in design and innovation since the introduction of the GV80 Coupe Concept in April 2023. The five models on display were: The GV80 Coupe Concept, G80 EV Magma Concept, the GV60 Magma Concept, the X Gran Berlinetta Concept, and the X Gran Racer VGT Concept. These concept models highlight the evolution of Genesis’s high-performance capabilities and showcase the Magma Program’s impact on the brand’s direction for its next phase. View All Genesis For Sale

By Charles Bradley –  November 27, 2024

Maserati Commits To All-Electric Racing Future Through 2030

Maserati has committed its future to race in the all-electric ABB FIA Formula E World Championship until 2030, becoming the fifth manufacturer to sign-up to its Gen4 regulations that begin at the end of 2026. Maserati, which joined the global Formula E series in 2023, will continue to use a powertrain designed and developed by its parent company, Stellantis, although no announcement has been forthcoming about the future of its sister team, DS Penske. The Trident brand joins Jaguar, Lola, Nissan, and Porsche in committing to Formula E’s fourth generation of open-wheel racecars, which includes a power increase that will peak at 600kW. Maserati’s new CEO Santo Ficili, who took over from Davide Grasso in October, said: “For this brand, the bond between the track and the road is unbreakable and the evolution of the single-seaters shows how many possibilities for development electric mobility holds. “We will continue to draw major developments from the races in the ABB FIA Formula E World Championship, to transfer them into our 100% electric range that now consists of the Grecale Folgore SUV, the iconic GranTurismo Folgore and the GranCabrio Folgore convertible.” By 2025, all Maserati models will be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028. Jean-Marc Finot, senior VP, Stellantis Motorsport added: “Formula E is the perfect laboratory to improve the efficiency of the powertrain to increase range, and also to work on the high-power cells of the battery for fast charging to increase the range of mobility of our customers.  “By putting these technologies with motorsport, this will carry over to our road cars. It is the best of both worlds.” View All Maseratis For Sale

By Jordan Aquistapace –  November 14, 2024

How To Buy: PUMA x F1's Las Vegas GP-Inspired Neon Energy...

Returning to Sin City once again as part of its scheduled stops in North America, Formula 1 is ready to light up the Las Vegas strip at the 2020 F1 Las Vegas GP. In preparation for the weekend festivities, PUMA and Formula 1 just dropped their new Neon Energy Collection. Inspired by the non-stop pulse of the Las Vegas Strip, the collection combines vibrant neon colors, sound wave patterns, and bold purple graphics that celebrate both city nightlife and race-day adrenaline. It’s a cool mash-up of what makes Vegas iconic and what makes F1 racing feel so exciting. The lineup includes everything you need to balance motorsport energy and street style, including t-shirts, shorts, a padded vest, and a crewneck sweatshirt. As part of its accessories line, there's also a hat, sweatpants, and the PUMA Trinity sneakers. Each piece is designed to reflect the speed and rhythm of Formula 1, with a look and feel that’s perfect for days off the track but still connected to the rush of race weekends. Whether you’re gearing up for the Las Vegas Grand Prix in person or just need something fresh to throw on while watching from home, PUMA x F1 has you covered. Shop all PUMA x Formula fan gear and footwear by clicking the link below. Shop All PUMA x F1 Collections Source: PUMA

By Jordan Aquistapace –  November 08, 2024

How To Buy: PUMA Motorsport x A$AP Rocky's New Collection

The collection is inspired by night racing and neon lights. With roots in fashion and motorsports, PUMA continues to gain traction worldwide as the ultimate one-stop shop for fan gear and automotive-inspired collections. In addition to massive partnerships with Formula 1 and industry-leading manufacturers like BMW, PUMA Motorsport has also appointed American rapper A$AP Rocky as the Creative Director for its collaboration with F1. After having success with his first collection drop as part of the 2024 Miami Grand Prix, A$AP Rocky and PUMA are back to debut its all-new Winter 2024 Collection. Last night, A$AP Rocky took over the PUMA NYC Flagship to unveil the clothing and footwear line with performances, customization stations, interactive photo moments, and giveaways. The new A$AP ROCKY x PUMA Collection draws inspiration from night racing with neon colors and bold graphics, giving classic motorsport styles a fresh, laid-back twist. The lineup features racing jerseys, jackets, shirts, pants, shorts, sneakers, and accessories, all designed with style and comfort in mind for those long days on and off the track. One highlight of the drop are the new Inhale Mesh sneaker, which showcases a classic style with a modern twist from A$AP Rocky himself. Now available online and in-store, shop the all-new PUMA x A$AP Rocky Collection by clicking the link below. Shop The Collection Our Top Picks Quilted Sweatshirt Shop Now Tool Box Bag Shop Now Long Sleeve Tee Shop Now Knee Pad Pants Shop Now Inhale Mesh Sneakers Shop Now Source: PUMA

By Tyler Rampersaud –  October 24, 2024

Flatrock Motorclub Celebrates Grand Opening Of Its 'Club'...

The highly anticipated Flatrock Motorclub ‘Club’ track is finally here. Delivering a luxury lifestyle with once-in-a-lifetime automotive enthusiast-focused experiences, Flatrock Motorclub has been drumming up anticipation for its ‘Club’ circuit for quite some time. However, the moment has finally arrived for the race track to open to Flatrock Motorclub’s members, with the flag finally dropping for the circuit as a whole. The track boasts 3.5 miles, with 23 engaging turns and 127 feet in elevation changes. Its average speed of 101 mph, with many international circuits seeing average speeds of 90 to 95 mph, ensures that the ‘Club’ circuit at Flatrock Motorclub is especially engaging. The celebratory grand opening event saw members of Flatrock Motorclub get the opportunity to finally drive on the circuit at long last. Work began on the circuit over two years ago, in October 2022, and Flatrock Motorclub enlisted the help of The Transtec Group, which has expertise in pavement engineering, to ensure that the track was constructed to high standards with materials sourced locally from near its Cumberland County, Tennessee, location. Looking forward, Flatrock Motorclub plans to add a karting track and a members' clubhouse to its facility in 2025, as well as a Grand Prix track, a hotel, a restaurant, and various other amenities to deliver incredible automotive-focused luxury experiences. With its ‘Club’ circuit completed, Flatrock Motorclub’s dream of a luxury automotive oasis is quickly coming to fruition. Learn More Image Source: Flatrock Motorclub

By Jordan Aquistapace –  October 22, 2024

Mercedes-Benz Takes Over Austin, TX For The 2024 United S...

It's finally that time of year again when the Lone Star state of Texas welcomes Formula One racing for a fuel-driven weekend of festivities at the Circuit of The Americas. Throughout the week, Austin transforms into an energetic motorsport haven where race fans party from downtown's famous Sixth Street to the trackside of COTA. Mercedes-Benz USA hosted an exciting two-day Race Day experience during the 2024 U.S. Grand Prix in Austin. The event celebrates Mercedes-Benz’s 130 years in motorsports, attracting 6,000 attendees, including owners, special guests, and F1 fans. One of the highlights was a surprise appearance by Andrea Kimi Antonelli, Mercedes-AMG PETRONAS F1 Junior Driver, who took part in fan meet and greets while speaking about his excitement for joining the F1 grid next season. Mercedes' lineup of AMG models was also on display, including the AMG GT 63, AMG SL 63 S E PERFORMANCE, and the Mercedes-AMG F1 W15. Fans could also purchase exclusive merchandise and participate in a raffle benefiting Safe Kids Worldwide. Other interactive experiences like Formula 1 simulators added to the fun, giving guests a taste of the high-speed world of motorsports. Mercedes-Benz’s long-standing motorsport legacy, dating back to its first race in 1894, was celebrated throughout the event, highlighting its role in shaping modern racing. Tune into F1 this weekend and shop all the best Mercedes-AMG PETRONAS F1 fan gear from PUMA by clicking the link below. Shop All PUMA x Mercedes-AMG PETRONAS F1 Source: Mercedes-Benz

By Jordan Aquistapace –  October 16, 2024

How To Buy: melin x John Hunter Nemechek's New "Strictly ...

melin gets track side with its new special edition release. As part of its creative collaboration series that styles a diverse portfolio of lifestyles and industries, melin just announced its newest release with NASCAR Cup Series driver John Hunter Nemechek. With 11 career Xfinity Series wins and 13 career NASCAR Craftsman Truck Series wins, the 27-year-old now pilots the #42 Toyota Camry XSE for Legacy Motor Club. Designed by Nemechek, the new signature Odyssey Mindset HYDRO perfectly embodies his dedication to the sport of racing by showcasing his mantra, "Strictly Business" on the front face of the hat. The same bright red, green, and yellow hues flow into the inside of the Odyssey Hydro, depicting hand-drawn #42 race cars and even John Hunter Nemechek's logo. The Odyssey Mindset features a custom cinch sack and is equipped with an antimicrobial sweatband, water-resistant surface, and moisture-wicking lining to withstand anything. Wrapping up the motorsport-inspired collaboration in melin style, the special edition Odyssey Mindset HYDRO comes with a matching "Strictly Business draw-string bag for travel. Shop the all-new melin x John Hunter Nemechek Odyssey Mindset HYDRO by clicking the link below. Shop Now Source: melin

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