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A sleek black Genesis race car on a reflective surface, echoing the adrenaline of sportscar racing, with red and orange light streaks in the background.

By Charles Bradley –  December 04, 2024

Genesis Confirms Sportscar Racing Program, Including Le M...

Genesis continues to build around its luxury automotive empire with a new major international motorsports program. Announced today in Dubai, the Korean-based brand introduced Genesis Magma Racing, marking its first major milestone in the motorsport arena in the endurance racing genre that includes the world-famous 24 Hours of Le Mans. The centerpiece of its ambitious plan is the Genesis GMR-001 Hypercar, which was revealed alongside the announcement of Genesis Magma Racing, and former Renault F1 boss Cyril Abiteboul will serve as its Team Principal. The car will be built to the LMDh (Le Mans Daytona hybrid) rules set—a premier category that combines cutting-edge hybrid technology with standardized components to ensure cost control and competitive parity. LMDh cars compete in WEC and IMSA, making them a global platform for showcasing engineering excellence and innovation, and it joins the likes of Acura, BMW, Cadillac, Lamborghini and Porsche. “This entry into motorsport is a natural evolution for Genesis,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “As we look to push the boundaries of our brand, motorsport allows us to bring the spirit of hyperspeed—which drives how we create and innovate—in a way that aligns perfectly with our core values: Audacious, Progressive, and Distinctly Korean.” Hyundai Motorsport GmbH, the motorsport arm of sister brand Hyundai, will support the Genesis motorsport operations in the prestigious World Endurance Championship (WEC) in 2026, followed by participation in IMSA SportsCar Championship (IMSA) in 2027.  Germany’s Andre Lotterer and Luis ‘Pipo’ Derani of Brazil will lead the driver lineup to develop the GMR-001 Hypercar and race it. But, ahead of its WEC debut in 2026, the race team will collaborate with IDEC Sport to field an LMP2 entry in the 2025 European Le Mans Series (ELMS). This will feature a lineup of emerging talent that includes former American F1 racer Logan Sargeant, leading female racer Jamie Chadwick, and 19-year-old Mathys Jaubert. Genesis brand makes fast progress As one of the newest players in the highly competitive luxury automotive arena, Genesis has impressed with its quick success. Beautiful designs and captivating details have made its lineup popular among luxury car buyers. The unveiling of the GMR-001 Hypercar, and the announcement of Genesis’ bold motorsport strategy, are part of the brand’s broader vision to redefine high-performance luxury. This vision extends beyond the racetrack and is embodied in the five unique Magma concept models that were displayed at the event, each representing the brand’s relentless pursuit of excellence in design and innovation since the introduction of the GV80 Coupe Concept in April 2023. The five models on display were: The GV80 Coupe Concept, G80 EV Magma Concept, the GV60 Magma Concept, the X Gran Berlinetta Concept, and the X Gran Racer VGT Concept. These concept models highlight the evolution of Genesis’s high-performance capabilities and showcase the Magma Program’s impact on the brand’s direction for its next phase. View All Genesis For Sale

Maserati Commits to GEN 4 Era in ABB FIA Formula E World Championship

By Charles Bradley –  November 27, 2024

Maserati Commits To All-Electric Racing Future Through 2030

Maserati has committed its future to race in the all-electric ABB FIA Formula E World Championship until 2030, becoming the fifth manufacturer to sign-up to its Gen4 regulations that begin at the end of 2026. Maserati, which joined the global Formula E series in 2023, will continue to use a powertrain designed and developed by its parent company, Stellantis, although no announcement has been forthcoming about the future of its sister team, DS Penske. The Trident brand joins Jaguar, Lola, Nissan, and Porsche in committing to Formula E’s fourth generation of open-wheel racecars, which includes a power increase that will peak at 600kW. Maserati’s new CEO Santo Ficili, who took over from Davide Grasso in October, said: “For this brand, the bond between the track and the road is unbreakable and the evolution of the single-seaters shows how many possibilities for development electric mobility holds. “We will continue to draw major developments from the races in the ABB FIA Formula E World Championship, to transfer them into our 100% electric range that now consists of the Grecale Folgore SUV, the iconic GranTurismo Folgore and the GranCabrio Folgore convertible.” By 2025, all Maserati models will be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028. Jean-Marc Finot, senior VP, Stellantis Motorsport added: “Formula E is the perfect laboratory to improve the efficiency of the powertrain to increase range, and also to work on the high-power cells of the battery for fast charging to increase the range of mobility of our customers.  “By putting these technologies with motorsport, this will carry over to our road cars. It is the best of both worlds.” View All Maseratis For Sale

A purple high-top sneaker with black accents sits on a reflective surface, embodying the Neon Energy Collection vibe, surrounded by a vibrant, wavy blue and purple background reminiscent of the Las Vegas GP-Inspired spirit.

By Jordan Aquistapace –  November 14, 2024

How To Buy: PUMA x F1's Las Vegas GP-Inspired Neon Energy...

Returning to Sin City once again as part of its scheduled stops in North America, Formula 1 is ready to light up the Las Vegas strip at the 2020 F1 Las Vegas GP. In preparation for the weekend festivities, PUMA and Formula 1 just dropped their new Neon Energy Collection. Inspired by the non-stop pulse of the Las Vegas Strip, the collection combines vibrant neon colors, sound wave patterns, and bold purple graphics that celebrate both city nightlife and race-day adrenaline. It’s a cool mash-up of what makes Vegas iconic and what makes F1 racing feel so exciting. The lineup includes everything you need to balance motorsport energy and street style, including t-shirts, shorts, a padded vest, and a crewneck sweatshirt. As part of its accessories line, there's also a hat, sweatpants, and the PUMA Trinity sneakers. Each piece is designed to reflect the speed and rhythm of Formula 1, with a look and feel that’s perfect for days off the track but still connected to the rush of race weekends. Whether you’re gearing up for the Las Vegas Grand Prix in person or just need something fresh to throw on while watching from home, PUMA x F1 has you covered. Shop all PUMA x Formula fan gear and footwear by clicking the link below. Shop All PUMA x F1 Collections Source: PUMA

A person in a black jacket poses in front of a green Puma Motorsport backdrop, alongside A$AP Rocky's new collection display, next to a red and white motorcycle and a clothing rack.

By Jordan Aquistapace –  November 08, 2024

How To Buy: PUMA Motorsport x A$AP Rocky's New Collection

The collection is inspired by night racing and neon lights. With roots in fashion and motorsports, PUMA continues to gain traction worldwide as the ultimate one-stop shop for fan gear and automotive-inspired collections. In addition to massive partnerships with Formula 1 and industry-leading manufacturers like BMW, PUMA Motorsport has also appointed American rapper A$AP Rocky as the Creative Director for its collaboration with F1. After having success with his first collection drop as part of the 2024 Miami Grand Prix, A$AP Rocky and PUMA are back to debut its all-new Winter 2024 Collection. Last night, A$AP Rocky took over the PUMA NYC Flagship to unveil the clothing and footwear line with performances, customization stations, interactive photo moments, and giveaways. The new A$AP ROCKY x PUMA Collection draws inspiration from night racing with neon colors and bold graphics, giving classic motorsport styles a fresh, laid-back twist. The lineup features racing jerseys, jackets, shirts, pants, shorts, sneakers, and accessories, all designed with style and comfort in mind for those long days on and off the track. One highlight of the drop are the new Inhale Mesh sneaker, which showcases a classic style with a modern twist from A$AP Rocky himself. Now available online and in-store, shop the all-new PUMA x A$AP Rocky Collection by clicking the link below. Shop The Collection Our Top Picks Quilted Sweatshirt Shop Now Tool Box Bag Shop Now Long Sleeve Tee Shop Now Knee Pad Pants Shop Now Inhale Mesh Sneakers Shop Now Source: PUMA

Cars driving on a curvy racetrack at Flatrock Motorclub's Club Circuit, surrounded by autumn foliage and distant hills, perfectly capture the excitement of its grand opening.

By Tyler Rampersaud –  October 24, 2024

Flatrock Motorclub Celebrates Grand Opening Of Its 'Club'...

The highly anticipated Flatrock Motorclub ‘Club’ track is finally here. Delivering a luxury lifestyle with once-in-a-lifetime automotive enthusiast-focused experiences, Flatrock Motorclub has been drumming up anticipation for its ‘Club’ circuit for quite some time. However, the moment has finally arrived for the race track to open to Flatrock Motorclub’s members, with the flag finally dropping for the circuit as a whole. The track boasts 3.5 miles, with 23 engaging turns and 127 feet in elevation changes. Its average speed of 101 mph, with many international circuits seeing average speeds of 90 to 95 mph, ensures that the ‘Club’ circuit at Flatrock Motorclub is especially engaging. The celebratory grand opening event saw members of Flatrock Motorclub get the opportunity to finally drive on the circuit at long last. Work began on the circuit over two years ago, in October 2022, and Flatrock Motorclub enlisted the help of The Transtec Group, which has expertise in pavement engineering, to ensure that the track was constructed to high standards with materials sourced locally from near its Cumberland County, Tennessee, location. Looking forward, Flatrock Motorclub plans to add a karting track and a members' clubhouse to its facility in 2025, as well as a Grand Prix track, a hotel, a restaurant, and various other amenities to deliver incredible automotive-focused luxury experiences. With its ‘Club’ circuit completed, Flatrock Motorclub’s dream of a luxury automotive oasis is quickly coming to fruition. Learn More Image Source: Flatrock Motorclub

A woman and a man are posing beside a sleek Mercedes-Benz sports car, set against the vibrant backdrop of trees and event tents at the United States Grand Prix in Austin.

By Jordan Aquistapace –  October 22, 2024

Mercedes-Benz Takes Over Austin, TX For The 2024 United S...

It's finally that time of year again when the Lone Star state of Texas welcomes Formula One racing for a fuel-driven weekend of festivities at the Circuit of The Americas. Throughout the week, Austin transforms into an energetic motorsport haven where race fans party from downtown's famous Sixth Street to the trackside of COTA. Mercedes-Benz USA hosted an exciting two-day Race Day experience during the 2024 U.S. Grand Prix in Austin. The event celebrates Mercedes-Benz’s 130 years in motorsports, attracting 6,000 attendees, including owners, special guests, and F1 fans. One of the highlights was a surprise appearance by Andrea Kimi Antonelli, Mercedes-AMG PETRONAS F1 Junior Driver, who took part in fan meet and greets while speaking about his excitement for joining the F1 grid next season. Mercedes' lineup of AMG models was also on display, including the AMG GT 63, AMG SL 63 S E PERFORMANCE, and the Mercedes-AMG F1 W15. Fans could also purchase exclusive merchandise and participate in a raffle benefiting Safe Kids Worldwide. Other interactive experiences like Formula 1 simulators added to the fun, giving guests a taste of the high-speed world of motorsports. Mercedes-Benz’s long-standing motorsport legacy, dating back to its first race in 1894, was celebrated throughout the event, highlighting its role in shaping modern racing. Tune into F1 this weekend and shop all the best Mercedes-AMG PETRONAS F1 fan gear from PUMA by clicking the link below. Shop All PUMA x Mercedes-AMG PETRONAS F1 Source: Mercedes-Benz

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By Jordan Aquistapace –  October 16, 2024

How To Buy: melin x John Hunter Nemechek's New "Strictly ...

melin gets track side with its new special edition release. As part of its creative collaboration series that styles a diverse portfolio of lifestyles and industries, melin just announced its newest release with NASCAR Cup Series driver John Hunter Nemechek. With 11 career Xfinity Series wins and 13 career NASCAR Craftsman Truck Series wins, the 27-year-old now pilots the #42 Toyota Camry XSE for Legacy Motor Club. Designed by Nemechek, the new signature Odyssey Mindset HYDRO perfectly embodies his dedication to the sport of racing by showcasing his mantra, "Strictly Business" on the front face of the hat. The same bright red, green, and yellow hues flow into the inside of the Odyssey Hydro, depicting hand-drawn #42 race cars and even John Hunter Nemechek's logo. The Odyssey Mindset features a custom cinch sack and is equipped with an antimicrobial sweatband, water-resistant surface, and moisture-wicking lining to withstand anything. Wrapping up the motorsport-inspired collaboration in melin style, the special edition Odyssey Mindset HYDRO comes with a matching "Strictly Business draw-string bag for travel. Shop the all-new melin x John Hunter Nemechek Odyssey Mindset HYDRO by clicking the link below. Shop Now Source: melin

NEW F1LVMH

By Jordan Aquistapace –  October 03, 2024

Formula 1 And LVMH Announce A Historic 10-Year Global Par...

Formula 1 is gearing up for its 75th anniversary in 2025, and there’s some big news with luxury powerhouse LVMH coming on board as a Global Partner as part of a new 10-year deal. The partnership will kick off at the start of the 2025 season and will feature some of LVMH’s most recognizable brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer. As F1 continues to draw in fans worldwide, this collaboration is all about blending action-packed racing with the luxury and style that LVMH is known for. What makes this partnership so interesting is how it brings together two worlds, motorsport and luxury. LVMH’s iconic brands will be involved in creating memorable F1 experiences, offering fans a mix of high-speed racing and a taste of refined craftsmanship. Whether it’s special events, limited edition releases, or hospitality, this deal aims to connect F1’s adrenaline-fueled action with LVMH’s creative spirit. With more details to come in 2025, there’s already a lot of excitement around what this partnership will bring. It’s a unique way for both Formula 1 and LVMH to keep pushing boundaries, incorporating their shared values of innovation and excellence in a way that promises to be fresh and fun for fans of both fashion and racing. Shop all Formula 1 fan gear by clicking the link below. Shop All F1 Fan Gear Source: LVMH

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By Jordan Aquistapace –  September 25, 2024

Oracle Red Bull Racing Launches Its New $136K RB19 Racing...

Bring the excitement of F1 racing to your home or office! Oracle Red Bull Racing just unveiled something truly exciting for F1 enthusiasts, RB19 racing simulators and show cars are now available to the public for the first time. The RB19, known as the most successful race car in Formula 1 history, has been skillfully recreated as high-end simulators by Memento Exclusives. Using the same processes and materials as the actual Oracle Red Bull Racing race cars, the simulators provide a near-identical experience to driving on an F1 track, complete with state-of-the-art technology like haptic actuators and rumble feedback to make every twist and turn feel authentic. For fans looking for more than just the driving experience, Oracle Red Bull Racing has also launched limited-edition RB18 and RB19 show cars available for purchase. These aren’t your average replicas. The RB18 and RB19 are historic double-championship-winning cars, representing Red Bull’s dominance on the track. Enthusiasts can now own one of these iconic show cars, featuring Max Verstappen or Sergio Pérez liveries. The RB19, available in several Championship-winning designs, even includes special edition liveries from races like Miami and Las Vegas. In addition to simulators and show cars, Oracle Red Bull Racing has extended its memorabilia partnership with Memento Exclusives, making replica car parts and bodywork available through F1 Authentics. Whether you're looking for a simulator to experience the thrill of F1 racing or a show car to celebrate Red Bull’s reign on the track, this first-ever release offers something special for every F1 fan. The new Oracle Red Bull Racing RB19 Racing Simulator is now available for $136,668 by clicking the link below. Shop Now Source: Oracle Red Bull Racinbg

Detroit Grand Prix

By Jordan Aquistapace –  September 09, 2024

Flatrock Motorclub Continues Its Partnership With Michael...

Flatrock Motorclub renews its partnership with Michael d’Orlando for the 2024 Music City Grand Prix. Catch the action at Nashville Superspeedway this weekend. Flatrock Motorclub is thrilled to renew its partnership with Michael d’Orlando for the 2024 Big Machine Music City Grand Prix at Nashville’s Superspeedway this weekend. The partnership sees the return of the distinctive Flatrock livery on d’Orlando’s #3 car, a look previously showcased during the Detroit and Road America races earlier this season. Michael, currently competing in the INDY NXT by Firestone series with Andretti Cape INDY NXT, has had a standout career, marked by a Cooper Tires USF2000 Championship win in 2022 and strong finishes in the USF Pro Championships. His journey from go-karting to race cars highlights his exceptional talent and determination. Despite facing funding challenges that impacted his recent performances, Michael is set to make a grand return at Nashville Superspeedway, known for its thrilling action. As the season finale and first oval finale in a decade, this race promises to be a spectacular event. Flatrock Motorclub’s support underscores their commitment to nurturing emerging racing talent and adds excitement to Michael’s bid for a strong finish. With the race airing on Peacock Channel at 11:50 a.m. EDT, fans can look forward to an exhilarating conclusion to the season. Rusty Bittle, Founding Partner at Flatrock Motorsports Park, expressed enthusiasm about the partnership, emphasizing the significance of seeing Michael represent the Flatrock colors on such a prominent stage. Discover Flatrock Motorclub Source: Flatrock Motorclub

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