There’s no denying that a love for all things automotive often starts young, collecting Hot Wheels, dreaming of someday owning the ultimate full-scale garage, and while that dream may take a few more years and a few more dollars, Hot Wheels has never felt bigger, now partnering directly with manufacturers on customizable builds for true automotive fanatics. At the Nuremberg International Toy Fair, Mattel announced that Mattel Brick Shop will collaborate with Lamborghini, Aston Martin, and Toyota beginning in 2026, marking a huge expansion of the Hot Wheels lineup and supporting just how seriously the brand is leaning into adult collectors.
The Mattel Brick Shop concept takes the idea of buildable cars well beyond nostalgia. Designed specifically for adult builders and automotive enthusiasts, these sets focus on accuracy, proportion, and realism, combining Hot Wheels’ heritage with a more hands-on experience. Real metal parts, licensed decals, and customizable parts allow each build to feel personal, more like a scaled-down restoration project than a traditional toy. Previous collabs with Audi, Mercedes-Benz, Chevrolet, Honda, and Maserati have already shown how compelling this formula can be, and the addition of Lamborghini, Aston Martin, and Toyota brings three very different automotive philosophies into the same garage.
Lamborghini brings sharp edges and unapologetic drama, Aston Martin adds timeless luxury and motorsport pedigree, and Toyota offers everything from global reliability to deep-rooted car culture. That range is part of what makes the Mattel Brick Shop lineup feel so relevant today. Set to debut throughout 2026 at select global retailers, including Amazon and Mattel Creations, the upcoming releases signal a clear direction for Hot Wheels and Mattel Brick Shop. As adult collectors continue to seek deeper, more meaningful ways to engage with automotive history, these buildable sets feel perfectly timed.
Hot Wheels may have started as a childhood obsession, but with Mattel Brick Shop and partnerships like Lamborghini, Aston Martin, and Toyota, it’s clear the brand is fully embracing what happens when those childhood dreams grow up.
