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Shop PUMA x Scuderia Ferrari's 2026 Lifestyle Collection

By Jordan Aquistapace –  March 05, 2026

Shop PUMA x Scuderia Ferrari 2026 Lifestyle Collection

Motorsport has always somewhat influenced what we wear long after the engines cool down, and some of the most interesting design work happens far from the pit lane. The new PUMA x Scuderia Ferrari HP lifestyle collection supports that idea, focusing on what racing culture looks like once the helmets are off and the weekend is over. Instead of loud graphics and overbranding, the collection takes a quieter, more minimal approach, drawing on decades of motorsport heritage for  a modern, street-ready look for everyday life. Designed to feel natural away from the circuit, the collection is all about relaxed fits and premium materials. Oversized comfort, whether worn while traveling, walking a city block, or just lounging. Worn by Scuderia Ferrari HP Formula 1 driver Charles Leclerc, the collection reflects how drivers actually dress off duty, preferring comfort, versatility, and pieces that don't feel like team-issued gear. At the center of it all are reimagined T7 track jackets and pants, a familiar PUMA icon reshaped with motorsport inspiration. A premium hoodie rounds out the lineup and works just as well for travel days as for casual city wear. Footwear plays a key role in tying everything together, with sneakers like the Suede XL, Mostro, and Speedcat anchoring the range. These street-ready shoes mirror PUMA’s deep motorsport DNA while fitting naturally into Leclerc’s own off-track style. Taken as a whole, the PUMA Scuderia Ferrari lifestyle collection feels less like merch and more like an extension of racing culture, designed for fans and real life, well beyond race weekend. Shop PUMA x Scuderia Ferrari Our Top Picks Scuderia Ferrari Hooded Jacket Shop Now Scuderia Ferrari Shield Hoodie Shop Now Scuderia Ferrari 2025 Drivers T7 Oversized Pants Shop Now Scuderia Ferrari Tonal Shield Tee Shop Now Scuderia Ferrari Style Ultimate NITRO™ Shop Now

Palm Beach Cavallino Classic To Host Exclusive RM Sotheby’s Ferrari Boutique Auction

By Charles Bradley –  February 03, 2026

Palm Beach Cavallino Classic To Host Exclusive RM Sotheby’s Ferrari Boutique Auction

Photo courtesy of RM Sotheby's. The Palm Beach Cavallino Classic has long stood as one of North America’s most rarefied celebrations of Ferrari, a blue-riband concours where historically significant cars from Maranello gather each winter amid palm trees and ocean air. This year, the 35th edition of the storied event expands its luxury footprint with a highly anticipated live boutique auction, further cementing its status as an essential moment on the global collector-car calendar. Cavallino, which is part of duPont REGISTRY Group, continues to elevate the Palm Beach Cavallino Classic as a destination experience for owners, collectors and enthusiasts alike. The event’s Concorso d’Eleganza will unfold on the 18th fairway of The Boca Raton’s golf course, offering a picturesque setting for a carefully selected field of Ferraris. This year’s concours introduces a completely new show field layout, an enhanced check-in process and a reimagined awards ceremony. The day will conclude with the Cavallino Auction by RM Sotheby’s, followed by the traditional Cavallino Night – an elegant finale that blends concours culture, high-end hospitality and world-class collecting. Together, the concours and auction reaffirm the Palm Beach Cavallino Classic’s position at the intersection of luxury lifestyle and automotive heritage, where Ferrari’s past and present continue to command center stage. Presented in partnership with RM Sotheby’s, the one-day sale will take place Saturday, Feb. 14, at 8:30 pm, bringing a tightly curated selection of Ferrari Classiche-certified and Cavallino Platinum Award-winning automobiles to the block. Drawn from across the marque’s illustrious history, the 16 lots reflect the highest standards of provenance, originality and concours pedigree – precisely the attributes prized by the Cavallino Classic’s deeply knowledgeable audience. Leading the sale is a 2015 LaFerrari, Ferrari’s hybrid hypercar halo model, which carries an estimate of $4.45 million to $4.75 million. Close behind is a 1967 Ferrari 275 GTB/4 by Scaglietti, one of the most coveted front-engine V-12 berlinettas of the era, estimated at $3.4 million to $3.6 million. Rounding out the headline cars are two elegant grand tourers from Ferrari’s golden age: a 1955 Ferrari 250 Europa GT Coupe by Pinin Farina and a 1964 Ferrari 500 Superfast Series I by Pininfarina, each expected to achieve between $1.3 million and $1.6 million. Beyond the automobiles, the auction embraces the broader mythology of the Prancing Horse. Among the more esoteric offerings is a bespoke two-piece suit made for Enzo Ferrari, accompanied by dress shoes. Offered without reserve, the ensemble is expected to bring $100,000 to $200,000. Also crossing the block are signed helmets worn by Ferrari Formula 1 drivers Charles Leclerc and Gerhard Berger, further underscoring the sale’s appeal to collectors of Ferrari automobilia and motorsports history.

PUMA Ferrari Main

By Jordan Aquistapace –  September 19, 2023

Ferrari Renews And Strengthens Its Partnership With PUMA

Ferrari and PUMA are excited to continue their fuel-driven partnership. Ferrari and PUMA have announced the renewal of their long-term partnership, with PUMA set to become Ferrari's Premium Partner starting next year. Cementing this relationship marks yet another chapter in motorsports between the two fuel-driven giants, which first originated back in 2005. In addition to becoming the Premium Partner, PUMA will continue as the licensing partner for Ferrari-branded products and remain the supplier for the Scuderia Ferrari Formula 1 team and race wear. From limited edition Carlos Sainz Jr. sneakers to Charles Leclerc team t-shirts, PUMA's DNA and values perfectly line up with the winning attitude of Scuderia Ferrari F1. As Benedetto Vigna, Ferrari's CEO, put it, this partnership represents a trust and a desire to succeed through new opportunities together. Similarly, PUMA CEO Arne Freundt emphasized the brand's ambition to be the best partner for Scuderia Ferrari, celebrating the passion for Ferrari with millions worldwide. The multi-year renewal promises to deliver engaging experiences for fans. Ferrari and PUMA have set a high bar for partnerships, focusing on crossing the finish line in front of the pack. Shop all PUMA x Scuderia Ferrari F1 apparel, footwear, and accessories by clicking on the link below. Shop All PUMA x Scuderia Ferrari F1 Source: Ferrari

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