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Leadership Shift at Rimac Technology: Nurdin Pitarević Assumes Role as CEO

By Khris Bharath –  February 26, 2026

Leadership Shift at Rimac Technology: Nurdin Pitarević Assumes Role as CEO

Rimac Technology has appointed Nurdin Pitarević as Chief Executive Officer as the company advances its position as a global Tier 1 electrification supplier. An industry veteran with 15 years of experience, Nurdin Pitarević, joined Rimac Technology as COO in 2024. Marko Brkljačić assumes the role of Chief Operating Officer, ensuring operational continuity as production expands.  The transition follows a record year marked by the delivery of tens of thousands of battery and powertrain systems to international OEM partners, each meeting strict validation and durability standards in real-world use.  Founder Mate Rimac remains President of Rimac Group and continues as CEO of Bugatti Rimac, focusing on the $4.0 million Bugatti Tourbillon and the company’s hypercar programs. The V16-powered limited-run Tourbillon is powered by battery and powertrain tech developed by Rimac Technology. “Nurdin and Marko have been instrumental in Rimac Technology’s evolution from a high-performance niche supplier into a trusted Tier 1 partner. Nurdin has proven himself as an exceptional leader during his time as COO and as my deputy in leading Rimac Technology. He combines deep operational expertise with clear strategic thinking and a strong sense for people and culture. I have full trust in Nurdin to lead Rimac Technology through its next phase of growth and to continue building a world-class Tier 1 organization.” - Mate Rimac, Founder and President of the Rimac Group; CEO Bugatti Rimac. During his tenure as COO, Pitarević led the transition of multiple electrification programs from concept validation to full series production.  <- Gallery -> “Stepping into the CEO role means moving beyond operational delivery to shaping the long-term direction of the company. Our focus is on building a technology leader that scales responsibly - combining innovation, digitalisation, sustainability, strong organisational foundations, and sustainable profitability. With new programs entering series production and a strong pipeline ahead, this is the right moment to accelerate our trajectory.” - Nurdin Pitarević, CEO, Rimac Technology. Rimac Technology has ongoing partnerships with the BMW Group and Ceer Motors and operates at full capacity at its 75,000 m2 Rimac Campus production facility in Croatia. Five additional production lines are planned over the next two years, besides the development of next-generation solid-state battery systems announced at the IAA Mobility show in September last year, and new electric and hybrid programs. View All Rimacs For Sale Images: Rimac

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By Tyler Rampersaud –  November 18, 2024

Mate Rimac Steps Down As CEO Of Rimac Group

Rimac Group enters a new chapter with a new CEO. Within the automotive industry and the high-tech world as a whole, Rimac has seen explosive growth in recent years, becoming one of the biggest titans of hypercar innovation, electric performance, and engineering excellence. With the highly exclusive Rimac Nevera hypercar breaking records and the new Bugatti Tourbillon being revealed as the first vehicle to come out of the newly-merged Bugatti Rimac, Rimac Group is on top of the automotive world. However, its founder, the celebrated visionary Mate Rimac, is opening a new chapter for Rimac Group by bringing a new CEO to the fold. Stepping down as CEO of Rimac Group, the company has now appointed Antony Sheriff as the new CEO. As the new CEO of Rimac Group, Sheriff brings nearly a decade of experience within Rimac, and even more experience from throughout the luxury automotive industry to the table. Starting in 2015 as a Supervisory Board Member for Rimac Automobili, he eventually became chairman of the Supervisory Board for Rimac Group in 2023. Mate Rimac will remain CEO of Bugatti Rimac, as well as of Rimac Technology, of which Rimac Group is the majority shareholder and the only shareholder respectively. His step down from the CEO position of Rimac Group is indicative of the incredible growth and expansion that the company has seen, sitting at the forefront of hypercar engineering, design, and luxury, as well as of the technology of electric mobility and power as a whole. With a new CEO, the future of Rimac Group looks even brighter than before. View All Rimac For Sale Image Source: Rimac Group

Rimac Asseembly Line

By Tyler Rampersaud –  June 02, 2022

Rimac Group Raised Over $537 Million in Series D Investme...

Over $537 million of funding in its Series D adds new investors to the Rimac Group’s roster. With cutting-edge innovation and technology in the world of electric hypercars and electric mobility as a whole, Rimac may be young in the automotive industry, but it has certainly proven that it’s not to be underestimated. After completing a merger with Bugatti this past November, Bugatti Rimac has laid out ambitious plans to continue changing the hypercar world in an even greater way than they have done already. MUST READ: The Rimac Nevera Clears Final Winter Testing And Nears Deliveries This Series D investment provides over half a billion dollars to go towards Rimac Technology with the goal of continuing to innovate and expand the product line, as well as acquiring talent. The investment also brings new firms into Rimac’s portfolio of investors, like SoftBank and Goldman Sachs, alongside existing investors and partners to the company like Porsche, Hyundai, Pininfarina, Koenigsegg, and Aston Martin. As work continues on increasing production capacity and completing the Zagreb, Croatia Rimac Campus, Rimac aims to be able to produce tens of thousands of components each year, ranging from hybrid and battery electric systems to complete chassis, that will advance both the Bugatti Rimac brands and the entire automotive world with the advanced levels of innovation and engineering that will be hitting the road. The news of this investment isn’t just exciting for Rimac fans, it’s exciting for the entire industry. View All Rimacs For Sale Source: Rimac

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