Rolls-Royce’s ultra-luxury bears a new sensory facet.
There’s no mistaking that Rolls-Royce sits at the pinnacle of automotive luxury, boasting a rich and storied history and creating vehicles known for their incredibly sumptuous appointments, stately design, artisan craftsmanship, and an amazing level of bespoke personalization.
However, with innovations like the first-ever all-electric Rolls-Royce model, the Spectre, the latest generations of icons like the Ghost and Cullinan, and commissions from Rolls-Royce Bespoke that push the envelope of automotive luxury excellence, Rolls-Royce continues to push the industry forward with its creations.
A new luxury innovation from Rolls-Royce has just been announced: Rolls-Royce Scent, an immersive fragrance concept meant to elevate the experience inside a Rolls-Royce even further. With the help of an expert in-house perfumer from Rolls-Royce’s Bespoke Collective, Rolls-Royce Scent will use patented technology to subtly release elegant fragrances throughout the vehicle’s interior.
The debut fragrance features notes like Amyris, Cedarwood, Rosewood and Iris, creating a scent that echoes the careful elegance that Rolls-Royce cars feature. Even before the debut of Rolls-Royce Scent, the manufacturing process and craftsmanship of Rolls-Royce has long taken scent into account, considering it when choosing what fine materials to implement in its vehicles.
However, this new technology takes that to a higher level, and Rolls-Royce is appropriately debuting Rolls-Royce Scent in an example of its cherished flagship model: the Phantom. After over 30 iterations of the fragrance and the diffusion system were created and painstakingly tested, the new Rolls-Royce Scent system and its debut fragrance are ready to make the ultra-luxury experience of the Rolls-Royce Phantom even better.
