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Rolls-Royce Motor Cars Appoints Nick Keen As President For North America

Rolls-Royce Motor Cars Appoints Nick Keen As President For North America

The new president for the North America division of the ultra-luxury titan has been with the manufacturer for over a decade.

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Effective July 1, 2026, Rolls-Royce Motor Cars North America will have a new president, and that is Nick Keen. Home to the Rolls-Royce Private Office in New York, the Americas are the largest region for Rolls-Royce Motor Cars, where some of the most ambitious bespoke commissions and opulent ultra-luxury vehicles are commissioned, driven, and collected.

While his role as President of Rolls-Royce Motor Cars North America is set to begin in July, Keen’s time with Rolls-Royce Motor Cars has been much longer than that, as Keen has been with the manufacturer for over ten years. His time there, starting in 2015, began with his role as a Brand Communications and Marketing Services Manager. After that, Keen was appointed as Rolls-Royce Motor Cars’ Head of Marketing for Europe, before becoming Head of Global Brand Strategy, Communications and Governance. In 2022, Keen was appointed General Manager of Client and Brand for the manufacturer. Before joining Rolls-Royce, Keen worked at BMW Group Australia.

About the appointment, Julian Jenkins, Director of Sales & Brand at Rolls-Royce Motor Cars said, “I am delighted to welcome Nick Keen to his new role as President of Rolls-Royce Motor Cars North America. Nick has more than ten years of experience with the marque and has held several leading positions in the company during that time. Most recently, Nick has played a pivotal role in developing and strengthening Rolls-Royce’s position as a true House of Luxury.  I wish Nick continued success in his new role in The Americas.”

His most recent role at Rolls-Royce Motor Cars sees Keen overseeing the brand’s global client experience strategy and helping steer its contemporary brand positioning, including leading the international expansion of Rolls-Royce’s Private Offices, locations that bring the highest level of bespoke configuration to luxury hubs across the globe, bringing Goodwood craftsmanship and design excellence worldwide. Relocating to the United States for his new role, Nick Keen’s appointment as the new president of Rolls-Royce Motor Cars North America will be the beginning of a new era for a titanic name in the ultra-luxury world.

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Image Source: Rolls-Royce Motor Cars

Tyler Rampersaud