Skip to content
 

By Jordan Aquistapace –  March 24, 2026

Rolls-Royce Motor Cars Announces Its Bespoke Coachbuild Collection

With more than 122 years of expertise in luxury motoring and craftsmanship, Rolls-Royce Motor Cars has built a world-renowned reputation for elevating the everyday driving experience. And while the marque is now driven by flagship models like the Phantom, Ghost, Spectre, and Cullinan, hand-crafted coachbuilding remains the roots of its legacy. Returning to its roots, Rolls-Royce just opened a new chapter in the luxury automotive world with the Coachbuild Collection, an exclusive program that aligns a completely bespoke car with a multi-year configuration journey of experiences. Rolls-Royce Sweptail, 2017 It’s not a car you can just order from a dealership, as each Collection is ultra-limited, handcrafted by Rolls-Royce, and never repeated. Access is strictly by invitation through the marque’s Private Office network, giving owners and collectors a behind-the-scenes look at how these cars are dreamed, designed, and built. Think of it as a rare opportunity to follow a Rolls-Royce from the first sketch all the way to the road, with the process almost as valuable as the finished car itself. Rolls-Royce Boat Tail no.1, 2021 Since Rolls-Royce’s humble beginnings, chassis were sent out to specialist builders who would create bodies tailored to a client’s wishes, while keeping the proportions and identity that make a Rolls-Royce unmistakable. It’s the same mix of form and freedom that fuels the Coachbuild Collection today. Designers can push creative boundaries while still honoring a century-long tradition. Previous one-offs like Sweptail, Boat Tail, and Droptail teased at this, but this program makes the creation process itself part of the story. Rolls-Royce Drop Tail La Rose Noire, 2023 The program starts with a truly unique coachbuilt car, handcrafted and fully road-legal. Beyond the car itself, owners get access to testing facilities, design studios, and ateliers where master craftspeople turn concepts into reality. There are also private events in some of the world’s most desirable destinations, where designers and engineers share their inspirations behind each Collection. It’s a glimpse into a world most people never see. All Rolls-Royce Inventory The first Coachbuild Collection will be fully electric, reflecting a growing interest among Rolls-Royce collectors in quiet, high-performance luxury. Many early participants are already Spectre owners, attracted to the way electrification reshapes the driving experience without losing the signature Rolls-Royce feel. With a strict limited number of cars and no repeats planned, the Coachbuild Collection is truly about storytelling, creativity, and craft. With the program already in motion at Rolls-Royce Motor Cars in England, we can expect to see the very first car in the middle of next month. Source: Rolls-Royce Motor Cars

By Khris Bharath –  March 11, 2026

Rolls-Royce Transforms Handcrafted Sapele Model Into Rare Charity Artwork

Rolls-Royce Motor Cars has transformed a handcrafted wooden model car into an exclusive artwork series that will support the Aldingbourne Trust, a charity that provides services and opportunities for people with learning disabilities, including autism and Down’s syndrome. The project began with a small but meaningful gesture. When Rolls-Royce presented its final 2024 donation to the charity, members of the Wood@Aldingbourne team handed over a carefully carved model car made from Sapele hardwood.  From dash boards, and interior trim on a Ghost or Phantom, to the rear decklids on models like the Arcadia Droptail, wood ofcourse has long played a defining role in bespoke Rolls-Royce interiors for decades, where carefully selected veneer slices are matched and finished by hand to create seamless grain patterns across the cabin and the piece, now displayed at the Home of Rolls-Royce in Goodwood, immediately captured the attention of the brand’s design studio.  Using the same digital rendering tools normally reserved for bespoke client commissions, one Rolls-Royce designer created a detailed visualization inspired by the wooden model. The result is a limited series of just three framed prints with what appears to be Art Deco-inspired lines, each individually signed and numbered to verify authenticity. “It was a privilege to work with Aldingbourne Trust as our House Charity in 2024. It’s a pleasure to extend our support for this wonderful organisation beyond 2024.” - Andrew Ball, Head of Corporate Relations at Rolls-Royce Motor Cars. Two of the prints will remain closely connected to the charity that inspired them. One will hang inside the Aldingbourne Trust café, while another has been presented directly to the Wood@Aldingbourne team that built the original Sapele model. The third will serve a fundraising role when it appears as a raffle prize during the Goodwood Members’ Meeting this April.  “We were so appreciative of the fundraising efforts by Rolls-Royce staff, and the tremendous awareness we were able to generate through being their House Charity. It’s wonderful that the relationship has continued through this collaboration, which meant so much to the client who created the original wooden model, and will help raise further money for us.” - Abigail Rowe, Aldingbourne Trust Founded in 1978, Aldingbourne Trust now supports more than 1,500 people through training programs, employment opportunities, and social enterprises such as Wood@Aldingbourne, located about 10 minutes from the Rolls-Royce headquarters at Goodwood. View All Rolls-Royce For Sale Images: Rolls-Royce Motor Cars

By Jordan Aquistapace –  March 09, 2026

The Spirit of Ecstasy: The Story Behind Rolls-Royce’s Icon

Long before modern branding became part of the automotive conversation, owners were already finding ways to personalize their cars. In the early 1900s, it became more common to mount “mascots” on radiator grilles, some tasteful, others more bizarre. But one small sculpture would end up outlasting them all. Since 1911, the Spirit of Ecstasy has sat at the front of every Rolls-Royce, becoming one of the most recognizable emblems in the automotive world. The figure itself was created by illustrator and sculptor Charles Sykes, who was commissioned by the company’s first managing director, Claude Johnson. At the time, Johnson wanted something more refined than the sometimes cartoonish pieces owners were placing on their cars. Sykes came back with a small sculpture of a woman leaning into the wind, her robes flowing behind her in a shape that resembles wings. The pose feels effortless and calm, which is why it has aged so well over the past century.As with many early automotive stories, the details behind the Spirit of Ecstasy blur somewhere between fact and folklore. It’s widely believed the sculpture was modeled after Eleanor Thornton, a woman connected to the early Rolls-Royce circle. Thornton worked closely with Johnson and later with British motoring pioneer Lord Montagu of Beaulieu, and she frequently posed for Sykes in his artwork. Over time, the idea that she inspired the Spirit of Ecstasy became part of Rolls-Royce legend, giving the small figure a human backstory. While the design has evolved slightly over the decades, the overall shape remains remarkably close to Sykes’ original work. Modern versions can retract into the grille and are available in a range of finishes, but the basic idea hasn’t changed much. Whether it’s sitting atop a Rolls-Royce Phantom, a Rolls-Royce Ghost, or even the electric Rolls-Royce Spectre, the Spirit of Ecstasy still feels like a quiet constant in a brand that has seen more than a century of change. It’s a small detail, but one that continues to define Rolls-Royce. All Rolls-Royce Inventory

By Jordan Aquistapace –  March 02, 2026

A Decade in the Shadows: Rolls-Royce and the Rise of Black Badge

Rolls-Royce has long been linked to luxury and comfort, an almost intentional distance from fashion or trend. Yet its history suggests a subtler reality, one where clients, rather than marketing departments, quietly pushed the marque into a new territory of personalization. It can be traced back to the personalities of its founders. Sir Henry Royce, self-taught and determined, approached cars as problems to be solved rather than status symbols to be admired. Charles Stewart Rolls, on the other hand, embraced speed, risk, and mechanical engineering. Together, they built a company that valued excellence while leaving room for evolution. A century later, Black Badge would normalize that.One of the earliest examples was uncovered during a deep dive in the brand’s archives: a 1928 Rolls-Royce 20 H.P. Brewster Brougham delivered with a black-finished radiator grille and Spirit of Ecstasy. At a time when polished metal symbolized modernity, this darker spec stood apart. The car was commissioned by J. E. Aldred, a financier whose architectural and design interests were inspired by Art Deco. It’s significant because it broke rules, and because Rolls-Royce allowed it to exist at all.That same pattern of subtle accommodation reappeared more dramatically in 1964 with the Rolls-Royce Phantom V ordered by John Lennon. Spec’d almost entirely in black, including exterior brightwork normally left in chrome, the car challenged long-standing beliefs about what a Rolls-Royce should look like. Lennon’s requests followed inside as well, where dark fabrics and privacy glass created an interior closer to a private lounge than a traditional cabin. His explanation, that the darkness separated itself from the outside world, was practical. The car’s reputation grew later; at the time, it was simply a manufacturer honoring a client's vision.When Black Badge was introduced in 2016, it followed that same logic. Rather than chasing trends or performance, Rolls-Royce responded to a growing number of owners who preferred darker palettes, sharper dynamics, and a less formal relationship with their cars. Changes to tuning, materials, and finishes were gradual, not radical, but collectively they marked a shift. Ten years on, Black Badge represents a milestone that Rolls-Royce’s history has always included space for personalization. All Rolls-Royce Inventory

By Khris Bharath –  February 25, 2026

Rolls-Royce Makes Historic Debut at India’s Premier Classic and Vintage Car Gathering

After a widely noted launch in 2024, the second Oberoi Concours d’Elegance returned to The Oberoi Udaivilas in Udaipur, India. Held between February 20 and 22, 2026, the event assembled an international roster of classic automobiles and motorcycles dating from the early 20th century through later milestone eras. Rolls-Royce Motor Cars selected the banks of the picturesque Lake Pichola in Rajasthan for its inaugural participation in the event. A dedicated Pre-War Classics class for the brand showcased the brand's historic ties to India, when Maharajas commissioned highly personalized motor cars with custom coachbuilt bodies and elaborate specifications. <- Gallery -> The centerpiece display was a Black Badge Spectre, the all-electric super coupé built in Goodwood. The Spectre delivers 577 horsepower and 664 pound-feet of torque, and can hit 60 mph in 4.4 seconds. Crucially, it carries an EPA estimated range of 291 miles and sits on the Architecture of Luxury platform, the same aluminum spaceframe underpinning Phantom and Cullinan. Ironically, Charles Rolls predicted over a century ago 1900, that electric propulsion would be “perfectly noiseless and clean.” Spectre now lives up to that statement production form "India occupies a unique and highly meaningful place in the story of Rolls-Royce, past, present, and future. We see a new generation of clients who bear a deep-seated appreciation for Bespoke craftsmanship and the depth of our heritage in equal measure. Oberoi Concours d’Elegance is an event that mirrors our own values of excellence and rarity, and it is a profound pleasure to engage with the Indian classic car community and meet so many enthusiasts and owners who continue to preserve the legacy of our motor cars. Their passion ensures that the spirit of Rolls-Royce remains as vibrant today as it was a century ago.” -  Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars. The scale of that legacy remains visible today. In November last year, one of the most impressive collections of eight generations of the Phantoms hailing from India appeared at the opening day of the 1000 Miglia Experience UAE. It was a rare sight even by global concours standards. The Phantom nameplate, first introduced in 1925, marked its centenary in 2025, reinforcing its status as the company’s defining flagship for a full century.  India has also become the fastest-growing Asia-Pacific market for the brand in 2025, recording four consecutive years of double-digit growth. Its presence in Udaipur reinforces a long-term strategy in the subcontinent, one grounded in heritage, engineering brilliance, and bespoke craftsmanship. View All Rolls-Royce For Sale Images: Rolls-Royce Motor Cars

By Tyler Rampersaud –  February 12, 2026

New Bespoke Rolls-Royce Phantom Arabesque Unveiled

The Rolls-Royce Phantom is, to many, the ultimate luxury sedan. A V12 engine under the hood, a massive footprint, and unapologetically opulent design and craftsmanship have made it a universal symbol of grandeur, and thanks to Rolls-Royce Bespoke, which constantly pushes the boundaries of craftsmanship and attention to detail, customers can enjoy a level of luxury that coachbuilding offered in the early 20th century. The latest masterpiece to come from Rolls-Royce Bespoke is the new Rolls-Royce Phantom Arabesque, which is a new one-off that was curated at the Rolls-Royce Private Office Dubai, a concept that brings the configuration experience and expertise from Goodwood to luxury hubs across the globe. The inspiration behind much of the configuration mashrabiya latticework, a geometric motif that is seen throughout architecture and design in the Middle East, and its most prominent incorporation is in the laser-engraved hood of the car, the first of its kind to ever be fitted to a Rolls-Royce. The technique used to achieve the laser engraving on the hood is a newly patented one, and the result of a five-year development program from Rolls-Royce’s Exterior Surface Center. Inspired by Italian sgraffito, which reveals colors by removing upper layers, the hood is painted in a dark color first, which is sealed in layers of clear coat. Then, a lighter top layer is applied, which is engraved at a depth of just 145-190 microns to reveal the dark color underneath. The result is a finish that is not only two-tone, but also three-dimensional. <- Gallery -> The main body of the new Rolls-Royce Phantom Arabesque is finished in Diamond Black, with the upper surfaces finished in Silver. The coachline is also painted in Silver, and the Pantheon Grille of the vehicle is illuminated with a dark chrome surround, with 22-inch wheels completing the exterior configuration. Inside, the Phantom Arabesque features a Phantom Gallery that spans the width of the front fascia, featuring marquetry artwork made out of Blackwood and Black Bolivar wood, echoing the same mashrabiya technique in its design. The upholstery is done in Selby Grey and Black leather, with mashrabiya-inspired embroidery on the headrests, and the final bespoke touches include Starlight doors and illuminated treadplates with the same pattern as the laser-engraved hood. With never-before-seen techniques and uncompromising luxury craftsmanship throughout, the new Rolls-Royce Phantom Arabesque is an ode to opulence and Middle Eastern architectural tradition. View All Rolls-Royce Phantom For Sale Image Source: Rolls-Royce Motor Cars

By Tyler Rampersaud –  February 05, 2026

Why The Rolls-Royce Spectre Will Be A Classic

Electric vehicles present exciting new technology and innovation to the automotive industry, with near-instant torque delivery, immense power, and rapidly evolving charging technology that makes refueling much less of a hassle. However, while battery-powered mobility might be marvelous to look at now, the question remains as to whether today’s EVs will remain on the road in the long run, let alone be as potent as they are when they are new. The Rolls-Royce Spectre is one of those electric vehicles, but more importantly to its manufacturer, it’s also a Rolls-Royce. Known for its ultra-luxurious, beautifully designed and crafted, highly exclusive, and painstakingly engineered vehicles, a Rolls-Royce often goes on to become a cherished classic as the years pass. According to Rolls-Royce, the Spectre won’t be an exception to that rule. As the sumptuous coupe, which is Rolls-Royce’s first electric vehicle, has been on the market for a few years, Rolls-Royce is putting plenty of measures in place to make sure that the Spectre stands out within the industry when it comes to its longevity, and especially its long-term performance. The vehicle debuted only after completing a strenuous testing program of over 1.5 million miles, which was the most extensive validation program in Rolls-Royce history. In addition, a recently retired test Spectre showed 99% battery capacity with over 60,000 miles completed of real-world driving and charging in various climates and geographies. <- Gallery -> The Spectre is also covered by a 15-year, unlimited mileage battery warranty, with a secured future cell supply, ensuring its long-term fidelity among serious luxury car collectors who want to enjoy their masterpieces for generations. Since it was revealed, the Spectre has been the subject of various ultra-exclusive Rolls-Royce Bespoke commissions, like the Spectre Bailey and Spectre Soulmate, showcasing the most discerning Rolls-Royce clients choosing to use the Spectre as a canvas for artisan craftsmanship and heirloom luxury. As the Spectre continues to build its legacy within the Rolls-Royce lexicon, it joins models like its predecessor, the Phantom Coupe, which, like many other early Goodwood-era Rolls-Royces, is quickly becoming a modern classic. In fact, the Spectre, and electrification in general, is something Rolls-Royce looked forward to doing as a manufacturer over 120 years ago, as The Hon. Charles Stewart Rolls predicted the silent driving of electric mobility and its contribution to automotive luxury. Showcased in a new photoshoot alongside a 1965 Rolls-Royce Silver Cloud coupé in the heart of London, the Rolls-Royce Spectre shows the future of ultra-luxury automotive engineering, but also a commitment to embodying what has made Rolls-Royce a household name in timeless luxury for over a century. View All Rolls-Royce Spectre For Sale Image Source: Rolls-Royce Motor Cars

By Khris Bharath –  December 17, 2025

Rolls-Royce Marks 150 Years of Charles Sykes, the Artist ...

The Spirit of Ecstasy is one of the most recognizable mascots in the automotive world, but its origins trace back to a single artist whose influence still defines Rolls-Royce today. As the British marque marks the 150th anniversary of Charles Robinson Sykes, let’s turn our attention to the artist who quietly gave Rolls-Royce its creative soul. Born in 1875 in Brotton, a mining village in North Yorkshire, Sykes grew up far from the aristocratic settings his work would later depict. Encouraged by family members with artistic interests, he trained at Rutherford Art College in Newcastle before earning a scholarship to the Royal College of Art in London. There, he studied drawing, painting, and sculpture, building a foundation that allowed him to work across multiple disciplines with equal confidence. By the early twentieth century, Sykes had established himself as a respected commercial artist and sculptor. Under the pseudonym Rilette, he created magazine covers, advertisements, and illustrations that are now held in the collection of the Victoria and Albert Museum. His sculptural work earned similar recognition. A Bacchante, one of his bronzes, was exhibited at both the Royal Academy in London and the Paris Salon, underscoring his standing in the fine art world. Sykes did not work in isolation, as he would eventually cross paths with John Montagu, the publisher of The Car Illustrated, and with Claude Johnson, Rolls-Royce’s first managing director. Another important figure was Eleanor Velasco Thornton, Montagu’s office manager and a frequent model for Sykes, whose presence forms part of the broader human context surrounding the creation of the Spirit of Ecstasy. Before the official Rolls-Royce mascot existed, Sykes sculpted a small figure for Montagu’s Rolls-Royce Silver Ghost. Known as The Whisper, it portrayed a robed woman with a finger raised to her lips. Eleanor modeled for the piece, and Montagu displayed it on his cars for many years. At the time, hood ornaments were a common feature on luxury motor cars. Many were expressive, some elaborate, and not always aligned with the image Rolls-Royce sought to project. In 1910, Johnson proposed the idea of an official mascot that would reflect the marque’s values. He convinced a reluctant Henry Royce that Rolls-Royce needed an official emblem, one that elevated the car rather than distracted from it. He commissioned Sykes and suggested classical inspiration, including the Nike of Samothrace.  Image by Khris Bharath " Best known as the sculptor who created the Spirit of Ecstasy, Sykes was a multifaceted and prolific artist whose work is still held in high regard 150 years after his birth. He was the first of the marque’s foundational figures to bring artistry and creativity to Rolls-Royce, a legacy that endures today in our ever more ambitious and elaborate Bespoke and Coachbuild work."  - Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars. Sykes ultimately created a more restrained figure, one that suggested movement and grace rather than drama. That figure eventually became the Spirit of Ecstasy. Although opinions on mascots varied within the company, Johnson supported the project, and the design was formally adopted in 1911. In 1920, the Spirit of Ecstasy received international recognition when it won a Paris competition for automotive mascots. Sykes personally cast and finished the figurine for many years, ensuring subtle variation in each example. 150 years after his birth, his contribution endures not simply as an emblem but as a lasting reminder that craftsmanship and artistic expression have always been central to the Rolls-Royce identity. View All Rolls-Royces For Sale Images: Rolls-Royce Motor Cars, Khris Bharath

By Tyler Rampersaud –  November 19, 2025

Rolls-Royce Unveils New Black Badge Ghost "Gamer"

Rolls-Royce interprets the gaming world with its signature sense of opulence. Rolls-Royce, and especially the creations of its Rolls-Royce Bespoke artisans and craftspeople, is known for creating some of the most intricately designed and uncompromisingly luxurious vehicles in the entire automotive industry. Whether those are ultra-exclusive limited series of Rolls-Royce models meant to celebrate a milestone or a cultural moment, or personal commissions that offer an outlet for expression or tell a family story through stunning design, Rolls-Royce Bespoke commissions are some of the most incredible vehicles in the world. The latest is the Rolls-Royce Black Badge Ghost Gamer, a unique commission created for a client whose love for old-school arcade video games served as the main inspiration for the car. The iconic imagery of 8-bit ‘80s video games can be seen throughout the stunning bespoke commission, and designers employed incredibly creative solutions to showcase the client’s love for arcade games. The exterior features a two-tone finish, combining Salamanca Blue and Crystal over Diamond Black. A motif created by Rolls-Royce Bespoke designers, the “Cheeky Alien” is seen on the exterior, hinting at the stunning bespoke design inside. That interior suite features the same motif embroidered on the headrests, with the two front seats featuring “Player 1” and “Player 2” embroidery, as well. The pixelated embroidery throughout echoes the designs of 8-bit games, with the rear waterfall also echoing that design. Meanwhile, a custom “Pixel Blaster” Starlight Headliner design turns the car’s ceiling into a painstakingly replicated design of a classic ‘80s arcade game. The interior design is completed with custom treadplates featuring classic arcade gaming phrases completed in the same pixelated lettering that is seen throughout: ‘PRESS START’, ‘LOADING…’, ‘LEVEL UP’, and ‘INSERT COIN’. Overall, the Rolls-Royce Black Badge Ghost "Gamer" commission is both an ultra-luxurious bespoke oasis and an ode to a classic retro pastime. View All Rolls-Royce Ghost For Sale Image Source: Rolls-Royce Motor Cars

By Charles Bradley –  October 22, 2025

Rolls-Royce Honors 100 Years Of Phantom With Groundbreaki...

To celebrate 100 years of Phantom, Rolls-Royce Motor Cars has launched a truly landmark creation: the Phantom Centenary Private Collection, limited to just 25 examples worldwide. It stands as the most complex and technologically ambitious private Rolls-Royce ensemble ever seen. For 100 years, Phantom has been chosen by the world’s most influential figures as the ultimate symbol of success and discernment. To mark this milestone, the Bespoke Collective – a collaboration of designers, engineers, and artisans – immersed themselves in Phantom’s lineage, crafting a collection that honors the brand’s past, defines its present, and projects the principles that will guide it forward. The collection’s interior celebrates pivotal figures, notable clients, significant models, journeys, places, and moments that shaped the first century of Phantom. More than 77 hand-sketched motifs were translated into exquisite archival references through couture textiles, embroidered leather, laser etching, and avant-garde woodcraft. Seating as Storytelling The rear seats feature high-resolution printed fabric developed in partnership with a fashion atelier, completed with over 160,000 stitches. The layered design depicts historic locations tied to Phantom – from the original Conduit Street showroom in London to Henry Royce’s southern France retreat – together with a montage of Phantom models and abstract portraits of notable owners. The panels span 45 sections and were tailored at the Home of Rolls-Royce using Savile Row-inspired techniques. Laser-etched leather continues the narrative in the front seats. Motifs include a rabbit (the codename for Rolls-Royce’s 2003 relaunch) and a seagull (the codename for the 1923 Phantom I prototype), all drawn from hand-sketched line work inspired by Phantom’s heritage. Woodwork as Art The wood panels mark another Rolls-Royce first: marrying three-dimensional marquetry, ink layering, and 24-karat gold leafing. Rear doors depict Henry Royce’s winter retreat in Le Rayol-Canadel-sur-Mer; front passenger doors feature West Wittering, near his summer home; and the driver’s door recognizes the first Goodwood Phantom’s 4,500-mile journey across Australia.  Roads and flora are carved from gold leaf, while stitched “roads” continue across adjacent leather panels. Even the picnic tables incorporate mirrored etchings of the 1925 Phantom I and the current Phantom VIII. Exterior Brilliance The cars sport two-tone exteriors: Super Champagne Crystal over Arctic White on lower sides, and Super Champagne Crystal over Black above. The effect is deepened by doubling the champagne-colored glass-flake content in the clear coat.  On the hood sits a reinterpretation of the first Spirit of Ecstasy, cast in solid 18-karat gold, plated in 24-karat gold, and hallmarked with a Phantom Centenary stamp. The base is finished in white enamel with the collection’s name. The signature “RR” Badge of Honor is executed in 24-karat gold and enamel. Phantom disc wheels carry 25 engraved lines – one for each car in the collection – with a total of 100 lines commemorating Phantom’s centenary. Above, the Starlight Headliner includes 440,000 stitches, illustrating Phantom history with symbols like the mulberry tree at Goodwood and honeybees referencing the Rolls-Royce apiary. Hidden details nod to legends like Sir Malcolm Campbell’s Phantom II “Bluebird.” This collection is nothing short of a golden legacy. It embodies the same spirit that created Phantom itself: a relentless commitment to unchallenged quality, exquisite narrative, and the ambition to build the world’s finest motor car. View All Rolls-Royce Phantoms For Sale Images: Rolls-Royce Motor Cars

Join Us At Retromobile NY