By Charles Bradley – November 03, 2026
Rolls-Royce Celebrates 10 Years of Black Badge at the Concours at Wynn Las Vegas
For Rolls-Royce, the 2026 Concours at Wynn Las Vegas represented more than another showcase of exceptional automobiles. It marked a return to the setting where one of the marque’s most distinctive expressions first emerged, as Rolls-Royce Motor Cars North America celebrated the 10th anniversary of Black Badge at Wynn Las Vegas. The marque returned as a sponsor for the fifth consecutive year, bringing the full Black Badge lineup to the event alongside the Gradient Spectre Series II. The showcase connected a decade of individualistic design with the continuing evolution of Rolls-Royce craftsmanship, Bespoke personalization and all-electric performance. “Ten years after Black Badge was introduced at Wynn Las Vegas, returning here for the 2026 Las Vegas Concours is a meaningful moment for Rolls-Royce,” said Nick Keen, President, Rolls-Royce Motor Cars North America. “Black Badge has become an important expression of individuality within the marque, and presenting the full lineup alongside Gradient Spectre Series II reflects the continuing evolution of Rolls-Royce through design, innovation and Bespoke craftsmanship.” Back Where It Began The Concours at Wynn Las Vegas holds a particular place in the recent history of Rolls-Royce. It was here in 2016 that Black Badge made its debut, introducing a more assertive and unconventional interpretation of the marque. A decade later, the return to the same destination gave the anniversary a natural sense of continuity. Introduced for clients seeking a more contemporary expression of Rolls-Royce, Black Badge offered an alternative to the marque’s established character without relinquishing its defining standards of refinement, craftsmanship and attention to detail. Its identity was rooted in individuality and self-expression, giving clients another way to shape a motor car around their personal tastes. At the 2026 Las Vegas Concours, the complete Black Badge lineup was presented together, illustrating how that design language extended across the Rolls-Royce range. Each motor car brought its own interpretation of the collection’s confident aesthetic and emphasis on personal expression. Among its featured cars, the Gradient Spectre Series II brought a distinctly contemporary perspective to the anniversary. Combining the all-electric Spectre with the expressive character of Black Badge, it demonstrated how Rolls-Royce was carrying its design philosophy into a new era of propulsion. Spectre represented the next chapter in the marque’s story, pairing near-silent, effortless electric performance with the craftsmanship and Bespoke personalization expected of a Rolls-Royce. Its Gradient treatment further highlighted the possibilities of the Bespoke program, where color, finish and detail could be brought together to create a highly individual commission. Presented alongside the full Black Badge lineup, Gradient Spectre Series II brought together several of the marque’s defining themes: design, innovation, artistry and the freedom of personal expression. It was an electric interpretation of Rolls-Royce that looked forward while remaining grounded in the values that had shaped the marque. Rolls-Royce Motor Cars North America's fifth consecutive year sponsoring the Concours at Wynn Las Vegas underscored the event's role as a gathering point for automotive design, craftsmanship and collecting. The sponsorship reflected a shared commitment to automotive excellence and the culture surrounding exceptional motor cars, bringing enthusiasts, collectors and the wider luxury community together. IMAGES COURTESY OF ROLLS-ROYCE
