McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

Rolls-Royce News

Rolls-Royce news from duPont REGISTRY News, updated as each story breaks, covering the Phantom, the Ghost, the Cullinan and the electric Spectre, alongside the Coachbuild commissions built in single figures. Our reporting takes in reveals, bespoke builds, first drives and the auction results that set values for the earlier cars. Rolls-Royce builds to order more than it builds to a model year, so each commission tells you where the brand is going. This is where our marketplace becomes useful. Many of the Rolls-Royces covered here are listed for sale on duPont REGISTRY, which places the reporting and a genuine asking price side by side. For Rolls-Royce news today, and the luxury car market news around it, begin below.

By Tyler Rampersaud – June 30, 2025

Rolls-Royce Brings Spectre & Cullinan To Paris Fashion Week

Rolls-Royce brings its all-electric Spectre to Paris Fashion Week. The world of couture is busy, as the Spring/Summer 2026 Menswear Paris Fashion Week has just come to a close. While menswear tends to draw less buzz in the fashion world than womenswear, this latest Paris Fashion Week has captured added attention, as it showcased the highly anticipated debut of Jonathan Anderson’s tenure as the Creative Director of Dior Homme after announcing the end of his iconic era at the helm of Loewe. However, other spectacles took place at the recent Paris Fashion Week, and one of those was the presence of Rolls-Royce, a universal symbol of opulence and a titan in automotive ultra-luxury. Showcasing a similar dedication to luxury, craftsmanship, and artistry to many of the couturiers at Paris Fashion Week, the ultra-luxurious models from Rolls-Royce’s lineup consisted of a curated collection of Cullinan and Spectre examples that made appearances throughout the week, bringing guests to shows and afterparties, quietly turning heads with their timeless elegance. Rolls-Royce has invited the fashion world into its automotive luxury for years, with models like the Cullinan - Inspired by Fashion that use couture-derived color palettes for an avant-garde twist on the Cullinan’s stately presence, as well as on the stunning Rolls-Royce Phantom Oribe of 2021, which was a bespoke example of the Phantom that resulted from a collaboration between Rolls-Royce and none other than one of the world’s most exclusive and premier names in fashion: Hermès, and the Rolls-Royce Phantom Syntopia, an incredibly ambitious and detailed bespoke variant of the Phantom, designed in collaboration with Iris van Herpen to evoke the designer’s captivating haute couture creations. At this year’s Spring/Summer Menswear Paris Fashion Week, Rolls-Royce brought its automotive excellence to the runway. View All Rolls-Royce For Sale Image Source: Rolls-Royce Motor Cars

By Tyler Rampersaud – May 02, 2025

Rolls-Royce Recaps The Phantom's 100 Years Of Celebrity O...

Rolls-Royce tells the century-long story of the Phantom. Very few automotive manufacturers in the history of the industry have been around for a hundred years, let alone a legendary flagship model nameplate. That is, however, the case for the Rolls-Royce Phantom, which has represented the pinnacle of the brand’s ultra-luxury approach to design, engineering, and craftsmanship for 100 years since first being introduced in 1925. Throughout that time, the Rolls-Royce Phantom has remained a mainstay in pop culture and a shining symbol of automotive excellence throughout the industry, and Rolls-Royce is honoring the incredible centenary by telling the story of the Phantom’s cherished legacy. Nicknamed ‘the Spartan General,’ Field Marshal Bernard Law Montgomery, 1st Viscount Montgomery of Alamein, who played an instrumental role during World War II, used two Rolls-Royce Phantoms, not only as his personal transport, but as a symbol of solidity and authority during the dark times of the war. A 1936 Phantom III was his day-to-day car, which was used to bring Winston Churchill, General Eisenhower, and even King George VI to planning sessions in the lead-up to D-Day. Another Phantom III assigned to the Chief of the Imperial General Staff was also used during wartime, with prominent passengers in that car, as well. The Royal Family of the United Kingdom made use of the Rolls-Royce Phantom throughout the flagship’s history, as well. The Duke of Edinburgh’s car was the first Rolls-Royce Phantom IV chassis, with the codename “Maharajah of Nabha” to keep it secret during development. The “Majarajah” car remains in active service at the Royal Mews today. Other Royal Phantoms include another Phantom IV, two Vs, and two VIs. However, the Phantom V has an impact in the UK beyond the Royal Family, with John Lennon of the Beatles famously commissioning one, originally in all black. However, the car’s most famous appearance came from a rebirth in 1967, when it was repainted yellow with an intricate floral motif. Silent film stars owned Phantoms, including Mary Pickford’s, which had a secret compartment for alcohol during the Prohibition years, and old Hollywood legends like Greta Garbo and Fred Astaire had Phantoms, as well. However, an incredibly notable appearance for the Phantom on screen was in Goldfinger, where the 007 film’s titular villain drove one to carry out his gold smuggling scheme. Over the years, Rolls-Royce would make 12 appearances in 007 films. The Yellow Rolls-Royce, a film that also premiered in 1964, also starred a Phantom as the connecting thread between its anthology of three stories. Elvis Presley also famously owned a Phantom, which was commissioned with touches reminiscent of his rock’n’roll legend status. In the 2000s, Goodwood became a new home for Rolls-Royce, and with it came an entirely new Phantom, one that has since transformed and become an even more permanent fixture in pop culture as an ultra-luxury car, with appearances in music videos like Snoop Dogg’s Drop It Like It’s Hot, and Drake’s Started From The Bottom. Brands like Hermès and visionary haute couture designers like Iris Van Herpen have used the Phantom as a canvas for stunning expression and avant-garde beauty, and its incredible craftsmanship and opulence have served as inspiration for fans and the basis for stunning commissions, one-offs, and luxurious automotive expressions. With over a hundred years of history, the Rolls-Royce Phantom shines as one of the greatest aspirational automotive icons and a representation of the best the luxury automotive industry has to offer throughout that entire century. Below are some of the best examples of the Rolls-Royce Phantom for sale right now, listed on duPont REGISTRY, the source for supercars since 1985. View All Rolls-Royce Phantoms For Sale 2017 Rolls-Royce Phantom Drophead Coupe View Listing 2019 Rolls-Royce Phantom View Listing 2006 Rolls-Royce Phantom View Listing 1969 Rolls-Royce Phantom V View Listing 2016 Rolls-Royce Phantom EWB View Listing 2009 Rolls-Royce Phantom Coupe View Listing 1962 Rolls-Royce Phantom V View Listing 2024 Rolls-Royce Phantom View Listing 2025 Rolls-Royce Phantom View Listing 2024 Rolls-Royce Phantom EWB View Listing Image Source: Rolls-Royce

By Tyler Rampersaud – April 30, 2025

Mansory Unveils 1-of-1 Custom Rolls-Royce Cullinan For Du...

A police fleet known for its exotics gets a custom masterpiece. Dubai is one of the world’s most exciting luxury capitals, with the pinnacle of fashion, architecture, and of course, luxury cars all combining in a playground for lovers of opulence. However, one of the most iconic parts of Dubai’s luxury scene is the fact that it even includes the city’s police force, with a fleet of incredible exotic cars as part of the city’s police, all sporting the instantly recognizable Dubai police livery. However, the newest addition to the group is certainly one of the most unique and rare, as it’s a custom one-off creation that turns one of the world’s most desirable ultra-luxury SUV models into an absolute masterpiece, thanks to the talents of an iconic customization specialist: Mansory. Known for its signature over-the-top style of body kits and aftermarket wheels, as well as its ambitious reimaginations of some of the world’s most expensive and powerful vehicles, Mansory created a one-of-one customization of the Rolls-Royce Cullinan for the Dubai Police exotic car fleet. The new Rolls-Royce Cullinan marks the second collaboration between Mansory and Dubai Police, and the vehicle features a striking Mansory body kit, complete with exposed carbon fiber aerodynamic components, as well as other custom tweaks to make it stand out as a bespoke creation. With yet another custom Mansory masterpiece in its fleet, the exotic car collection of the Dubai Police continues to grow. View All Rolls-Royce Cullinans For Sale View this post on Instagram A post shared by MANSORY (@mansory)

By Jordan Aquistapace – April 16, 2025

Rolls-Royce Just Revealed A Bespoke Ultra-Luxury Grandmas...

Rolls-Royce has long since established itself as a lifestyle rather than just a luxury car manufacturer. Whether it's the quiet cabin of a Ghost or the commanding presence of a Cullinan, every model in its lineup delivers luxury that extends far beyond the drive. Rolls-Royce continues to embrace its craftsmanship and attention to detail well outside of any interior with a lifestyle collection for its ultra-luxurious clientele. Rolls-Royce is bringing its signature touch from the road to the living room with the release of the Rolls-Royce Chess Set. Designed with the same look and feel found in its cars, the sculptural set reimagines the traditional game of chess into an elevated experience. The leather-wrapped board subtly resembles the brand's iconic "waft lines," with hidden drawers, magnetized ceramic-coated pieces, and polished aluminium. Clients can personalize the chess set with various veneers and 13 leather colors drawn straight from the Rolls-Royce extensive palette, making it the perfect reflection of each owner's taste. Now available through select showrooms and Private Office boutiques, it's the ultimate accessory for those who treat game night like a grand event. View All Rolls-Royces For Sale Source: Rolls-Royce Motor Cars

By Tyler Rampersaud – April 14, 2025

Rolls-Royce Reflects On Its Goodwood Era Concept Cars

These bold experiments shaped the Rolls-Royce of today. Over 20 years ago, Rolls-Royce opened a new chapter in its rich, century-long history by establishing a new home in the historic location of Goodwood, England, which itself is hallowed in the automotive world. Since then, its lineup has defined automotive ultra-luxury, with incredible design that defines both modern excellence and classic charm, and as Rolls-Royce celebrates its 120th anniversary, the celebrated manufacturer looks back on the past 20 years, and specifically at the experimental concepts that inspired the modern Rolls-Royce vehicles. The use of the “EX” suffix for experimental Rolls-Royce models in began over 105 years ago in 1919, with the 1EX. It also designated the 45EX in 1958. However, the use of the suffix was revived in the Goodwood era of Rolls-Royce in 2004 with the creation of the 100EX. Made just after the start of production for the Phantom that kicked off the Goodwood era, the 100EX featured a V16 engine as a two-door convertible. Yacht-inspired styling set the experimental model apart as a machine made for ultra-luxe driving pleasure, and it eventually became a production model as the Phantom Drophead Coupé in the late 2000s. In 2006, Rolls-Royce unveiled the 101EX, another experimental model that featured a two-door body like the 100EX, except with a fixed roof. That model became the Phantom Coupé, and was succeeded by the Wraith, and now the Spectre, Rolls-Royce’s first all-electric model. The Rolls-Royce Phantom Coupé also served as the basis for the Sweptail, a stunning one-off coachbuilt commission that remains an incredible masterpiece today. The 200EX was revealed in 2009 as an entirely new vision for Rolls-Royce, introducing a more modern, driver-friendly, smaller, and informal model, made for a younger demographic. That model would, of course, be introduced as a production model as well: the Rolls-Royce Ghost. 102EX, revealed in 2011, also known as the Phantom Experimental Electric, was a one-off Phantom that sported an all-electric powertrain, envisioning a future of electric mobility for Rolls-Royce’s ultra-luxury vehicles. The innovations it presented and the data it was able to gather was instrumental in the development of the eventual electric production model from Rolls-Royce: the Spectre. 103EX was unveiled in 2016 as one of the most ambitious and unique experimental vehicles from Rolls-Royce. Its hyper-futuristic design includes a passenger cabin called “The Grand Sanctuary,” with a sofa instead of traditional seats thanks to autonomous driving and a digital assistant within the car called “Eleanor.” Despite its roots in the past and its classic principles for craftsmanship, design, luxury, and opulence, Rolls-Royce boldly aims towards the future within the automotive industry, especially with its rich heritage of experimental “EX” models. View All Rolls-Royces For Sale Image Source: Rolls-Royce

By Tyler Rampersaud – April 02, 2025

Rolls-Royce Unveils New One-Off Phantom Cherry Blossom

Rolls-Royce celebrates an icon of natural beauty in Japan. Japan is a country with rich heritage and traditions, as well as beauty in both modern and ancient forms. However, one of the most prominent symbols of Japan’s natural beauty and tradition for much of its history has been the cherry blossom, and when Sakura flowers begin to bloom, it ushers in a season and the tradition of ‘Hanami,’ the viewing of the cherry blossoms in the spring that is anticipated each year by many. As Sakura season dawns this year, the gorgeous pink flowers are beginning to be seen not only in Japan but in other regions where cherry trees are planted for their temporal beauty around the world, and to celebrate the legendary Sakura and the traditions that surround it, a one-of-one Rolls-Royce Phantom Extended commission has been created by a Japanese client and Rolls-Royce Bespoke with stunning details echoing the natural beauty of Japanese cherry trees. Dubbed the Phantom ‘Cherry Blossom,’ the commission captures the relatively small moment that is the beauty of Hanami in a permanent form, and the work to create the vehicle started three years ago. The centerpiece is a stunning Bespoke Starlight Headliner, which combines the stunning signature lights with a painstakingly-created embroidery comprised of over 250,000 stitches. The embroidery depicts a cherry bough littered with delicate white blossoms. The embroidery continues onto the door panels and Privacy Suite partition, and the sculptural 3D embroidery technique used is a Rolls-Royce first. Continuing the incredible attention to detail in the Phantom Cherry Blossom’s luxury, the umbrellas stored inside the doors feature a similar falling petal motif. In addition, the exterior, whose subtlety elegantly conceals the opulence of the interior, makes small hints to what the car looks like inside with its Crystal and Arctic White color scheme, which is divided by a hand-painted coachline with a delicate and meticulously created cherry blossom motif. With stunning craftsmanship and attention to detail, and beautifully elegant design, the new Rolls-Royce Phantom Cherry Blossom commission is a stunning homage to an icon of Japanese springtime and natural beauty. View All Rolls-Royces For Sale Image Source: Rolls-Royce

By Tyler Rampersaud – March 28, 2025

Why It Takes Over 600 Hours To Build A Rolls-Royce

Rolls-Royce’s ultra-luxury starts from the assembly line. Especially since it established its home in Goodwood, England, over 20 years ago, Rolls-Royce has earned a unique reputation within automotive history for representing the absolute pinnacle of automotive luxury. With opulent details, incredible features, and luxury-focused engineering, Rolls-Royce vehicles have long been a favorite of celebrities and those who want an utterly uncompromised luxury driving experience. However, the painstaking craftsmanship behind Rolls-Royce cars is the foundation for its cherished reputation. It’s at Goodwood where Rolls-Royce’s lineup, consisting of the Phantom, Ghost, Spectre and Cullinan, as well as Rolls-Royce’s multimillion-dollar Caochbuilt masterpieces, are all handmade, with each example reflecting its owner’s personal tastes. With varying degrees of personalization and bespoke craftsmanship, it takes more than 600 hours of work to create any Rolls-Royce vehicle, with more involved commissions taking as much as four years to complete. Seasoned expert craftspeople specialize in each element of Rolls-Royce craftsmanship, working together to create some of the most exquisite pieces of automotive excellence on the market. Over 44,000 exterior colors are available in Rolls-Royce’s palette, and customers can create new colors if they want to match things like flowers, gemstones, or other objects of beauty. Special colors and finishes are also available, with up to 20 layers of lacquer and four hours of hand-polishing to achieve the signature Piano finish. The interiors of Rolls-Royces are finished with stunning leather and fabric, with beautiful techniques like perforation, precise ‘skiving’ for the neatest seams possible, stunning embroidery, and even hand-painted artworks. Features like the Phantom Gallery, Starlight Doors and Headliner, and the copious veneers in Rolls-Royce cars are incredibly laborious to craft, with incredible attention to detail paid to ensure perfection. With steep prices and limited numbers of Rolls-Royce cars on the market, the stunning craftsmanship involved is the reason Rolls-Royces are some of the world’s most desirable cars. View All Rolls-Royces For Sale Image Source: Rolls-Royce

By Tyler Rampersaud – February 26, 2025

Rolls-Royce Invests Near $400M In Expanding Goodwood Head...

The home of Rolls-Royce is on the cusp of significantly growing. Rolls-Royce has called Goodwood, England home for over 20 years, and since that era begun, the historic ultra-luxury manufacturer has revolutionized its lineup and elevated its revered status into becoming the highly desirable Rolls-Royce we know today. Recently, yet another new era has begun, with the introduction of Rolls-Royce’s first all-electric model, the Spectre, and even a performance-oriented variant of it, the Black Badge Spectre. Now, Rolls-Royce is investing over $379 million toward expanding its Goodwood headquarters, and concrete pads have been laid down for a new paint shop, and a network of roughly 650 pads will form the foundation of the new building. The extension of the iconic Goodwood home of Rolls-Royce will total over 430,000 square feet, and will not only house a new Exterior Surface Finish Centre, the expansion will also increase Rolls-Royce’s capacity for Bespoke projects. With clients wanting exclusivity, personal expression, and incredible craftsmanship more than ever, Rolls-Royce Bespoke has been creating more projects than before in recent years. These include one-offs, limited editions, and exclusive commissions with unique details, and Bespoke projects hit a record high in 2024. The investment of nearly $400 million in construction represents the highest investment in Rolls-Royce’s home of Goodwood since the original establishment of the headquarters in 2003, and it represents a new chapter in the history of one of the automotive industry’s most cherished ultra-luxury brands. View All Rolls-Royces For Sale

By Gabriel Vega – February 18, 2025

Unveiled: The 2025 Rolls-Royce Black Badge Spectre

Alongside its darkened aesthetic, the Black Badge Spectre's 659-HP output makes it the most powerful Rolls-Royce ever.

By Tyler Rampersaud – February 04, 2025

New Rolls-Royce Scent In-Car Fragrance Revealed

Rolls-Royce’s ultra-luxury bears a new sensory facet. There’s no mistaking that Rolls-Royce sits at the pinnacle of automotive luxury, boasting a rich and storied history and creating vehicles known for their incredibly sumptuous appointments, stately design, artisan craftsmanship, and an amazing level of bespoke personalization. However, with innovations like the first-ever all-electric Rolls-Royce model, the Spectre, the latest generations of icons like the Ghost and Cullinan, and commissions from Rolls-Royce Bespoke that push the envelope of automotive luxury excellence, Rolls-Royce continues to push the industry forward with its creations. A new luxury innovation from Rolls-Royce has just been announced: Rolls-Royce Scent, an immersive fragrance concept meant to elevate the experience inside a Rolls-Royce even further. With the help of an expert in-house perfumer from Rolls-Royce’s Bespoke Collective, Rolls-Royce Scent will use patented technology to subtly release elegant fragrances throughout the vehicle’s interior. The debut fragrance features notes like Amyris, Cedarwood, Rosewood and Iris, creating a scent that echoes the careful elegance that Rolls-Royce cars feature. Even before the debut of Rolls-Royce Scent, the manufacturing process and craftsmanship of Rolls-Royce has long taken scent into account, considering it when choosing what fine materials to implement in its vehicles. However, this new technology takes that to a higher level, and Rolls-Royce is appropriately debuting Rolls-Royce Scent in an example of its cherished flagship model: the Phantom. After over 30 iterations of the fragrance and the diffusion system were created and painstakingly tested, the new Rolls-Royce Scent system and its debut fragrance are ready to make the ultra-luxury experience of the Rolls-Royce Phantom even better. View All Rolls-Royces For Sale

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