Every year, over 100,000+ automotive fanatics race to Las Vegas, NV to attend one of the largest aftermarket trade shows in the world. As part of a week full of fuel-driven festivities and events, SEMA welcomes everyone from massive manufacturers to small independent shops to showcase what they have to offer the ever-growing community of car lovers. Toyota's is excited to show off its lineup of vehicle concepts designed to inspire off-road adventures.
From rugged 4X4s to stylish lifestyle builds, Toyota’s booth, located in the Central Hall, displays concepts tailored to every kind of enthusiast. Some of its showstoppers include the 4Runner TRD Surf Concept, an homage to Southern California surf culture, and the Classic Adventure Cruiser, outfitted with tons of Toyota performance upgrades. Toyota’s lineup also features the debut of the TRD Forged Billet Upper Control Arm Kit, expanding Toyota's Associated Accessory Products (AAP) portfolio.
Those attending SEMA are also treated to Toyota’s unique “brand interest areas,” designed to tell stories of various outdoor lifestyles, from overlanding to tailgating. The booth displays builds like the RAV-X Concept—a Dakar Rally-inspired crossover for performance off-roaders, and the Ultimate Tailgate Tundra, a game-day haven packed with five 55-inch TV screens and an extensive canopy. Performance takes center stage with the GR86 Rally Legacy Concept, a tribute to Toyota’s rally roots, and the Suprabird Tribute, which honors NASCAR legend Richard Petty. From upgraded 4X4s to imaginative builds, Toyota’s 2024 SEMA lineup redefines the future of adventurous driving. View all Toyotas for sale on duPont REGISTRY by clicking the link below.
Source: Toyota
