With such a pedigree, Singer decided to take their expertise into another market: the watch market. To do this, they created Singer Reimagined, which will be the company creating their watches.

The new Singer Track 1 is an exceptional chronograph that is the first of its kind. Track 1 is the result of a collaboration between Rob Dickinson, founder of Singer, and Marco Borraccino, the designer of the watch with a idea for a new type of chronograph.

Instead of creating a typical chronograph with separate small subdials, he wanted to create one that was easier to read. This is why the Track 1 tells time via two rotating dials on the outside and the chronograph features displayed on the face by three hands mounted in the center. Such a face is unlike any other in the watch market, surely making it a watch that will be sought after for years to come.
According to A Blog to Watch, each of the Track 1 Launch Editions will cost $40,000 and will be limited to just 50 pieces.