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IWC Unveils New Mercedes-AMG PETRONAS F1 Team Watch

By Jordan Aquistapace –  August 27, 2026

IWC Unveils New Mercedes-AMG PETRONAS F1 Team Watch

In Formula One racing, strategy, consistency, and confidence are all key ingredients for success. But it also goes without saying that surrounding yourself with fellow powerhouses and like-minded individuals can only strengthen the recipe for winning. And while wearing a luxury watch may not shed sub-seconds off a lap time, support and access to technology and resources prove just as important for Mercedes-AMG PETRONAS and its ongoing 13-year partnership with the watchmakers at IWC Schaffhausen. Just ahead of the upcoming Singapore Grand Prix, IWC is bringing some excitement to the paddock this weekend with the reveal of its all-new Pilot's Watch Chronograph 41 Mercedes- AMG PETRONAS Formula One Team watch. For its fourth collaboration with Mercedes-AMG PETRONAS, IWC took a slightly different approach to its familiar motorsport-inspired chronograph. Instead of using the team's signature PETRONAS green, the new Pilot’s Watch features a deep purple dial inspired by Singapore’s national flower, the Vanda Miss Joaquim orchid. Green numerals, indices, and luminous hands tie in that familiar team connection, while a matching purple rubber strap keeps it monochromatic. Measuring 41mm, the case is crafted from Grade 5 titanium, which makes plenty of sense for a watch tied so closely to Formula One engineering. Lightweight, strong, and resistant to corrosion and heat, titanium is also used throughout F1 cars and in the Halo safety structure surrounding the driver.Behind the Singapore-inspired design is IWC's in-house 69385 caliber, a mechanical chronograph built around a column-wheel system and designed with durability. Its vertical subdial layout places the stop-minute display at 12 o’clock, while a day-date window at 3 o’clock adds some everyday practicality. The movement delivers a 46-hour power reserve and can be viewed through a sapphire-glass case back, revealing Geneva stripes and circular graining. Like earlier models, the new IWC Pilot’s Watch Chronograph 41 will be worn by team members, engineers, mechanics, and staff, giving the latest collaboration a purpose that goes beyond simply putting a Formula One logo on a watch. It is another example of how IWC and Mercedes-AMG PETRONAS continue to turn their shared focus on engineering, performance, and precision into something enthusiasts and racers can actually wear. Source: IWC Schaffhasuen

Girard-Perregaux and Williams F1 Announce their New Partnership

By Jordan Aquistapace –  August 19, 2026

Girard-Perregaux and Williams F1 Announce their New Partnership

Formula 1 partnerships tend to focus on the obvious stuff, like logos, hospitality, limited-edition watches and plenty of time in the paddock. Swiss watchmaker Girard-Perregaux and Atlassian Williams F1 Team are taking a slightly different route with their new partnership announcement. There’s no need to force a connection between the two, either, as both brands pride themselves on learning how to make complicated things work better every day. Instead of just putting two recognizable names together, the partnership is built around what happens behind the scenes before anyone sees the finished product. That makes the connection between watches and Formula 1 pretty easy to understand. A mechanical watch can look simple at first glance, but getting everything inside the case to work precisely requires countless hours of R&D, improvements, and testing. The same goes for an F1 car. A race weekend might be defined by qualifying positions and lap times, but those results are shaped by thousands of decisions made long before the car rolls onto the grid. Engineers, mechanics, drivers and countless members of the team are constantly analyzing data, making changes and repeating the process. The human side is where this partnership gets more interesting. Girard-Perregaux and Williams recognize that technology is only part of the equation. That idea is especially relevant in mechanical watchmaking, where traditional skills are passed from one generation of watchmakers to the next, and in motorsport, where years of experience can make the difference when something needs to be solved quickly. Girard-Perregaux has a long history in Swiss watchmaking, while Williams brings decades of Formula 1 experience, and both operate in industries where performance depends on consistency and attention to detail. There will be opportunities for watches, paddock appearances, and other activations as part of the collaboration, but the more interesting story may be what happens away from the spotlight. Whether it is a watchmaker refining a movement or a Williams engineer searching for another fraction of a second, the goal is essentially the same: do the work properly, keep learning, and let the finished result speak for itself. Source: Girard-Perregaux

Zannetti Discobolo Race Edition: Italian Craftsmanship in Motion

By Sponsored Article –  August 11, 2026

Zannetti Discobolo Race Edition: Italian Craftsmanship in Motion

Born from a passion for speed, design, and traditional craftsmanship, the Zannetti Discobolo Race Edition transforms the visual language of classic motorsport into an expressive piece of contemporary watchmaking. Its most distinctive feature is the case profile, hand-engraved with a tread pattern inspired by historic Dunlop racing tires. More than a decorative detail, it gives the watch a powerful three-dimensional identity and reveals new textures from every angle.The Discobolo Race Edition is available in different artisanal interpretations. One combines a warm bronze case with an intricate dial created through enamel miniature painting. Another pairs stainless steel with a dial made from corozo, a natural material individually engraved and painted by hand. Because every dial is completed manually, subtle variations make each watch genuinely personal. The engraved Discobolo figure on the caseback connects the collection to classical Roman culture, while the bold radial composition of the dial evokes wheels, movement and mechanical energy.Zannetti is an independent Haute Horlogerie atelier, the only one in Rome and one of the few in Italy. Every creation incorporates genuine handcraftsmanship and is produced exclusively in small limited series or as a unique piece. Learn More GALLERY-EMBEDPhotography by Ty Alexander Photography.

Breitling Launches a Chronograph Tribute to the Aston Martin DB5

By Jordan Aquistapace –  July 20, 2026

Breitling Launches a Chronograph Tribute to the Aston Martin DB5

Making its first on-screen appearance in the James Bond film Goldfinger (1964), the Aston Martin DB5 kicked off what would become a long-lived legacy connecting a historic British marque with one of the film industry’s most popular secret agents. Shortly after, Breitling was tapping into a new, youthful, speed-driven audience with its new Top Time chronograph, which also appeared on Sean Connery's wrist in Thunderball (1965) alongside the Aston Martin DB5. Today, Aston Martin and Breitling are celebrating that iconic connection with the launch of the new Top Time B01 Chronograph 41 Tribute to Aston Martin DB5.The limited-edition tribute collection includes three distinct models: Steel (limited to 1,022 pieces), Steel and Platinum (315 pieces), and 18k Red Gold (250 pieces), with each drawing inspiration from different characteristics of the Aston Martin DB5. While each model features its own case material and dial color, all three share a wooden inner bezel inspired by the DB5's steering wheel and a brown leather strap that resembles the car's interior. The stainless steel version offers the closest connection to the original Top Time (ref.2002), finished with a silver dial as an homage to the DB5’s most recognizable silver exterior finish. Both of its precious metal counterparts source natural black onyx stone for their dials, chosen to match the look of a DB5 dashboard. The engine driving the Top Time B01 Chronograph is Breitling’s flagship, in-house Caliber 01 movement, a COSC-certified chronometer with an impressive 70-hour power reserve. The rotor itself has been engraved with the Aston Martin logo to signify the exclusive collaboration. The all-new Breitling Top Time Chronograph Tribute to Aston Martin DB5 is now available at authorized boutiques worldwide starting at $11,400. Source: Breitling

Buzz Aldrin's Watch Collection Totals $201K at Sotheby's 'Space Exploration' Auction

By Jordan Aquistapace –  July 17, 2026

Buzz Aldrin's Watch Collection Totals $201K at Sotheby's 'Space Exploration' Auction

As the world prepares to celebrate the 57th anniversary of Apollo 11’s moon landing in the coming days, it proved to be the perfect time for Sotheby’s New York to showcase its Space Exploration auction live in its saleroom at 945 Madison Avenue. In addition to collectibles, ranging from signed photos and memorabilia to actual pieces from the spacecraft, the auction also featured a selection of watches from the personal collection of former NASA astronaut, fighter pilot, and aeronautical engineer Buzz Aldrin. Catching attention from watch and space collectors worldwide, the watches of Buzz Aldrin’s personal collection totaled $201,048 in sales.  While the lots featured a diverse lineup, including pieces from Bulova, Citizen, Metal.CH, Peruzzi, and even a watchbox full of souvenir watches, the main highlights stood out as Omega’s flagship model and the first watch to land on the moon, the Speedmaster. The watch with the biggest story takes shape as an Omega Speedmaster Professional, Circa 1990, a watch that resembled Aldrin’s space-worn Speedmaster and was purchased after the original watch went missing.  The next significant watch, and the most expensive sold in the auction, is a commemorative Omega Speedmaster 3861, Circa 2026, finished in 18k moonshine gold with a champagne sunburst and black subdials. The watch also came with a sworn letter of ownership signed and confirmed by Buzz Aldrin’s power of attorney. The letter also reveals that after Aldrin’s successful mission to the moon, his passion for collecting watches continued long after Apollo 11.  While the auction featured remarkable pieces tied to the history of space exploration, it was the Speedmasters that once again stole the spotlight. Backed by Buzz Aldrin's personal connection to both the Apollo program and a lifelong appreciation for watch collecting, these pieces represented far more than just collectible timepieces. For the lucky bidders who took them home, they now own a tangible piece of one of history's greatest achievements. Scroll below to see the full list of watches and what each sold for at Sotheby’s New York Space Exploration auction.  Omega Speedmaster 3861 Sold for $70,400 Omega Speedmaster Professional Sold for $44,800 Omega De Ville Co-Axial  Sold for $12,800 Omega Speedmaster HB-SIA 'Solar Impulse' Sold for $17,920 Omega Seamaster Professional 'GMT' Sold for $14,080 Omega Constellation Day Date 'Owl' Sold for $6,400 Bulova Accutron Eagle Pilot Automatic Sold for $4,096 Citizen Promaster Hyper Aqualand Sold for $2,048 Bulova Accutron Eagle Pilot Automatic Sold for $5,120 Metal.CH Chronograph Sold for $3,584 Peruzzi Chronographe Sold for $2,560 Bulova Accutron Eagle Pilot Chronograph Sold for $4,864 Personal Group of Souvenir Watches Sold for $5,376 Source: Sotheby's New York

Omega x Swatch Unveils the Exclusive MoonSwatch 'Mission to the Moon 1969'

By Jordan Aquistapace –  July 16, 2026

Omega x Swatch Unveils the Exclusive MoonSwatch 'Mission to the Moon 1969'

Since the very first Speedmaster landed on the moon with Neil Armstrong, Omega’s connection to space travel has only grown, proven to be the only watch able to survive NASA’s “torture tests” at the time. And while it's remained a core piece of Omega’s lineup and a must-have piece for watch collectors, the Speedmaster witnessed a mainstream resurgence with the launch of Omega and Swatch’s Moonswatch collaboration. That revival continues as we gear up to celebrate the 57th anniversary of Apollo 11’s successful mission to the moon, debuting an exclusive new Moonswatch ‘Mission to the Moon 1969’. The watch measures 42mm and is crafted from the MoonSwatch's signature Bioceramic, finished in a stealthy black-and-gold colorway. The use of real 18k gold pays homage to Omega’s original gold Speedmaster from 1969, created to commemorate the mission’s historic success. The gold accents extend from the tachymeter scale and pushers to the dial itself, contrasting against gold-beveled and black hour markers and matching hour, minute, and seconds hands. The dial also features period-correct Omega logos and typography.Unlike the mechanical Omega Speedmaster, the MoonSwatch runs on a reliable quartz chronograph movement that keeps things simple and easy to live with. It's lightweight, accurate, and practically maintenance-free, making it the perfect everyday companion. Rounding off the special release is a matching black-and-gold textured nylon strap with an inner gold moon surface lining and Omega x Swatch co-branding. Limited to just 1969 individually numbered pieces worldwide, this exclusive edition is available for purchase only through an approved Electronic Swatch Timepiece Application (ESTA) found on the Swatch website.  Source: Swatch

Jacob & Co. Unveils 1-of-1 Astronomia for a Legendary Car Collector

By Jordan Aquistapace –  July 06, 2026

Jacob & Co. Unveils One-of-One Astronomia for a Legendary Car Collector

Watches have long shared a close connection with the automotive world, with chronographs originally used as tool watches to measure lap times both on the track and in the paddock. Since then, watchmaking has evolved from producing purpose-built instruments to creating wearable works of art, and Jacob & Co. stands at the forefront of that evolution. With an already impressive collection in partnership with Bugatti, Jacob & Co. just revealed a pièce unique Astronomia specially designed in collaboration with renowned car collector and owner of Patton Motors, Marty Patton. With Patton’s deep, established roots in the sports industry and collector car world, the Astronomia proves to be the perfect watch for personalization, having long been a blank canvas for some of Jacob & Co.’s most creative collaborations. The case itself is crafted exclusively in 18k rose gold , with the caseback, lugs, and clasp entirely pavé-set with yellow sapphires. The movement, a space-inspired, rotating tourbillon, takes center stage, but rather than planets from the solar system, Patton’s piece features four miniature, custom cars. The craftsmanship is so detailed that it's easy to identify the cars featured on the watch: a Ferrari LaFerrari, Bugatti W16 Mistral, Ferrari 250 GTO, and Ferrari 246 Dino. The hand-painted blue globe at the center of the dial has been reimagined as a baseball with intricate stitching, a nod to Patton’s association with the sport as the Founder of Cooperstown All-Star Village in New York. From its rotating automotive icons to its baseball-inspired centerpiece, every detail tells a story, proving that for collectors, the most valuable watches are often the ones that tell the story behind them. Source: Jacob & Co.

Richard Mille Reveals The New RM 64-01 Tourbillon 'Colnago'

By Jordan Aquistapace –  June 29, 2026

Richard Mille Reveals The New RM 64-01 Tourbillon 'Colnago'

Richard Mille has always found itself not only at the forefront of the luxury watch world, but also at the center of some of the biggest names in sports, whether in the ocean depths of freediving or inside the cockpit of an F1 race car. Cycling has become another natural fit for the brand over the years, partnering with riders like Tadej Pogačar, Mark Cavendish, and Mathieu van der Poel while continuing to push the similarities between both industries: lightweight engineering, precision, and performance. Now, Richard Mille is taking that relationship a step further with the new RM 64-01 Tourbillon Colnago.Instead of creating a logo-heavy collaboration, Richard Mille and the legendary Italian bicycle builder focused on what both brands do best: engineering. Limited to just 50 pieces, the RM 64-01 Tourbillon Colnago takes inspiration from Colnago's iconic racing bikes, with a skeletonized movement resembling a road bike frame and a design that mirrors a bicycle's drivetrain. Even the titanium bridges borrow the star-shaped tubing that made Colnago's Master frames famous among cyclists in the 1980s.Inside the watch is Richard Mille's manually wound RM64-01 caliber, made of 274 components and offering a 65-hour power reserve. Like the movement, the case is built with weight savings in mind, using White Quartz TPT® alongside a new Azure Blue Quartz TPT® developed specifically for this watch. Gold accents appear throughout the watch as well, marking one of the first times 5N red gold has played such a role on one of Richard Mille's sports watches.The best collaborations usually happen when two brands share the same philosophy, and that's exactly what makes the RM 64-01 Tourbillon Colnago work. Richard Mille didn't just put a bicycle name on the dial, nor did Colnago lend its badge to another limited edition. Instead, both companies focused on what they know best: building lightweight, high-performance machines where everything has a purpose. For collectors of Richard Mille watches, cycling enthusiasts, or anyone who appreciates mechanical beauty, it's one of the most thoughtful watch collaborations this year.

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