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Bulova Honors the Shelby Daytona Coupe With a Limited-Edition Chronograph

By Jordan Aquistapace –  August 18, 2026

Bulova Honors the Shelby Daytona Coupe With a Limited-Edition Chronograph

While the Cobra remains the best-known expression of Carroll Shelby's vision for building world-class sports cars, the Shelby Daytona Coupe represents his relentless pursuit of victory on the racetrack. Created to take on Ferrari in the GT class of the FIA World Sportscar Championship, the Daytona helped Shelby American make motorsport history. More than 60 years later, with only six original examples ever built, the Daytona Coupe remains one of the most coveted collector cars ever produced. Inspired by the 50th Anniversary Aluminum Edition Daytona Coupe, Bulova and Carroll Shelby Licensing have once again partnered to introduce the limited-edition SHELBY® Racer Chronograph.A 40.5mm polished stainless steel case houses a mirror-finished silver dial inspired by the aluminum bodywork of the 50th Anniversary Daytona Coupe, while the chronograph subdials take their styling cues from the car's original gauge cluster. A split-finish stainless steel bracelet subtly references the Coupe's dual racing stripes. For a more vintage feel, Bulova also includes a padded brown leather strap that's easy to swap. Inside, the watch is powered by Bulova's quartz movement. Around back, a commemorative caseback features Bulova and Shelby Daytona Coupe branding under a glass insert, as a reminder of the partnership and the car that inspired it. Each watch comes in a special Shelby presentation box alongside a 1:24-scale silver-plated Shelby Racer model and the additional leather strap. Limited to commemorate an automotive icon, the SHELBY® Racer Chronograph is now available through authorized Bulova retailers for $1,425. For Shelby fans and watch collectors, it's a fitting way to wear a piece of American motorsport history. Shop Now Source: Bulova/Shelby American

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By Jordan Aquistapace –  October 07, 2025

Bulova Marks 150 Years with Limited-Edition Shelby Racing...

Bulova celebrates 150 years with a limited-edition chronograph inspired by the 1967 Shelby GT500. Bulova is celebrating its 150th anniversary by unveiling a new limited-edition Shelby Racing Chronograph that pays tribute to both its racing history and one of America's most iconic muscle cars. Officially licensed and visually inspired by the 1967 Shelby GT500, the watch combines Carroll Shelby's unmistakable design with Bulova's Precisionist movement, offering a watch that highlights 150 years of watchmaking. Limited to 7,500 pieces worldwide, it's now available with a special presentation box that includes a 1:24 scale die-cast model of the GT500. Bulova's connection to motorsports runs deep. As the official timekeeper for NASCAR and IndyCar events during the 1960s and 1970s, the New York-based brand has certainly earned a reputation in the industry. The Shelby Racing Chronograph carries that spirit forward with a 43mm silver-tone stainless steel bullhead case, a black tachymeter ring, and a sapphire crystal dial window for durability. Shelby's signature blue and white colorway appears on the strap and dial accents, while the Cobra logo is proudly displayed at the 3 o'clock register. More than just tech specs, the watch embodies Bulova's heritage. From its early beginnings in Lower Manhattan in 1875 to its modern standing as a New York icon, the brand has continually pushed the boundaries of watchmaking. The limited-edition Shelby Racing Chronograph integrates that tradition with automotive history, honoring Carroll Shelby's vision and the legendary GT500 in a wearable, functional tribute. Shop Now Source: Bulova

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By Jordan Aquistapace –  August 31, 2021

Breitling Unveils The New Top Time Classic Cars Capsule C...

Support the pioneers of the performance automotive industry with Breitling's new chronograph collection. In the watch world, timepieces are appreciated for a magnitude of reasons, whether it’s price, exclusivity, age, movement technology, or precious materials used. One of the best reasons behind selecting the perfect timepiece is a story. Breitling is proud to tell three historic tales with its all-new Top Time Classic Cars Capsule Collection, a series of three uniquely designed watches commemorating America’s most iconic classic muscle cars. The new Breitling collection is inspired by the three icons of American car culture, the Chevrolet Corvette, the Ford Mustang, and the Shelby Cobra. Styled as the original chronographs used by early-era racers like Carroll Shelby, the Breitling Top Time is presented in a 42mm (Ford Mustang/Chevrolet Corvette) and 40mm (Shelby Cobra) design. Each uniquely crafted dial incorporates the colors and liveries that help shape the brands into leaders in the automotive manufacturing and motorsport industries. These disruptive chronographs with a motoring twist stand out for their bold dial colors with orange and yellow or red and blue touches and racing-themed watch straps in calfskin leather. Engraved stainless-steel casebacks showcase each car’s logo in impressive detail, and the chronograph pushers punctuate the dial. All three watches are water-resistant up to 100-meters. The all-new Breitling Top Time Classic Car Capsule Collection is now available through an authorized dealer for $5,550. Media/Information Source: Breitling

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