Bugatti’s 2023 World Partner Meeting in Berlin celebrates global dealer network expansion and future hypercar developments.
Bugatti, a name synonymous with luxury and innovation in the automotive world, recently hosted its 2023 World Partner Meeting in Berlin. This gathering spoke to the enduring legacy and evolving vision of a brand that has become a benchmark in the hypercar industry. The meeting, held at Bugatti’s design and engineering hub, synergistically brought together Bugatti’s diverse and excellent global community.
The event saw the convergence of 36 dealers, including four new partners and six ‘Partners of Excellence’, from across the globe. This assembly underscored the importance Bugatti places on its dealer network, a cornerstone in the brand’s strategy to create extraordinary customer journeys. These dealers, considered brand ambassadors, play a vital role in upholding the brand’s ethos and delivering world-class experiences to customers. Whether guiding a client through the historic Château Saint Jean in Molsheim, showcasing vehicles in state-of-the-art showrooms, or curating unique Bugatti experiences, these partners are integral to maintaining the high standard of customer interaction that Bugatti is known for.
The core of the meeting revolved around the shared passion for Bugatti’s heritage and values, which have been the brand’s foundation for over a century. Bugatti’s commitment to detail and perfection, principles established by founder Ettore Bugatti, remain at the heart of the brand’s philosophy. This ethos is evident in the unparalleled service and performance standards set across its global network, ensuring every aspect of the Bugatti ownership experience, from the initial showroom visit to ongoing car servicing, is exceptional.
Looking to the future, Bugatti has ambitious plans. By 2026, over 1,200 Bugatti hyper sports cars are expected to be on the roads worldwide. This growth necessitates the importance of service and maintenance, areas where Bugatti continues to innovate. The brand emphasizes the evolution of its aftersales network and facilities to ensure every step of owning a Bugatti remains unrivaled.
The highlight of the meeting was the participation of Bugatti Rimac CEO Mate Rimac, Bugatti President Christophe Piochon, and Managing Director Hendrik Malinowski. They reviewed the brand’s achievements in 2023, including the sale of the unique Chiron Profilée, the dynamic 400 Drive experience, and the Bugatti Grand Tours in the USA and Europe. Additionally, they discussed groundbreaking developments like the Bugatti Residences in Dubai and upcoming projects like the W16 Mistral and the Bolide, a track-only hyper sports car.
The addition of new dealers in Baku, Hong Kong, Mexico City, and Osaka further expands Bugatti’s global footprint, reflecting its commitment to meet growing customer interest. These new partners, immersed in Bugatti’s rich heritage during the meeting, are set to become vital touchpoints for customers worldwide.
The 2023 Bugatti Global Partner meeting celebrated collective achievements and a solid step toward a future where innovation, luxury, and unparalleled customer experiences continue to be the hallmarks of the Bugatti brand. As Hendrik Malinowski aptly put it, the meeting was crucial not only for celebrating successes but also for reinforcing the brand’s dedication to exceeding expectations through its global network.
Image Source: Bugatti