For anyone who’s ever dreamed of crafting their multi-million dollar hypercar down to the most intricate details, Bugatti‘s Sur Mesure program is the pinnacle of automotive couture. Based in Molsheim, this unique program is helmed by Jascha Straub, Bugatti’s Lead Designer for Sur Mesure. With an approach centered around deep collaboration between the customer and the design team, this program goes beyond customization; it’s an intimate journey of co-creation.
Jascha has been instrumental in transforming automotive imaginations into rolling pieces of art. Notably, he worked meticulously over two years with an owner to bring the ‘Golden Era’ Chiron Super Sport to life. He navigates a delicate balance of catering to the customer’s wildest dreams while ensuring the design stays true to Bugatti’s heritage and engineering prowess. The result is a vehicle that’s not just unique but also an authentic representation of the Bugatti brand.
Jascha’s journey began in Bugatti’s design department, where he contributed to the exterior design of the Divo and the Centodieci, two modern-day classics. Now, with Sur Mesure, he brings all his design acumen to a one-of-a-kind program that allows Bugatti owners to transcend the traditional boundaries of car customization. Whether it’s sourcing the perfect shade of blue from halfway around the world or sketching through the night for a special commission, his tireless dedication ensures each Sur Mesure project is more than a car, it’s a personal statement. View all the Bugatti hypercars currently for sale on duPont REGISTRY by clicking the link below.