Record-Breaking Bugatti Veyron Leads Broad Arrow's $13.7M Las Vegas Auction

Big sales in Sin City.

Broad Arrow’s inaugural Las Vegas Auction this past weekend, at Wynn Las Vegas provided a clear picture of what buyers are paying attention to today in the collector car world. Held alongside the Concours at Wynn Las Vegas, the auction event showcased a mix of classic and modern cars, bringing together buyers and enthusiasts for a carefully curated, single-day sale. By the end of it all, 82% of lots had sold, and the auction totaled $13.7 million in sales. Eli Rodriguez kept the pace steady, moving through the catalog efficiently while giving each lot its moment to shine on stage for all to see. The room had the deliberate, attentive, and competitive energy you’d expect from serious collectors going head-to-head for some of the most desirable cars on the market.

Three people stand and talk on a grassy lawn surrounded by classic BMW cars at the Broad Arrow Las Vegas Auction, with a striped-awning building and palm trees in the background.

A classic black Porsche coupe is displayed on a grassy lawn with other vintage cars at the Broad Arrow Las Vegas Auction, set in front of a hotel or resort building on a sunny day.

The top lot was a 2010 Bugatti Veyron EB 16.4 Coupe, low mileage and freshly serviced, which sold for $2,205,000. That number set a record for a standard Veyron at auction, but what stood out more was the quiet respect for the car’s legacy as a pioneer and timeless icon in the hypercar world. In addition, a 1962 Mercedes-Benz 300 SL Roadster went for $1.83 million, and a 1965 Aston Martin DB5 Vantage closed at $1.116 million, proving that classic cars remain strong contenders even alongside the latest and greatest supercars.

Four luxury sports cars, including two red Ferraris and a stunning Bugatti Veyron, are displayed on a well-kept lawn with hotels and palm trees in the background at the Broad Arrow Las Vegas Auction on a sunny day.

A white and red vintage convertible is displayed indoors on a tiled floor, with two other classic cars lined up behind it in a corridor with arches and hanging lights at the Broad Arrow Las Vegas Auction.

Top Ten Sales

2010 Bugatti Veyron EB 16.4 Coupe – $2,205,000
1962 Mercedes-Benz 300 SL Roadster – $1,831,000
1965 Aston Martin DB5 Vantage – $1,116,000
2009 Mercedes-Benz SLR McLaren Roadster 722 S – $885,000
2017 Ferrari F12berlinetta 70th Anniversary Edition “The Ingrid” – $665,000
2006 Mercedes-Benz SLR McLaren Coupe by MSO – $610,000
2022 Ferrari SF90 Spider – $502,750
1963 Maserati 3500 GTI Vignale Spyder Prototype – $500,000
1967 Ferrari 330 GTC – $450,500
2023 Ferrari 296 GTS Assetto Fiorano – $412,000

For a first event, Broad Arrow seemed to hit the right notes with solid sales, engaged bidders, and benchmark prices that reflect where the market stands as a whole. With momentum from this debut, Broad Arrow is turning its attention to the 2026 global calendar, where there’s likely more events and a few more records waiting to be set.

All Broad Arrow Inventory