JLR makes another big investment in electrification.
Recently, Jaguar Land Rover has been on a transformative journey of electrification. Jaguar retired the F-Type as its final combustion-powered sports car. Range Rover has opened the waitlist for a new model that will surely be a historic milestone for the legendary nameplate: the first-ever Range Rover Electric. Another important move has been made by the manufacturer in its electrification transition: an investment of over $670 million towards creating an EV factory in Merseyside, England.
The factory is 61 years old, located in Halewood and built in 1963, originally to manufacture the Ford Anglia. Over $330 million has already been invested in the factory, and over a million hours of construction has taken place over the last 12 months. Expanding nearly 350,000 square feet will allow JLR to manufacture medium-sized electric luxury SUVs using the new EMA platform, standing for Electric Modular Architecture.
New EV build lines, 750 autonomous robots, ADAS calibration rigs, and more mean that on the other side of this large investment and ambitious project, the factory will be the EV factory “of the future.” Part of the Reimagine strategy that JLR has recently set into motion, the ultimate goal of this investment, as well as the others Jaguar Land Rover has made recently, is to electrify its brands by 2030 and become carbon neutral across its supply chain and operations by 2039. With a big investment and lots of construction underway, the next chapter of Jaguar Land Rover’s history is nigh.
