If you follow duPont REGISTRY closely, you should be aware that Lamborghini is celebrating the 10th anniversary of Polo Storico in 2025, and we’ve covered this milestone extensively throughout the year. From the celebration at I.C.E. St. Moritz to our “Day in the Life of a Polo Storico Technician,” we’ve documented how Lamborghini is honoring its heritage.
To sample the passion of Polo Storico, we also had the chance to get behind the wheel of a classic Diablo and a 400GT in our exclusive drive feature through the picturesque Emilia-Romagna region of Italy, and dedicated an exclusive piece in our August print edition (No. 483 ). Now, Lamborghini is adding a new dimension to the anniversary celebrations with a series of short films.
For those unaware, Polo Storico was established back in 2015 as the Italian marque’s official heritage arm. From the onset, the mission was clear: safeguard the archives, oversee restorations, and certify authenticity of classic Lamborghiniss, and in just a decade, Polo Storico has handled some of the most significant cars in Lamborghini’s history.
Restorations have ranged from early Miuras that once competed in period racing, to ultra-rare Countach variants, and even the 1971 Countach LP 500 prototype that was faithfully rebuilt from the ground up for the 2021 Concorso d’Eleganza Villa d’Este.
Coming back to the films, they highlight the four pillars of Polo Storico: the Historical Archive, the Committee of Experts, Restoration, and Certification of Authenticity. Each short dives into how Lamborghini approaches heritage. The archive is a working resource that provides original build sheets, exact paint codes, and material samples; all critical for restoring a Miura or Countach to the condition it left Sant’Agata decades ago.
Now, if you’re an owner or a collector, this level of detail matters because a car with Polo Storico certification can command 15 to 20 percent more at auction, compared to a similar car without documentation. That difference in value alone proves that authenticity and provenance are often just as important as the mileage.
The films also show how restorations happen in practice, where craftsmen still predominantly employ traditional hand techniques, while relying on digital tools allow them to expedite and replicate parts and components that are no longer in production.
Think about a gearbox casing for something like a Jarama, Urraco, or Espada, which might be extremely difficult to source today. Polo Storico can recreate it to exact factory specs. Lamborghini claims that this combination of old-world skill and modern technology ensures that every restored car feels, sounds, and drives as intended.
After showing up at Villa d’Este, the celebration tour that began at Pebble Beach moved to Lamborghini Day events in the UK and Japan, and will finish at Auto e Moto d’Epoca in Bologna this October. As for these films, they show that Lamborghini takes its heritage as seriously as its future, and if you own or dream of owning a classic Lambo, would you trust anyone but Polo Storico to bring any old-school Raging Bull back to life?
Images: Automobili Lamborghini
