The numbers are in, and Lotus is on an incredible path of growth.
The transformation of Lotus as a manufacturer is in full swing, with the introduction of the all-electric Evija hypercar spurring a renaissance in the brand’s history, going from manufacturing cult-classic lightweight, agile sports cars to sitting at the cutting edge of performance luxury EV technology. Since then, its all-electric Eletre SUV and Emeya grand tourer have continued on their path of electrification, and the Emira, its final combustion engine vehicle, is a testament to Lotus’s pedigree and greatness.
Financially, the positive results of Lotus’s transformation are being proven in a big way, especially with the unaudited results for the first quarter of 2024. With its total revenue coming to $173 million for the quarter, the revenue represents a massive 811 percent increase year-over-year, and that’s just the beginning of Lotus’s amazing growth during the first quarter of this year.
The first quarter saw the official launch of the new Lotus Chapman Bespoke service, allowing clients to customize their cars to make unique and personal statements and 2,194 vehicles were delivered in the quarter. Deliveries for the Emeya have begun in China, where deliveries saw year-over-year growth of over 100 percent. In the UK and US, deliveries of the Emira have also begun. As the year continues, Lotus’s new identity in the automotive world will continue to blossom, and what comes of it in the future will surely be exciting.
