Lucid’s lastest collaboration stars two Knicks heroes.
Lucid Motors is steadily carving out its niche as a luxury electric vehicle manufacturer, boasting groundbreaking performance, range, engineering, technology, and design principles with its lineup, with not only consists of the Air, but also of the new Gravity, the manufacturer’s first SUV that was officially launched for the 2026 model year. With the launch of the new Lucid Gravity, Lucid has brought acclaimed actor Timothee Chalamet into the mix, and a new collaboration with basketball players Jalen Brunson and Josh Hart adds to Lucid’s growing canon of celebrity endorsements.
Both playing for the New York Knicks, Brunson became an NBA All-Star in 2024 and holds records for his three-point shooting, while Hart holds the Knicks franchise record for the most triple doubles in a single season. Both also played college basketball for Villanova before entering the NBA. Surrounding the Knicks home opener against the Cleveland Cavaliers, taking place on October 22, the new campaign featuring Brunson and Hart is set to debut with out-of-home advertisements and social media content.
According to Lucid Motors, the campaign is underscored by a common thread shared between the two athletes and the manufacturer: performance, precision, and excellence, both on the court and on the road, and it also cements Lucid’s presence in sports culture, alongside other Lucid initiatives that are currently aligning the brand with the worlds of fashion, film, and music. With a lineup of EVs that are pushing the envelope, Lucid Motors is a perfect partner for two of the most noteworthy athletes on the New York Knicks.
Image Source: Lucid Motors
