Bowers & Wilkins and McLaren are taking things up a notch, expanding their partnership beyond supercars and into the fast-paced world of Formula 1. Already the go-to audio brand for McLaren’s road cars since 2015, Bowers & Wilkins is now the Official Audio Partner of the McLaren Formula 1 Team. With McLaren fresh off a 2024 Constructors’ Championship win, the timing couldn’t be better for Bowers & Wilkins to bring its audio expertise to the F1 team’s world of speed and strategy.
McLaren and Bowers & Wilkins have already teamed up to create high-end audio systems for cars like the newly revealed McLaren W1, where sound technology seamlessly blends into lightweight materials like InnoKnit fabric and carbon fiber. New co-designed audio products are already in the works, following the success of previous projects like the Px8 McLaren Edition headphones and Zeppelin McLaren Edition speaker.
Beyond product development, Bowers & Wilkins will be a key part of McLaren F1’s season behind the scenes, providing top-quality audio gear for team travel, downtime, and race-day prep. As F1 continues to grow globally, this partnership is all about bringing high-end sound to racing fans and the team itself. Whether it’s on the track or off, McLaren and Bowers & Wilkins are proving that performance is also about how you hear it. Shop all Bowers & Wilkins luxury audio products by clicking the link below.
Source: Bowers & Wilkins
