AMG and sacai launch a capsule collection, fusing luxury auto and fashion, inspired by the Mercedes-Benz 300 SEL 6.8 AMG
Mercedes-AMG and sacai have unveiled an exclusive capsule collection that masterfully blends the wolds of high-performance sports cars and luxury streetwear fashion. This collaboration marks the first time the Japanese fashion label sacai has partnered with a renowned automobile brand, offering a range of ready-to-wear staples and accessories. The collection is available for a limited time at AMG Speed City in Las Vegas and online exclusively on Nordstrom.com. Drawing inspiration from the Mercedes-Benz 300 SEL 6.8 AMG, famously known as the Red Pig, the collection reflects the car’s remarkable story of triumph against the odds. In 1971, this Mercedes-Benz S-Class defied expectations at the 24 Hours of Spa, finishing second despite being an underdog.
The collaboration’s essence is a seamless blend of AMG’s dynamism and sacai’s unique fashion interpretation. The collection features dynamic badges across various items like tops, t-shirts, tote bags, and a jumpsuit, reimagining the Red Pig’s motifs through sacai’s distinctive design lens. Each piece is crafted with intention and meaning, resonating with both brands’ commitment to innovation, disruption, and uniqueness. The collection is complemented by a bespoke wrap for the all-new Mercedes-AMG GT, designed by sacai. This creative reimagination of the Red Pig’s design is displayed at AMG Speed City, showcasing a mirrored-chrome skin with embossed original badges and shapes on the GT’s surface. Shop the all-new Mercedes-AMG x sacai capsule collection by clicking the links below.