At the IAA Mobility 2023 event from September 5 to 10, Mercedes-Benz is set to redefine the future of mobility and auto innovation. Leading the charge is the world premiere of the Concept CLA Class, a hyper-efficient electric vehicle that promises groundbreaking aesthetics and an impressive range of more than 466 miles. Built on the all-new Mercedes-Benz Modular Architecture (MMA), the Concept CLA Class showcases the brand’s commitment to long-range electric mobility.
Derived from the VISION EQXX program, the new electric powertrain is a showstopper, offering remarkable energy consumption figures of around 12 5.2 mi/kWh. In Munich, the brand also rolls out its global marketing campaign “Defining Class since 1886,” featuring everything from a 60-second brand film to billboards across German cities.
The Mercedes-Benz Pavilion at the Munich Residence is an eye-catching hub featuring the latest range of electric and electrified vehicles, including the new EQA, EQB, and EQV, as well as the show-stopping EQE, EQS, and EQS SUV. From luxury SUVs to performance saloons, the Pavilion offers a comprehensive view into the brand’s electric future. Visitors can also enjoy electric vehicle test drives and live music performances, adding a layer of cultural experience to the event. In short, Mercedes-Benz at IAA Mobility 2023 is a masterclass in automotive innovation. View all Mercedes-Benz models currently for sale on duPont REGISTRY by clicking the link below.