Mercedes-Benz evolves its pinnacle luxury personalization.
Mercedes-Benz is one of the most prominent and long-standing names in the automotive world, especially when it comes to luxury vehicles. However, its top-of-the-line luxury vehicles like the S-Class, boast the “Made in Sindelfingen” distinction. However, the MANUFAKTUR department of Mercedes-Benz also calls Sindelfingen home. It’s the individualization and personalization program through which Mercedes-Benz customers to gain access to an expanded palette of colors and luxurious interior finishes and details.
Now, customers in Sindelfingen are able to get an even better MANUFAKTUR experience than ever before, with the new MANUFAKTUR Studio opening on December 5. The Studio gives customers a dedicated area to configure dream cars with the highest degree of customization and personalization. The innovative design of the studio allows for up to 20 vehicles to be individualized each day, regardless of the model series.
The PixelPaint feature of the studio revolutionizes multicolor paint jobs with its precision level, allowing customers to create vehicles according to their ideas that are limited by less technical constraints than before. Available for a wide range of Top-End models like the S-Class, Mercedes-AMG vehicles, and Mercedes-Maybach models, the new Mercedes-Benz MANUFAKTUR Studio unlocks new possibilities for individualized, bespoke automotive luxury excellence.
Image Source: Mercedes-Benz
