Mercedes Honors Lewis Hamilton In An Emotional Farewell Campaign

Mercedes-AMG Petronas F1 Team celebrates Lewis Hamilton.

Standing alongside iconic F1 racers like Niki Lauda, Aryton Senna, and Michael Schumacher, Sir Lewis Hamilton has built a legacy around success both on and off the track. And while his journey into Formula 1 began behind the wheel of McLaren, his extraordinary career in the sport has been spent with Mercedes-AMG Petronas F1. After 26 years and countless milestones, the Mercedes-AMG Petronas F1 Team is saying farewell to Lewis Hamilton, closing a historic chapter in Formula 1.

With 84 wins, six World Drivers’ Championships, and a continous impact on the sport, Lewis’ legacy is truly exceptional. This weekend in Abu Dhabi, Mercedes is launching a heartfelt campaign, “Every Dream Needs a Team,” showcasing Hamilton from a young hopeful to a legend who has inspired countless racers. Featuring a documentary directed by Grammy-winner Melina Matsoukas, the film includes iconic moments from Hamilton’s career with stories of young racers he has influenced.

A group of people in a racing garage smiles and interacts around a Mercedes racing car, with the text "every dream needs a team." It's like watching a farewell documentary come to life, capturing the spirit of teamwork that Lewis Hamilton embodies.

In addition to the film release, outdoor campaigns will light up global landmarks, from Times Square to Kuala Lumpur, with iconic images of Lewis and Mercedes. Hamilton’s car this weekend will display the names of 150 dedicated fans, representing the millions who have supported his journey. A heartfelt voice message from team principal Toto Wolff cements the authenticity of their friendship, delivered as a modern-day farewell note.

As Lewis prepares to write a new chapter with Ferrari, Mercedes expresses deep gratitude for a partnership that redefined F1 history. For now, the team’s focus is celebrating a legend and thanking him for an unforgettable era.