Long before the hillclimb action and record-breaking runs kicked off at the 2025 Goodwood Festival of Speed on Thursday morning, the build-up for the weekend’s Bonhams Cars auction was already making headlines across the estate at Chichester. On Friday, July 11, the prestigious auction house held its annual Goodwood sale, and true to form, a spectacular array of automobiles crossed the auction block.
The auction house managed to achieve an impressive 80 percent sell‑through rate at the 2025 Goodwood Festival of Speed sale, covering Lots 101 to 158. The auction brought in around £10.2 million ($13.75 million) in total sales, making it the highest‑value U.K. motoring auction so far this year, and the catalog featured a curated selection of motorsport icons, luxury cars that exude class, and modern hypercars.
Leading the sale was Lot 153, a 2023 Mercedes-AMG ONE Coupé, which achieved a staggering £2,456,600 ($3.31 million). With only around 100 miles on the clock, this one-owner hypercar came equipped with the rare AMG-ONE Motorsport Styling Package, a Formula 1-derived plug-in hybrid V6, and full service history as recent as June 2024. One of just 275 examples built worldwide, it was the kind of car you don’t just buy, but chase.
Second place belonged to Lot 110, a 2007 Bugatti Veyron 16.4 Coupé, which sold for £1,527,000 ($1.22 million). With only 478 miles from new, a canceled Swiss registration, and an elegant Mocca Brown over White Coffee paint combo, this one-owner example stood out even in a room filled with automotive royalty.
But the auction’s biggest shock came from Lot 123, the bright orange 1992 Mazda FD RX-7 Veilside Fortune Coupé, which stunned the crowd with a final price of £911,000 ($1.18 million). Famously featured in The Fast and the Furious: Tokyo Drift, driven by Sung-Ho Kang (Han), this was one of only two surviving hero cars, and was never used in any drift sequences on set and stored in pristine condition since 2008 by its UK-based owner.
Other highlights included: Lot 132, a 1957 Mercedes-Benz 300 SL Roadster, which sold for £866,200 ($1.16 million), Lot 154, a 2022 Mercedes-AMG GT Black Series Project One Edition, which brought in £437,000 ($589,409) and Lot 134, a 1963 Aston Martin DB4 Series V Vantage, that hit £345,000 ($465,323).
Bidding also ran hot for a 1992 Jaguar XJ220, Lot 137, £310,000 ($418,116), a 1928 Bentley 4½ Litre Tourer with Coachworks by Vanden Plas, Lot 131, £304,000 ($410,024), and a 2018 Rolls-Royce Phantom Drophead Coupé, Lot 118, £190,900 ($257,479). Rounding out the top ten was Lot 126, a 1970 Aston Martin DB6 Mk2 Fuel Injection Saloon, which sold for £178,250 ($240,417).
From pre-war craftsmanship to cutting-edge performance and more, Bonhams once again showcased an excellent array of cars and automobilia, and its Goodwood auction remains one of the most anticipated collector car events on the motoring calendar. Check out the complete 2025 Festival of Speed auction results here and our extended coverage of the 2025 Good Festival of Speed here.
10. 1970 Aston Martin DB6 MK2 Fuel Injection Sports Saloon
£178,250 (~$240,417)
9. 2018 Rolls-Royce Phantom Drophead Coupé
£190,900 (~$257,479)
8. 1928 Bentley 4 1/2 Litre Tourer: Coachwork by Vanden Plas
£304,000 (~$410,024)
7. 1992 Jaguar XJ220 Coupe
£310,000 (~$418,116)
6. 1963 Aston Martin DB4 ‘Series V’ Vantage Sports Saloon
£345,000 (~$465,323)
5. 2022 Mercedes-AMG GT Black Series Project One Edition
£437,000 (~$589,409)
4. 1957 Mercedes-Benz 300 SL Roadster
£866,200 (~$1,168,299)
3. 1992 Mazda FD RX-7 Veilside Fortune Coupe
£911,000 (~$1,228,723)
2. 2007 Bugatti Veyron Coupe 16.4
£1,527,000 (~$2,059,561)
1. 2023 Mercedes-AMG One Coupe
£2,456,000 (~$3,312,562)
Source: Bonhams Cars
