The new Cadillac Formula 1 Team has revealed its official team logo in a cinematic teaser video unveiled during a star-studded event at the 2025 Miami Grand Prix. Set to join the FIA Formula 1 World Championship grid in 2026, the team took center stage at Queen in South Beach, Miami, hosting a high-profile launch that matched the luxury and ambition of the brand.
The exclusive event, hosted by actor and former NFL star Terry Crews, brought out motorsport royalty, including Mario Andretti and ex-Ferrari F1 winner Eddie Irvine. A key highlight of the evening was the first glimpse of the team’s bold branding, a visual representation of Cadillac’s entrance into the pinnacle of global motorsport.
General Motors, through its iconic Cadillac luxury brand, is stepping into Formula 1 with a 350-strong team to compete against elite names like Ferrari, Mercedes-AMG, McLaren, and Red Bull Racing. The entry is backed by a partnership with TWG Motorsports, led by Dan Towriss and born out of the Andretti Global organization, which competes in the IndyCar Series and Formula E World Championship.
The team’s branding draws from Cadillac’s rich heritage and American identity, bringing a fresh voice to Formula 1’s traditionally European landscape.
“Cadillac is honored to share the F1 stage with the best luxury brands from around the world,” said GM President Mark Reuss. “It’s a brand whose legacy on and off the track is filled with innovation, technological precision, and timeless beauty. Our journey has been long, but from the very beginning, it has been about ambition… audacity… and now acceleration.”
Cadillac Formula 1 Team CEO Dan Towriss also addressed the journey to Formula 1: “It’s been a long journey, and when we said we were going to build a Formula 1 team, we were told it would be ‘too hard, too ambitious and take too long to do it,’ but every ‘no’ sharpened our focus… Every time we ran into an obstacle, we just found a new way, a new path to get around it.”
As the 11th team on the 2026 Formula 1 grid, speculation has intensified around Cadillac’s driver lineup. American IndyCar star Colton Herta remains a strong candidate, while a huge crowd assembled outside the Miami event and echoed chants of “Get Checo!” in support of Sergio ‘Checo’ Perez, following his exit from Red Bull Racing at the end of last season.
Cadillac has appointed experienced F1 figure Graeme Lowdon as team principal and will begin racing with Ferrari power units until 2029, when GM Performance Powertrains will take over as a full FIA-approved F1 power unit supplier.
With the reveal of its branding, Cadillac has set the tone for what promises to be a groundbreaking chapter in luxury performance and American motorsport ambition.
Source: Cadillac, X
