Genesis has taken a step closer to joining the global motorsport stage after a dramatic reveal of its all-new GMR-001 Hypercar – a sculpted, high-performance prototype that will spearhead the brand’s push into endurance racing. Unveiled at Genesis House New York, ahead of the 2025 New York International Auto Show, the GMR-001 marks the beginning of a bold new chapter for the Korean marque, setting its sights on a 2026 debut at the fabled 24 Hours of Le Mans.
The Hypercar is the centerpiece of Genesis Magma Racing, the new competition arm of the luxury automaker. Built around the brand’s “Athletic Elegance” design philosophy, the GMR-001 seamlessly merges artistic form with functional performance. The carbon-bodied machine wears Genesis’ signature Two-Line lighting and a vivid livery gradient that flows from searing Magma orange to deep red – an homage to Korean heritage and the visual expression of speed and heat.
Designed at Genesis Design Europe, and engineered in partnership with endurance racing specialists ORECA Motorsport to the LMDh rules set, the hybrid-powered GMR-001 blends aerodynamic precision with thermal efficiency. A parabolic side profile, flat underbody, and sculpted inlets are all hallmarks of race-bred design. While technical specs remain under wraps, the car’s ambitions are clear: to compete with the world’s best on motorsport’s most prestigious stage.
The car will race in the FIA World Endurance Championship (WEC) next year, and America’s IMSA SportsCar Championship (IMSA) in 2027.
“The GMR-001 Hypercar, like every race car, is a sculpture designed by the constraints of efficiency and performance – combined with the design DNA of Genesis – the brand with the Two Lines” said Luc Donckerwolke, Chief Creative Officer of Genesis. “The livery is an orchestration of the tension and balance of the distinctly Korean character of the brand with gradients from Magma orange to dark red emphasizing the high temperature of the powertrain. And the color gradients from light to dark of the Magma writing in Hangeul is an optical doppler effect that expresses the glorious sound of the V8 Twin Turbo engine in motion.”
Backed by Hyundai Motorsport, Genesis Magma Racing has already tasted success. Its LMP2 debut in the 2025 European Le Mans Series yielded a win at the 4 Hours of Barcelona. The team’s elite driver lineup includes endurance icons André Lotterer and Pipo Derani, further cementing its serious intent.
Genesis will showcase the GMR-001 Hypercar at the 2025 New York International Auto Show, where fans can witness the fusion of high design and high velocity firsthand. For Genesis, this isn’t just about racing – it’s a dynamic testbed for the future of its Magma performance sub-brand, with innovations destined to trickle down to its road cars.
Source: Genesis
