Aria becomes PCNA’s first vice president of Strategy and Digital Business.
Porsche stands out as a leader in the luxury automotive landscape, expertly blending its successful heritage with a forward-thinking approach. It’s not only about the timeless allure of the 911 or the revolutionary spirit of the Taycan, but it’s also about the passionate team behind the scenes that keep the creative engines running. This dedicated group of Porsche aficionados brings their best every day, driven by a collective purpose to innovate while honoring the brand’s storied past. Their shared enthusiasm for elevating Porsche to new heights ensures the brand remains at the forefront, offering a lineup that exemplifies the blend of tradition and forward momentum. Today, Porsche is pleased to name Zabih Aria as Vice President of Strategy and Digital Business of Atlanta-based Porsche Cars North America, Inc. (PCNA), joining the executive leadership team in January.
Aria kicked off his journey with Porsche back in 2010, diving into both new and pre-owned car sales operations. Over the years, he’s navigated through a variety of positions, notably as a Market Development Manager where he played a pivotal role in shaping future strategies, and as Manager of Mobility Services, spearheading the debut of Porsche Drive, the brand’s vehicle subscription and rental service. His latest achievement includes his role as Director of Strategy and Digital Business, where he continues to influence Porsche’s strategic direction and digital initiatives. “I am incredibly humbled and honored to take on this new role,” said Aria. “As Porsche continues to grow in the digital space, I am committed to empowering my team to strive for excellence and improve the customer experience.” As Zabih Aria begins his next chapter at Porsche North America, we look forward to seeing his name attached to more innovative new projects in the future. View all Porsche sports cars currently for sale on duPont REGISTRY by clicking the link below.
Source: Porsche Cars North America
