Leading the way is how Stuttgart stays ahead of competitors, but the 911 is not always the answer. In order to reach new customers and keep them for life, Porsche is celebrating the one-millionth Cayenne and counting. Watching their cousins at Volkswagen and Audi become leaders in the luxury marketplace, the Porsche top-brass needed something to expand their lineup. Hammered by the exchange rates between the U.S. and Germany, they only sold 14,362 cars in the ’93 model year.
Daring to be different, “Project Colorado” was the idea for a 5-seat, 4WD without any compromises. The concept was revealed in 1998 to rave reviews, and production began in 2001. Cited by industry experts and our dealers as the car that saved the brand, the Cayenne has spawned a coupe, hybrid, and a forthcoming electric model. Early examples with six-speed manual transmissions are found in the world’s most demanding environments and the latest Turbo S E-Hybrid offers 670 horsepower at all wheels. Click the button to find out why the Cayenne is your next SUV and stay with us for all your Porsche news.