What’s in a name? For this new Porsche color, a lot.
Porsche’s Paint To Sample program has been one of the most celebrated aspects of the well-loved brand for enthusiasts all over the world, with the configuration options for their dream Porsche exponentially expanding to include an immense library of historical Porsche colors, from tried-and-true classic shades to wild hues that captured hearts over the years. However, a new addition to the Porsche Paint To Sample lexicon marks a first for Porsche, and it’s the creation of Essmanngreen, a shade named after Michael Essmann, a long-time Porsche client who has painted his cars in that shade, the signature color of his family business.
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Technically, Essmanngreen has been a color painted on Porsches for decades, because the concept of Porsche’s Paint to Sample program has been around for a long time, albeit under a different name. When, in the 1990s, Essmangreen was first ordered on a Porsche, it was through the brand’s Custom Color program. Paint to Sample, and Custom Color before it, allowed Porsche customers to not only access Porsche’s ever-growing library of colors, but also create a new color through the use of a sample that the customer provides. Essmann did this, and for the painting of his 992 Porsche 911 GT3 Touring, a new color recipe was developed and named after its client. This marks the first time a custom color has been added to the Porsche Paint To Sample library for the 911, Taycan, and 718 models, and it’s the perfect way to celebrate an important and storied Porsche client.