Porsche and TAG Heuer join forces to unveil an exclusive ‘Sonderwunsch’ project based on the 718 Cayman GT4 RS.
In a creative collaboration between Porsche Latin America and TAG Heuer, two special edition Porsche 718 Cayman GT4 RS examples were showcased at this year’s Rennsport Reunion 7 at the Weathertech Raceway Laguna Seca. The two track-focused GT4s are part of the “TAG Heuer x Porsche – Legends of Panamericana” Sonderwunsch project, a tribute to both the historic Carrera Panamericana race and TAG Heuer’s Carrera Chronograph. Celebrating 70 and 60-year anniversaries of key moments in motorsport racing history, the partnership strengthens the long-term relationship between Porsche and TAG Heuer.
The special edition Porsches feature design elements paying homage to the 550 Coupé raced in the 1953 Carrera Panamericana. From the Sonderwunsch workshop in Stuttgart-Zuffenhausen, with input from Style Porsche, Porsche Latin America, and TAG Heuer, these configurations sport racing numbers 152 and 154. The numbers commemorate the 550 Coupé’s original designs and are displayed proudly on the cars’ Le Mans Silver Metallic paintwork, a special shade developed in collaboration between Porsche France, the Automobile Club de l’Ouest (ACO), and Porsche AG. The color honors the 100-year anniversary of the 24 Hours of Le Mans and the 1951 356 SL Coupé, which was the first winner of the race.
Interior styling is equally impressive. Guards Red leather seats contrast with the black dashboard, featuring tri-colored stitching in green, white, and red (the colors of the Mexican flag). A TAG Heuer stopwatch module was exclusively designed for this project, gracing the center console. Brand ambassador Patrick Dempsey will pilot one of these special editions in the upcoming stages of the Carrera Panamericana, marking a significant milestone in Porsche and TAG Heuer’s journey.
The Sonderwunsch project is a continuation of Porsche’s Co-Creation strategy, giving life to its Sonderwunsch program from the late 1970s that allows for the creation of customer-requested one-off cars. The second of the two cars, bearing racing number 152, will be auctioned in early 2024 for a charitable cause. With this extraordinary partnership and showcase, Porsche and TAG Heuer honor racing history while contributing to the sport’s evolving future. View all Porsche 718 Cayman GT4 RS examples currently for sale on duPont REGISTRY by clicking the link below.