PUMA Motorsports prides itself on carefully curating collaborative collections with top automotive manufacturers such as Ferrari, BMW, Mercedes-AMG Petronas, and Red Bull Racing. These collections feature footwear, apparel, and accessories inspired by sleek and stylish design elements. The PUMA Motorsports brand targets motorsport enthusiasts and fashion-forward fans looking to support their favorite teams with high-quality, performance-driven products. PUMA is proud to announce its new title as the official licensing partner and exclusive trackside retailer for Formula 1.
Along with the rights to produce Formula 1 branded products, PUMA will also be providing Formula 1 track staff with new styles throughout the season. The partnership proved to be the perfect pairing as PUMA has had a long and successful involvement in motorsports, developing fireproof suits, shoes, and other high-performance racing gear for F1 drivers since the mid-80s. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting in 2024. PUMA will set up to 65 mobile stores at more than 20 races in 19 different countries. Support your favorite team and shop all the automotive-inspired PUMA Motorsport collections by clicking the link below.