Since its 2018 introduction, the Rolls-Royce Cullinan has become the carmaker’s best-selling product. Aside from widening the brand’s appeal to a broader audience, the Cullinan shifted how owners use their Rolls-Royce. Thanks in part to its versatility and added practicality, nearly every one of the brand’s SUVs is driven by its owners, with less than ten percent opting to use a chauffeur. Rolls-Royce cites the average age of its buyers, down from 56 in 2010 to 43 today, as another significant factor. As such, when it came time to develop its successor, the 2025 Rolls-Royce Cullinan Series II, the marque focused on updating its tech and performance and addressing customer feedback and demands.
Alongside the shifting age of its buyers, the carmaker notes that where they live has also changed, mainly in preferring urban environments. As such, the Series II counts on more angular styling for its front fascia, with vertical daytime running lights built to emulate skyscrapers. As seen in the SUV photographed above, these sit above new air intakes that angle inward, finished in contrasting gloss black. The 2025 Rolls-Royce Cullinan debuts an illuminated Pantheon grille, incorporating the flat “horizon line” introduced in the Phantom Series II.
Along its sides, the Series II’s updates are less apparent. The main updates are new, more prominent side skirts and an added line that runs parallel to its taillights and then curves towards its rear floating RR badge center caps. This styling element continues the angular theme introduced in the front fascia and pairs with a new rear diffuser, which houses two larger exhaust tips. The 2025 Rolls-Royce Cullinan gains the ability to option 23-inch wheels with a partly or fully polished finish and a seven-spoke design.
Step inside, and the Rolls-Royce Cullinan Series II gains a flat glass panel adorning its dashboard. Sitting just behind it is the carmaker’s Spirit system, which includes a digital instrument cluster as seen on the Spectre along a central infotainment screen, a new clock panel complete with a miniaturized Spirit of Exstacy, and an illuminated fascia panel. Customers can commission unique art pieces in this panel, such as the illuminated cityscape in the SUV photographed above.
The addition of digitized gauges further expands this SUV’s customization options. Like the Phantom Series II and the Spectre that preceded it, this latest Cullinan aims to give owners even greater flexibility when individualizing their Rolls-Royce. In keeping with this pursuit, the carmaker introduces Duality Twill, a rayon fabric made from bamboo fibers that brings a twill texture to this SUV’s interior. Vehicles optioned with this cabin can incorporate up to 2.2 million stitches and 11 miles of thread. Its production alone takes 20 hours to complete.
The Rolls-Royce Cullinan Series II introduces Placed Perforation, an option that allows owners to create intricate designs by varying the perforation of this SUV’s seats. Each pattern comprises up to 107,000 perforations ranging from 0.8 to 1.2 millimeters in size, all completed by a single craftsman.
As we’ve seen previously in the Phantom Series II, this SUV’s updates focus mainly on its exterior aesthetic, interior options, and endless customization options. Regarding the oily bits, the updated Cullinan retains its 6.75-liter twin-turbocharged V12 engine without significant revisions. As such, expect the Series II to develop 563 hp and 627 lb-ft of torque and send that power to the road via the marque’s spectacular air suspension system to an adjustable all-wheel drive system.
Expect the 2025 Rolls-Royce Cullinan Series II to reach U.S. shores later this year alongside the edgier Black Badge model that debuts alongside it.
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