Recognized as two of the most prominent celebrity watch enthusiasts, world-renowned musicians John Mayer and Ed Sheeran pride themselves on assembling collections that feature some of the most desirable luxury timepieces in existence. And where all the Rolex, Audemars Piguet, and Patek Philippe models bring the big bucks, the Casio G-SHOCK is what brings the two expert guitarists the most happiness. Hodinkee has joined forces with Ed Sheeran and watchmaking giant G-SHOCK to launch a highly anticipated wristwatch. Titled the G-SHOCK Ref. 6900 – Subtract By Ed Sheeran, this limited edition timepiece carries the artistic flair and distinct style of Sheeran’s latest album, “Subtract.” It serves as a follow-up to Hodinkee’s previous three collaborations with John Mayer, which were instant sell-outs upon release.
The project was curated by John Mayer and opens the door for artists to collaborate on unique watch designs that embody their creative values. Hodinkee and G-SHOCK plan to unveil three new artist collaborations throughout the remainder of 2023, beginning with Ed Sheeran’s Subtract. For months, fans and watch enthusiasts speculated about Sheeran’s mysterious yellow G-SHOCK worn during his U.S. tour. The G-SHOCK Ref. 6900 – Subtract By Ed Sheeran offers a resin case and strap in striking yellow, complemented by an abstract facial sketch of Ed and a subtraction sign at the 12 o’clock position. The dial incorporates colors like muted reds, oranges, greens, and blues, while solid black text adds contrast. The iconic G-SHOCK “Triple Graph” display gets a yellow surround, blending with the case.
As a finishing touch, the strap features black watercolor splatters from Subtract’s artwork, and the caseback bears the Ed Sheeran and Hodinkee logos. Set to drop on October 18 at 11:00 am ET for $185, the watch comes in G-SHOCK’s octagonal tin with custom packaging that mirrors the album’s aesthetics. So if you’re a fan of Ed Sheeran’s music, or an avid watch collector, or both, this timepiece is a must-have for your collection.
Source: Hodinkee
