Alfa Romeo

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

Alfa Romeo Reports Growth In Several Markets During H1 2026

By Tyler Rampersaud – July 17, 2026

Alfa Romeo Reports Growth In H1 2026

Alfa Romeo is known for its stylish and spirited lineup of Italian cars, and this year, the mix has proven successful in several countries, where the manufacturer has reported growth in the first half of 2026. While it’s not sold in the United States, the new Alfa Romeo Junior is proving to be a major contributor to the brand’s global success, alongside the brand’s expansion into new markets and ramped-up activations. Countries where Alfa Romeo experienced growth in the first half of 2026 included the United Kingdom, which grew 24 percent in sales, Japan, which grew an impressive 95 percent, and Mexico, which grew by 90 percent. For the brand, Italy, France, and Germany are still the main markets. The Alfa Romeo Junior, sold in 45 countries, has quickly become the best-selling Alfa Romeo. Available as a BEV and as a hybrid, its BEV mix of 16 percent proves Alfa Romeo’s ability to sell electric vehicles while maintaining its sporty, Italian, driver-focused brand identity. Along with the Junior, the Stelvio, Giulia, and Tonale also contribute significantly to the brand’s recent success. The Giulia and Stelvio are due to remain on sale until 2027, including the high-performance Quadrifoglio variants. <- Gallery -> The ultra-exclusive Alfa Romeo Giulia Quadrifoglio Luna Rossa, with only ten units made, sold out in record time, while Alfa Romeo’s other ultra-exclusive model, the new 33 Stradale supercar, is in the midst of deliveries. Throughout the first half of this year, Alfa Romeo participated in several events and activities, including the BOTTEGAFUORISERIE debut in Paris, the Milan Cortina 2026 Olympics, this year’s Mille Miglia, and more. With global expansion and a successful lineup, Alfa Romeo started 2026 strong. View All Alfa Romeo For Sale Image Source: Alfa Romeo

By Tyler Rampersaud – July 14, 2026

Alfa Romeo Teases A New SUV

Alfa Romeo is one of the most historic names in the automotive world, and its legacy was one that helped forge the Italian automotive industry that is celebrated by enthusiasts today. Today, Alfa Romeo’s lineup builds on a legacy of racing icons and cherished road cars from decades past with impressive technology, gorgeous design, and spirited driving character. A new Alfa Romeo model, a compact SUV, is on the horizon, and a teaser image has just been released, showcasing the rear quarter of the upcoming model. The model will be based on Stellantis’ STLA Medium Platform and is said to feature a multi-energy range of powertrains when it launches. Previously announced during the Stellantis Investor Day 2026 on May 21, the new “C-SUV” is part of the Fastlane 2030 plan the company has set out for the near future. The teaser image was unveiled at the National Automotive Industry Roundtable, which was organized by the Italian Ministry of Enterprises and Made in Italy (MIMIT), and the chief operating officer of Stellantis Enlarged Europe, Emanuele Cappellano, unveiled the teaser. The new Alfa Romeo model would join a lineup that currently consists of the Giulia and Stelvio, a sedan and SUV pair that combines style, luxury, and performance, as well as the compact Tonale SUV, and the Junior, which isn’t sold in the United States market. In addition to those, Alfa Romeo has also created the 33 Stradale, a new, ultra-exclusive supercar that references a performance icon from the ‘60s. Only 33 examples of the 33 Stradale are set to be produced, each combining bespoke design with impressive performance, exclusivity, and cherished legacy. With its new upcoming SUV set for a 2027 unveiling, Alfa Romeo is on the cusp of opening a new chapter in its long history. View All Alfa Romeo For Sale Image Source: Alfa Romeo

Alfa Romeo Brings The Giulia Quadrifoglio Luna Rossa To The Balocco Proving Ground

By Tyler Rampersaud – May 20, 2026

Alfa Romeo Giulia Quadrifoglio Luna Rossa Takes On Balocco

The Alfa Romeo Giulia has been the brand’s luxurious, stylish sports sedan for just over a decade, but recently, the introduction of the Giulia Quadrifoglio Luna Rossa has given the model an ultra-exclusive, high-performance twist. The first product to emerge from Alfa Romeo’s partnership with Luna Rossa, the Giulia Quadrifoglio Luna Rossa is limited to 10 units worldwide and is the most extreme Quadrifoglio Alfa Romeo yet. Its 2.9-liter twin-turbo V6 engine boasts an impressive 520 horsepower, and with aggressive aerodynamics and a unique design, the Giulia Quadrifoglio Luna Rossa not only has a distinctive look but also track-ready potential. To prove that, Alfa Romeo has just completed testing of the sold-out 1-of-10 Giulia Quadrifoglio Luna Rossa at its Balocco Proving Grounds. Since 1962, the manufacturer has developed, perfected, and trialed its high-performance models at the iconic racing venue. Part of the BOTTEGAFUORISERIE lineup, the new Alfa Romeo Giulia Quadrifoglio Luna Rossa features a unique body kit and the extensive use of carbon fiber, and the track testing validated the car’s ability to deliver impressive amounts of downforce (140 kg at 186 mph), while still remaining highly aerodynamically efficient. Compared to the standard version of the car, the Luna Rossa generates up to five times more downforce. <- Gallery -> Combining ultra-exclusive production numbers with bespoke design and luxurious, considered materials, the new Alfa Romeo Giulia Quadrifoglio Luna Rossa is a collector-grade masterpiece of Italian automotive craftsmanship. However, it’s also a track-ready high-performance weapon with its 520 horsepower, and a body kit that further enhances its on-track performance, and its time at the Balocco proving grounds confirms that. View All Alfa Romeo Giulia Quadrifoglio For Sale Image Source: Stellantis

Alfa Romeo Celebrates Two International 33 Stradale Deliveries

By Tyler Rampersaud – May 14, 2026

Alfa Romeo Celebrates Two 33 Stradale Deliveries

The Alfa Romeo 33 Stradale is a tribute to a retro supercar legend, one of the greatest creations in Alfa Romeo’s long and storied history as one of the most important Italian automotive manufacturers. With only 33 examples set to be made, the new 33 Stradale combines striking design with impressive performance and rich legacy. Two examples of the 33 Stradale were recently delivered, nearly simultaneously. One was in Austin, Texas, and the other was delivered to the Alfa Romeo Museum in Arese, Italy. The example in Austin, Texas, was delivered to collector Glynn Bloomquist, whose automotive enthusiasm comes from growing up around muscle cars, American racing, IndyCar, and more. Other Alfa Romeo cars in his collection include a 1958 Giulietta Spider Veloce owned formerly by Bobby Rahal, and a Giulia Quadrifoglio 100th Anniversary edition. Bloomquist’s 33 Stradale is finished in Rosso Villa d’Este with a horizontal white band on the front, referencing the ‘60s Tipo 33 race car, along with special leather upholstery for the interior. Inspired by lived-in furniture, it features rich color and embossing. Bloomquist says the car is set to take on roads and tracks in Texas with its performance-oriented power. <- Gallery -> Meanwhile, the first 33 Stradale delivery to take place at Arese, Italy’s Alfa Romeo Museum, also took place. It’s finished in a bespoke color to highlight the BOTTEGAFUORISERIE program, combining aspects of different shades of red used throughout Alfa Romeo’s history. The car is set to remain on display in the museum until June 2, and both the example in Italy and the car in Texas showcase two interpretations of Alfa Romeo’s flagship supercar excellence that are different in their configuration but similar in their celebration of automotive history. View All Alfa Romeo For Sale Image Source: Stellantis

Alfa Romeo Celebrates The 60th Anniversary Of the “Duetto” Spider

By Tyler Rampersaud – April 22, 2026

Alfa Romeo Spider “Duetto” Celebrates 60 Years

The 1966 Geneva Motor Show saw the introduction of the Alfa Romeo 1600 Spider, which would go on to be known as the “Duetto,” and it would end up being produced for 28 years until 1994, with four series and a total of 124,000 units sold by the end of its iconic production run. 60 years have passed since the Duetto was brought to the scene, and its status as a global automotive icon of charm, fun driving, and Italian excellence has refused to fade. The Alfa Romeo Museum in Arese, Italy, recently held a gathering that celebrated the 60th anniversary of the Duetto, and the hundreds of fans in attendance helped cement the car’s icon status. It stands as the longest-lived and most popular Alfa Romeo ever, and the event saw each of the four generations of the car uniquely highlighted in a new “Spider is Alfa Romeo” exhibition at the museum, which will highlight the first generation from April to June, the second from July to August, the third in September and October, and the final restyling will be highlighted until December. In the ‘60s, Pininfarina was given the task of styling a successor to the Giulietta Spider, a model that was particularly popular in the States thanks to its evocation of a “different way of life.” The result was the “Duetto,” a lightweight, rear-wheel drive, fun-to-drive masterpiece. Part of its launch included being cruised on the Rafaello ship from Genoa to New York with a stop in Cannes for the film festival. It instantly became a major success and a pop culture icon, and today, it’s a collector prize that is a major part of the Alfa Romeo Classiche program. The program provides Certificates of Origin, Certificates of Authenticity, and Restoration services for classic Alfa Romeo models like the Spider “Duetto.” As an iconic triumph in Alfa Romeo’s rich history, 2026 marks the 60th anniversary of the iconic and ever-charming Spider. View All Alfa Romeo For Sale <- Gallery -> Image Source: Stellantis

By Tyler Rampersaud – April 21, 2026

Alfa Romeo Launches New Driving Academy

Alfa Romeo is one of the oldest and most cherished names in the automotive industry, and it’s certainly one of the most formative and important manufacturers in the story of Italian automotive excellence. With a reputation that has lasted over a century for creating beautiful and spirited cars, as well as being involved in the racing world, Alfa Romeo has been a partner of Scuderia de Adamich since 1991. Now, that partnership of 35 years is being continued with the new Alfa Romeo Driving Academy, which features four distinct programs and calls the Varano de' Melegari track home. The track has long been the home of Scuderia de Adamich, and its location is part of Alfa Romeo’s broader initiative to highlight Italy’s “Motor Valley” region and its unequivocal concentration of automotive excellence. The program uses the entire Alfa Romeo lineup, including the Giulia sedan, the Stelvio SUV, the Tonale SUV, and the compact Junior that isn’t sold in the United States. Four levels of driving experience are catered to, with Safe Driving, Advanced Driving, Sporty Driving, and an Advanced Driving level above Sporty Driving. The courses also showcase the breadth of Alfa Romeo’s approach to sporty driving, including all-electric powertrains, turbocharged engines, diesel engines, and hybrids. Through the courses, drivers, with the help of professional driving instructors, will get a chance to understand Alfa Romeo cars at a deeper level, feeling the dynamics, grip, and acceleration for themselves. As Alfa Romeo continues to affirm its Motor Valley presence alongside the BOTTEGAFUORISERIE project, the new Alfa Romeo Driving Academy powered by Scuderia de Adamich is yet another showcase of Alfa Romeo’s historic automotive excellence and performance-oriented spirit. View All Alfa Romeo For Sale <- Gallery -> Image Source: Stellantis

Alfa Romeo Grew Over 20% Globally In 2025

By Tyler Rampersaud – March 03, 2026

Alfa Romeo Reports Global Growth In 2025

Alfa Romeo has been one of the longest-standing names in the automotive industry, and with a reputation for making cars that are beautiful, spirited, and luxurious, its legacy is part of what shaped the landscape of Italian manufacturers that enthusiasts revere today. Today icons like the Giulia and Stelvio anchor Alfa Romeo’s offering of vehicles, while the ultra-exclusive and ultra-rare 33 Stradale serves as a halo supercar offered to a select few, and the Tonale serves as a unique compact SUV. Globally, the Junior is also part of Alfa Romeo’s lineup, a small crossover with both electric and mild-hybrid powertrains. The past year has been a successful one for Alfa Romeo, as the brand is happy to report that 2025 saw sales increase by 20 percent globally compared to 2024, with over 73,000 units sold worldwide. That growth is most significantly represented by Europe, where sales increased by 31.1 percent, including growth of over 80 percent in the UK, and an increased market share in the brand’s home country of Italy. Regarding global growth, the Junior is the leader for Alfa Romeo, with over 60,000 orders placed since its launch, with the Tonale coming in second place. Meanwhile, the Giulia and the Stelvio are confirmed to stay in Alfa Romeo’s lineup until 2027, with an 11-percent Quadrifoglio mix in 2025, the highest since launch. The 33 Stradale, representing Alfa Romeo’s ultimate exclusive supercar in the modern era, is on track with its delivery schedule as five examples are on the road since the model launched at the end of 2024. With success in 2025, Alfa Romeo looks towards 2026 as a year to continue building its legacy as one of the defining and foundational names in Italian automotive excellence. View All Alfa Romeo For Sale Image Source: Alfa Romeo

New 1-of-10 Alfa Romeo Giulia Quadrifoglio Luna Rossa Is "Most Extreme Quadrifoglio Ever"

By Tyler Rampersaud – January 09, 2026

Alfa Romeo Reveals "Most Extreme Quadrifoglio Ever"

The Alfa Romeo Giulia Quadrifoglio is the current iteration of a cherished legacy for Alfa Romeo, with the legendary four-leaf clover symbol first appearing over 60 years ago to represent Alfa Romeo’s involvement in the worlds of performance and motorsport. Today, the Giulia Quadrifoglio boasts a 2.9-liter twin-turbo V6 with immense levels of power, along with stunning design and luxurious features, but a new, ultra-exclusive variant of the Giulia Quadrifoglio, the new Giulia Quadrifoglio Luna Rossa, takes the cherished performance nameplate to the most extreme level yet. Showcased at the 2026 Brussels Motor Show, Alfa Romeo brought forth the new Giulia Quadrifoglio Luna Rossa as the latest creation from BOTTEGAFUORISERIE, and its the result of a newly minted partnership between Alfa Romeo and Luna Rossa, the iconic Italian sailing team. With a new carbon fiber kit, the Luna Rossa is the most aerodynamically efficient Quadrifoglio ever, with its rear wing generating up to five times more downforce than the standard car, and inspiration for its design being drawn from the Luna Rossa AC75. 520 horsepower is on tap in the new Giulia Quadrifoglio Luna Rossa, and its iridescent paint color is inspired by the Luna Rossa AC75 boat that took part in the 37th America's Cup in Barcelona in 2024. A Luna Rossa livery is also on the sides of the car, with red-painted 19-inch wheels, and various uses of visible carbon fiber throughout. The interior of the Luna Rossa features Sparco seats and touches inspired by the sailing team, including a dashboard fascia that uses the same material as is seen in the boat’s sails. Alfa Romeo became a partner of the Luna Rossa team in 2025, sponsoring the team officially as it prepares to compete in the 38th America's Cup, the world’s most prestigious sailing competition. It will be held in Italy for the first time, taking place in the gorgeous bay of Naples. Honoring the iconic new partnership, the new Alfa Romeo Giulia Quadrifoglio Luna Rossa will only see ten examples made globally, showcasing the highest echelon of Italian performance excellence by land and by sea. View All Alfa Romeo For Sale Image Source: Stellantis

Two red Alfa Romeo vehicles, an SUV and a sedan, are parked inside a modern building with metallic perforated walls and large windows.

By Tyler Rampersaud – December 01, 2025

Alfa Romeo Unveils New 1-of-63 Giulia & Stelvio Quadrifog...

Alfa Romeo unveils new performance-focused rarities. The Quadrifoglio name and its four-leaf clover symbol is an iconic representation of performance and motorsport heritage when it comes to Alfa Romeo. Bearing that name are the Alfa Romeo Stelvio Quadrifoglio and the Alfa Romeo Giulia Quadrifoglio, an Italian luxury performance SUV and sedan pair that boast the power and performance of a 2.9-liter with an immense 520 horsepower. Along with that, sporty design elements throughout make the Quadrifoglio cars from Alfa Romeo exciting to drive and to look at. The legacy of Quadrifoglio dates back over a century, to 1923, when it was first emblazoned on an Alfa Romeo race car. It was first showcased on a production car over 60 years ago, in 1963, on the Giulia Ti Super. That car spurred the creation of a rich legacy of stunning Italian sports cars, which has culminated in models like the Giulia and Stelvio Quadrifoglio. To celebrate this legacy, Alfa Romeo has introduced the new Giulia Quadrifoglio Collezione and Stelvio Quadrifoglio Collezione, an ultra-exclusive limited-edition run of both models featuring added exclusivity and special touches that highlight their thrilling performance potential. The limited editions will only be available with 63 units globally, and their exclusive Rosso Collezione color pays homage to the legendary 33 Stradale, another legend in the tapestry of Alfa Romeo performance. Inside, leather and Alcantara upholstery is accented with special "1 di 63 Collezione" embroidery, with racing-ready Sparco seats equipped with carbon fiber shells. Meanwhile, the driving experience is even further enhanced with an Akrapovič exhaust, with carbon fiber accents throughout, and carbon ceramic brakes. An ode to a century of performance, the new Alfa Romeo Giulia and Stelvio Quadrifoglio Collezione is an ultra-exclusive piece of Italian automotive history. View All Alfa Romeo For Sale Image Source: Alfa Romeo

By Charles Bradley – November 04, 2025

Alfa Romeo, Maserati Launch BOTTEGAFUORISERIE: A New Era ...

Italy’s legendary Motor Valley just became even more extraordinary: Alfa Romeo and Maserati – two OEM icons of design, performance, and passion – have united under a new creative banner called BOTTEGAFUORISERIE, a bespoke collaborative hub between these two Italian high-end Stellantis brands to produce personalized vehicles for its customers. Stretching from Modena to Turin and Arese, BOTTEGAFUORISERIE brings together the timeless legacies and forward-looking visions of Alfa Romeo and Maserati. Under the leadership of Cristiano Fiorio, reporting directly to Santo Ficili, Alfa Romeo CEO and Maserati COO, this new venture will serve as the heart of Italy’s expanded Motor Valley, merging innovation, artistry, and heritage into one immersive experience. At its core, BOTTEGAFUORISERIE is a celebration of luxury craftsmanship, a place where every surface, seam, and curve embodies Italian ingenuity. More than a design center, it’s a philosophy – where passion, technology, and artisanal mastery combine to create truly one-of-a-kind automobiles. “This launch is more than the creation of a new initiative – it is the symbol of a new era for Alfa Romeo and Maserati,” said Santo Ficili, Alfa Romeo CEO and Maserati COO. “It represents our unwavering belief in the power of Italian creativity, engineering, and craftsmanship. “I am proud to entrust this mission to Cristiano Fiorio; his exceptional work on projects like the Alfa Romeo 33 Stradale and our motorsport programmes has demonstrated not only technical mastery but also a deep emotional connection to the soul of our brands. This is the first milestone in a broader transformation that will define the future of both Alfa Romeo and Maserati.” A Hub for Bespoke Italian Mastery BOTTEGAFUORISERIE is structured around four pillars: BOTTEGA, FUORISERIE, Corse, and La Storia – each representing a distinct but interconnected world of luxury craftsmanship. BOTTEGA is where ideas become reality, a workshop for “few-off” custom builds like the Alfa Romeo 33 Stradale and the Maserati MCXtrema, both examples of extreme engineering and artistry. Each project is hand-built in Italy by elite designers, technicians, and artisans. Every creation is unique, crafted in close synergy with the client, and represents the sartorial heart of Italian automotive design. FUORISERIE, meanwhile, elevates personalization to an art form. The advanced customization program allows owners to transform their vehicles into personal statements of identity and taste. Dedicated design teams guide each customer through color, material, and design innovations – offering an unmatched level of creative freedom that turns every Alfa Romeo and Maserati into a bespoke expression of individuality. Preserving Heritage Through “La Storia” BOTTEGAFUORISERIE also embraces history as a living art. Through La Storia, both brands’ heritage divisions will restore and certify vintage cars, curate museum collections, and preserve archives. Visitors can explore this legacy at the Alfa Romeo Museum in Arese and the Umberto Panini Maserati Collection in Modena, both central to the initiative’s experiential approach. Every restoration is handled with the precision of haute horlogerie, combining modern technology with old-world craftsmanship. As the brands note, each project becomes “a dialogue between eras,” where the spirit of the original model is preserved while its expressive power is reimagined for the modern age. From Track to Road: Corse The final pillar, Corse, channels Alfa Romeo and Maserati’s racing DNA into innovation. Drawing on motorsport expertise and Italian engineering excellence, BOTTEGAFUORISERIE’s performance center will develop next-generation technologies in aerodynamics, chassis design, and powertrains. Maserati’s recent victories – including its GT2 European Series championship title in the AM Class – stand as proof that performance remains at the heart of every creation. “We are extremely proud to announce this extraordinary joining of forces between two iconic brands,” said Jean-Philippe Imparato, Maserati CEO. “BOTTEGAFUORISERIE represents the meeting point between vision and reality. This is where dreams will be shaped into reality, where the extraordinary becomes tangible. “Guided by creativity and discipline, each project is the result of rigorous research and unwavering dedication. By combining the finest in Italian design, engineering, and culture, BOTTEGAFUORISERIE embodies a unique approach to shaping the future – one we deeply believe in.” Performance as an Act of Culture Under the patronage of the Altagamma Foundation, BOTTEGAFUORISERIE aligns Italy’s most exclusive creative disciplines under one roof – from coachbuilding to couture-level personalization. “Being entrusted with the leadership of BOTTEGAFUORISERIE is both a profound honor and a thrilling challenge,” said Cristiano Fiorio, BOTTEGAFUORISERIE General Manager. “This is somewhere where past, present, and future converge – where we celebrate our heritage while daring to imagine what’s next. I will draw on the incredible experiences gained through special projects and motorsport to guide this new journey. “With a team of passionate, talented individuals, we will craft vehicles that are not only technically exceptional but emotionally unforgettable. Our mission is clear: to honor the legacy of Alfa Romeo and Maserati, and to write the next chapter in their history with boldness, beauty, and authenticity. Performance is an act of culture. Creating beauty is a form of art.” A New Benchmark for Italian Luxury BOTTEGAFUORISERIE represents more than a collaboration – it is a manifesto for modern Italian luxury, merging history with innovation and design with emotion. For collectors, enthusiasts, and connoisseurs, it signals a new chapter in the evolution of two of the most storied marques in automotive history – and a renewed commitment to craftsmanship as a living art form. View All Supercars and Exotic Cars For Sale Images: Stellantis

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