Skip to content
 
Aston Martin Names Andreas Bareis as President and CEO of The Americas

Aston Martin Names Andreas Bareis as President and CEO of The Americas

With decades of international automotive leadership and a deep understanding of Aston Martin’s global operations, Bareis will lead the marque’s largest sales region.

- Advertisement -

Aston Martin is strengthening its presence in one of the world’s most important luxury automotive markets with the appointment of Andreas Bareis as President and CEO of Aston Martin The Americas, effective July 1, 2026.

Bareis brings extensive international automotive experience and a proven record of leadership within the ultra-luxury sports car industry. His appointment comes as Aston Martin continues to expand its global portfolio of high-performance vehicles and deepen its connection with collectors and enthusiasts across the Americas.

In his new role, Bareis will lead Aston Martin’s commercial operations throughout the region, focusing on strengthening the dealer network, enhancing the customer experience, and supporting the continued growth of the British luxury marque.

A New Leader for AM’s Largest Sales Region

The Americas has traditionally represented Aston Martin’s largest region by sales volume, making it a critical market for the company’s future ambitions. Bareis joined Aston Martin in 2022 after holding senior leadership positions with Mercedes-Benz, Lotus and McLaren Automotive. During his tenure as Regional President, Europe, the region achieved more than 30% growth in wholesales in 2023.

In 2025, Bareis was promoted to Global Commercial Director during a significant period of product introductions and first customer deliveries, including the groundbreaking Valhalla hybrid supercar.

Reporting to Chief Commercial Officer Andrea Baldi, Bareis will now oversee Aston Martin’s commercial strategy throughout the Americas, working to further strengthen relationships with customers, collectors and the company’s dealer network.

Continuing Aston Martin’s Luxury Customer Focus

Aston Martin’s latest leadership appointment reflects the company’s continued focus on delivering an exceptional ownership experience for its global community of collectors and sports car enthusiasts.

Aston Martin CEO Adrian Hallmark highlighted Bareis’ contributions to the company and his understanding of the brand’s worldwide commercial operations.

“I am delighted to announce the appointment of Andreas Bareis as President and CEO for Aston Martin The Americas,” he said. “Andreas has made a strong and positive contribution since joining the company, demonstrating clear leadership, energy and a deep understanding of our global commercial operations.

“The Americas continues to be a key region for Aston Martin’s future success, and Andreas’ experience and proven capability will be instrumental as we continue to strengthen our presence and deliver our growth ambitions in this important market.”

Building the Future for Aston in the Americas

For Bareis, the new position represents an opportunity to further develop Aston Martin’s relationship with one of the world’s most passionate luxury automotive communities.

“I am honored to take on this important role at Aston Martin The Americas at such an exciting time for the brand,” said Bareis. “The community of luxury and sports car collectors and owners in The Americas are incredibly valuable to Aston Martin and we are now offering them the strongest portfolio of new cars ever created by this great British brand.”

Bareis will focus on working with Aston Martin’s customers, teams and dealer network throughout the region as the company continues its growth trajectory.

“I look forward to meeting more of our customers here and working with the team and dealer network in The Americas to build on the momentum in this key region.”

With a portfolio that represents the latest evolution of Aston Martin performance, craftsmanship and British luxury, Bareis’ appointment marks the next chapter in the brand’s ongoing commitment to its collectors and customers across the Americas.

View All Aston Martins for Sale


Images: Aston Martin

Charles Bradley

Live Auctions