For parents who live and breathe cars, Aston Martin’s new stroller collab brings supercar style to everyday family drives.
Car-loving parents, here’s something you probably didn’t see coming. Aston Martin just teamed up with British stroller brand egg® to debut a collection designed for the next generation of enthusiasts. It’s a clever crossover between the world of supercar design and the daily reality of school runs and coffee stop pit lanes. The partnership pairs Aston Martin’s eye for detail with egg’s reputation for safe, reliable stroller engineering, giving families a way to bring a little automotive essence to those everyday walks and playground runs.
The new Aston Martin egg3 collection includes strollers, carrycots, and accessories, and the details are where it really radiates for gearheads. The quilting comes straight from the DBX707, the honeycomb wheels mirror styles from the Valour, and even the central hubs pull inspiration from Aston’s rotary dials. The lineup offers three colorways: a bold green with subtle racing lime accents, or two grey herringbone looks that lean on Aston’s vintage interiors and carbon fiber roots. One even gets Bitter Chocolate leather and Magneto Bronze trims, because why not make snack breaks feel a little more like a grand tour?
The collection will debut at the Kind + Jugend Trade Fair in Cologne this September and officially lands in Q4 2025, with pre-orders opening through select retailers and online at eggstroller.com. For parents who spend as much time talking about Nürburgring lap times as they do nap times, this is a way to merge both worlds without compromise.
Source: Aston Martin
