McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

Aston Martin News

Aston Martin news from duPont REGISTRY News, updated daily with model reveals, first drives, auction results and current market values. Our coverage runs across the Vantage, the DB12 and the DBX707, alongside landmark engineering projects such as the Valkyrie and Valhalla. We also follow the earlier cars that established the marque's name for British craftsmanship. Reporting comes from first-drive access and from the auction floors where these cars change hands. One thing separates this from other luxury sports car news. Many of the Aston Martins covered here are listed for sale on duPont REGISTRY, so the story and the asking price appear together. For Aston Martin news today, and the performance car news around it, start below.

By Tyler Rampersaud – June 25, 2024

Aston Martin Unveils New 1-of-38 Valiant With A V12 And M...

Aston Martin’s V12 returns… valiantly. It’s no secret that the V12 is a dying breed in the automotive world. The performance, sound, and driving character it contributes to some of the world’s greatest cars is dwindling, but Aston Martin is one of the few manufacturers that still remain committed to preserving and celebrating the V12 and its wonders as a powertrain. With special editions like the DBS 770 Ultimate and V12 Vantage seeming to send the V12 off, Aston Martin recently revealed a new V12 engine, redesigned with an incredible 824 horsepower and 738 lb/ft of torque, teasing a new era of ultra-exclusive V12-powered machines. However, Aston Martin has revealed a different, strictly limited V12 creation based on a personal commission from Fernando Alonso, Aston Martin’s Formula 1 racing driver. Called the Valiant, the new V12 Aston Martin is limited to just 38 examples. The 5.2-liter engine in the Valiant makes 735 horsepower, which is sent through a six-speed manual transmission, making it a purist’s V12 driver’s car. Created by Q, Aston Martin’s bespoke division, the Valiant is not just rare, but each example will be created with incredible personalization and exquisitely crafted details. However, the Valiant is a formidable high-performance vehicle with more than just immense V12 power and a manual transmission to boast. The Valiant features a bespoke chassis specification with Multimatic ASV dampers and recalibrated electronics for on-track excellence, along with carbon fiber bodywork, a racing-focused interior, a 3D-printed rear subframe, lightweight 21-inch magnesium wheels, and a design that features cutting-edge aerodynamics, and a modern reimagination of the ‘Muncher’ Le Mans race car. The interior is an ode to Aston Martin’s long history in the performance car world and also an ode to purists’ driver’s cars, with a cutaway in the transmission tunnel showing the gear linkage connecting the shifter to the six-speed transaxle, a built-in half-cage, Recaro Podium seats with upholstery in either Alcantara or semi-aniline leather, and more. Deliveries are set to commence in the fourth quarter of 2024, with the public debut of the car to take place at this year’s Goodwood Festival of Speed. Taking on the historic Hillclimb as part of the event, the new Aston Martin Valiant with a manual transmission and V12 engine is poised to be a beautiful celebration of the manufacturer’s rich 110-year history. View All Aston Martins For Sale Image Source: Aston Martin

By Jordan Aquistapace – June 04, 2024

Discover The Astera: Aston Martin's Ultimate Beachfront L...

Dar Global, the London-based international luxury real estate developer, has announced the launch of The Astera, Interiors by Aston Martin. The new beachfront residential development brings Aston Martin's renowned interior design to the scenic Al Marjan Islands in Ras Al Khaimah, UAE. With a Gross Development Value of $255 million, the architectural project marks the first time Aston Martin's design team has applied their skills to real estate development in the Middle East. Located near the upcoming Wynn Resort, The Astera promises to deliver an ultra-luxury lifestyle experience. The development will feature the signature design elements and craftsmanship that Aston Martin is known for when crafting supercar cabins. Expected to be completed by December 2028, the waterfront property aims to become a landmark on the Arabian Sea. The Astera, Interiors by Aston Martin, will offer a variety of living spaces, including one, two, and three-bedroom apartments and three-bedroom villas. Each residence will display British design, featuring bespoke styles, premium materials, and detailed craftsmanship. The goal is to create one of the world's most desirable beachfront residences, complete with a private beach for residents. Residents of The Astera will enjoy a relaxing environment on Al Marjan Island, offering a blend of privacy and convenience. The residence also includes world-class amenities like access to a private beach, an infinity pool with ocean views, a scenic walking track, and relaxation spaces. Additional features include an indoor cinema, a fitness center, a children's play area, a spa, a yoga lawn, and an event hall. Unveiled today in Dubai, The Astera, Interiors by Aston Martin and Dar Global now welcome inquiries. View All Aston Martins For Sale Source: Aston Martin

By Jordan Aquistapace – May 10, 2024

Dealer Spotlight: 10 Must-See Aston Martins For Sale at A...

From new Aston Martins to pre-loved exotics, Aston Martin Summit has it all! Aston Martin Summit is a proud member of the nationwide network of AutoNation dealerships. As America's Most Admired Automotive Retailer, AutoNation has over 300 dealership locations representing 33 manufacturer brands with stores in over 18 states. Since 1996, AutoNation has sold and serviced over 13,000,000 new and pre-owned vehicles. Since being part of America's massive dealer network, Aston Martin Summit gives you more ways to find the right car for you. Shop an impressive selection of new Aston Martin models and used exotics, from brand-new DB12s to track-ready Porsches. Chances are, they have the exact vehicle you want. So if you're in the market for a new Aston Martin or another exotic to upgrade to weekend drives, check out the cars featured in this special, as well as all Aston Martin Summit inventory, by clicking the links below. View All Aston Martin Summit Inventory 2024 Aston Martin DBX 707 View Price And Listing 2024 Aston Martin DB12 View Price And Listing 2022 Aston Martin DBS Superleggera View Price And Listing 2023 Aston Martin DBX 707 View Price And Listing 2024 Aston Martin DB12 View Price And Listing 2023 Aston Martin DBX 707 View Price And Listing 2021 Aston Martin DBS Superleggera View Price And Listing 2023 Aston Martin DBX View Price And Listing 2024 Aston Martin DB12 Volante View Price And Listing 2024 Aston Martin DBX 707 View Price And Listing

By Tyler Rampersaud – May 07, 2024

Grand Touring Automobiles Delivers The 1st Ultra-Rare Ast...

This ultra-rare ode to performance finds a new home in Canada. The Aston Martin Valour is bound to go down as a milestone moment in automotive history. Its V12 engine, manual transmission, and retro-inspired styling come together to form a beautiful homage to Aston Martin’s history as we know it, at the end of its current era and the beginning of a new one. The Valour is a purist’s driver’s car in an era when cars like it are part of a dying breed, but it is also one of the most exquisitely crafted, bespoke, and rare creations in modern Aston Martin history. Created to commemorate the first 110 years of Aston Martin, the Valour is strictly limited to a production run of just 110 examples, and the first one to be delivered in Canada has finally arrived. The car was delivered to Grand Touring Automobiles in Toronto, a renowned purveyor of the finest luxury and exotic cars, and the stunning Aston Martin features a host of special touches courtesy of Aston Martin’s Q bespoke department. The elegant configuration primarily consists of Cumberland Grey paintwork paired with a black leather interior, which is accented by features like a Walnut wood shift knob, red interior embroidery, special Aston Martin 100th Anniversary badging, and more. With a dedication to both celebrating history and making it, and its dedication to preserving a beautiful performance car formula that is dwindling in the automotive world, this stunning Aston Martin Valour is a precious gem of a collector car that has found a new home in Canada. View All Vehicles For Sale From Grand Touring Automobiles View this post on Instagram A post shared by Grand Touring Automobiles (@grandtouringautos)

By Jordan Aquistapace – April 30, 2024

Aston Martin Residences Miami: Luxury Living At Its Finest

Aston Martin Residences Miami epitomizes luxury living with its iconic design and top-notch amenities. Nestled in downtown Miami, Aston Martin Residences Miami stands out as a pinnacle of luxury, marking Aston Martin's debut in the ultra-luxury real estate sector of sunny South Florida. Developed in partnership with G&G Business Developments, the residential project mirrors Aston Martin's dedication to excellence, with 99% of its 391 condominiums already sold ahead of its completion. Designed in collaboration with world-renowned architect Rodolfo Miani, the condominiums perfectly portray Aston Martin's design DNA, featuring bespoke artisan handles, leather door tabs, and meticulously crafted interiors. Residents are greeted by breathtaking panoramic views of Biscayne Bay and the Miami skyline, set against the backdrop of a sail-shaped building. Elevating the concept of ultra-luxury living, Aston Martin Residences Miami offers an array of "Sky Amenities" spread across four levels, including a fitness center, art gallery, movie theaters, virtual golf simulator, and spa facilities. The infinity pool on the 55th floor, overlooking Biscayne Bay, serves as the epitome of relaxation. For those seeking the best of the best, Aston Martin Residences Miami offers seven penthouses, each with private pools and massive terraces. The crown jewel, the "Unique Triplex Penthouse," spans three floors and boasts 27,191 square feet of living space. Residents can choose from three exclusive interior design collections curated by Aston Martin. Whether its classic elegance or contemporary flair, residents can customize their living spaces to reflect their style and taste. With Aston Martin's successful entry into residential real estate, the brand continues to redefine luxury living across the globe. From Sylvan Rock in Rhinebeck, New York, to № 001 Minami Aoyama in Asia, Aston Martin remains at the forefront of luxury living. View all Aston Martin models currently for sale on duPont REGISTRY by clicking the link below. View All Aston Martins For Sale Source: Aston Martin

By Tyler Rampersaud – April 23, 2024

Miller Motorcars Shows Off New Bespoke Aston Martin DBS 7...

Unique finishes enhance the exclusivity of this masterpiece. For years, the performance, sound, and joy of the V12 engine have been central to many Aston Martin performance car models, and as it goes away, one of the ways Aston Martin paid it homage and sent it off was the glorious DBS 770 Ultimate, a pinnacle expression of its twin-turbocharged V12 performance with 759 horsepower and performance-oriented enhancements throughout. With a production run of just 300 DBS 770 Ultimate Coupes, the stunning commemorative model is one of Aston Martin’s most exclusive high-performance creations. However, Miller Motorcars showed off an example in a new Instagram post that takes that very exclusivity to the next level. With a fully bespoke configuration courtesy of Aston Martin’s Q division, this ultra-exclusive DBS 770 Ultimate stands out as a collector-grade performance masterpiece that’s ready to be celebrated as a triumphant moment in automotive history for years to come. Aluminite Silver adorns the exterior, providing a beautiful neutral canvas for a blue, white, and red livery that reminds onlookers of Aston Martin’s home country of the United Kingdom. The Aston Martin wing logo is reminiscent of the Union Jack, while subtle blue, white, and red stripes sit in the center of the spoiler and bumpers. Inside, Aurora Blue leather provides the basis for the opulently customized interior, which is paired with red stitching, seatbelts, and accents, and contrasting white leather with exquisite diamond quilting. With a rare production run to begin with, and a stunning bespoke configuration, this Aston Martin DBS 770 Ultimate Coupe is nothing short of automotive excellence manifested. View All Vehicles For Sale From Miller Motorcars View this post on Instagram A post shared by Miller Motorcars (@millermotorcars)

By Gabriel Vega – April 21, 2024

2025 Aston Martin DBX707 Unveiled With A DB12-Inspired In...

When we tested the Aston Martin DBX707 for the first time last year, we found that it achieved practically all its ambitious goals. It was a rowdy 697-horsepower family hauler with stellar looks that delivered plenty of thrills. However, the one thing that held it back was, without a doubt, its interior. Flash forward 12 months, and the British carmaker just unveiled the refreshed 2025 Aston Martin DBX707 with not just a subtly updated interior but a genuinely redesigned cabin. Positioned as the brand's only SUV offering moving forward, the 707 is gunning for the luxury SUV world's top spot. At first glance, you'd be forgiven for thinking that the DBX's exterior remains unchanged because it mostly does. Look closely, and you'll see the SUV get AM's redesigned badge, presenting door handles, and a new side view mirror design incorporated to improve the capabilities of this SUV's driver assistance systems. Five new shades join the 2025 Aston Martin DBX707's color palette: Epsilon Black, Helios Yellow, Sprint Green, Malachite Green, and Aura Green. While its available wheel designs remain unchanged, you can now opt for a Satin Black finish on the 23-inch Fortis wheel and Copper Bronze on the 23-inch Forged wheel. Inside is where the 2025 Aston Martin DBX707 gets the most significant updates, gaining a DB12-inspired cabin with updated tech, new materials, and more standard equipment. The cabin's layout has changed significantly, now embedding a 12.3-inch screen to serve as its instrument cluster and a 10.25-inch central screen to house AM's all-new infotainment system. The system no longer relies on an outdated Mercedes-Benz system and offers Apple CarPlay and Android Auto connectivity. Alongside plenty of USB-C connections, the DBX's new tech connects directly with Aston Martin's mobile app. To complement these upgrades, Aston Martin now includes its 800-watt 14-speaker premium audio system as standard on the 707. Like the DB12, the 2025 Aston Martin DBX707 benefits from a redesigned steering wheel with added functionality and an updated center console that thankfully prioritizes using physical buttons for key features. This cabin's transformation is complete with subtle details such as new door handles and vertically oriented air vents. To showcase these new elements, Aston Martin purposely enlarged the veneer panels on the doors so a wider variety of available materials could be customized. Aston Martin plans to offer three interior trims: Inspire Comfort, Inspire Sport, and Accelerate with Alcantara, each designed to morph the cabin's vibe with various materials, not unlike the previous DBX707. The centerpiece of the 2025 Aston Martin DBX707, its twin-turbocharged 4.0-liter V8 remains untouched. It still develops the same 697-hp output; thus, expect this SUV's acceleration performance to stay the same. That's not necessarily a bad thing, given that it should still scoot to 60 mph in around 3.1 seconds. The British carmaker updated this SUV's dampers with new software to improve its handling dynamics further. Aston Martin expects the DBX707 to enter production in Q2 of 2024 and deliveries to begin in the same quarter.

By Tyler Rampersaud – April 12, 2024

Exclusive Automotive Group Delivers 1-of-110 Manual V12 A...

This collector-grade masterpiece of automotive history has a new home. Aston Martin recently celebrated its 110th anniversary as a manufacturer, and with so much history, it had to celebrate its long-standing legacy with an homage to everything that makes it great. Its answer to that: the Valour. Going beyond just the car itself, the Aston Martin Valour is a captivating love letter to much of what makes performance cars great, and also a bittersweet goodbye as the automotive industry as a whole undergoes sweeping changes. The Aston Martin Valour will likely be one of the last cars in the world to be powered by a front-mounted V12 engine and paired with a six-speed manual transmission, and along with that, it features a stunning retro-inspired design, complete with louvers on the rear window and an aggressive silhouette that evokes the 70s. It combines formidable power and performance innovation with a purist feel, luxurious materials, and artisan bespoke craftsmanship, and a stunning example of the ultra-exclusive British luxury performance machine, of which only 110 will be made, to commemorate 110 years of Aston Martin, was just delivered to a customer by Exclusive Automotive Group in Ashburn, Virginia. Finished in the striking, deep hue of Storm Purple, the exterior of this Aston Martin Valour adds an extra dose of head-turning factor with light gold accents. Opening the hood reveals the 5.2-liter twin-turbocharged V12 engine, the heart of the beast. The Valour’s incredible elegance, however, continues in the interior, which pairs performance-oriented exposed carbon fiber with serene white leather and exquisite woven upholstery. Small details indicate the incredible level of craftsmanship involved in creating this bespoke masterpiece, like purple leather accents inside that echo the exterior, and bronze wheels that evoke the car’s nostalgic ethos. With only 110 examples being made of the Aston Martin Valour, this stunning example already stands out as one of the most excellent, and if enthusiasts’ favorite trappings of performance cars must give way to the future, this car shows that Aston Martin said goodbye in the most reverent and admirable way possible. View All Vehicles For Sale From Exclusive Automotive Group Image Source: Exclusive Automotive Group

By Tyler Rampersaud – April 04, 2024

New Aston Martin Ginza Showroom Opens In Tokyo's 5-Star P...

Globally renowned luxury icons collide. With over 110 years of history, Aston Martin has established one of the most respected luxury performance brands in the automotive industry. Its vehicles combine elegance, beauty, luxury, and performance. Its evolving lineup boasts the most power, dynamism, and technology in its history thus far. Representing one of the highest echelons of automotive excellence, the Aston Martin brand experience exudes incredible luxury. Now, Aston Martin has brought its pinnacle luxury experience to the heart of Tokyo, opening a new showroom in one of the dazzling city’s most prestigious hotels: The Peninsula. After opening Aston Martin’s first global flagship location, Q New York, Tokyo is the next stop for Aston Martin’s ultra-luxury experience, at Aston Martin Ginza. Showcasing Aston Martin’s new brand identity, the new space occupies two floors, with room to display three cars, a media wall, and a customer lounge, where beautifully personalized Aston Martins can be configured. Tokyo is an important city for the historic manufacturer, as in 2023 it was the top city location regarding new Aston Martin sales. One of the most important highlights of the opening of this new Aston Martin location is that it brings the premier Q customization experience to Tokyo, in one of the city’s most prestigious areas, Ginza. Located in the Maranouchi Area, the Peninsula Tokyo sits near Ginza’s entrance, with proximity to the Imperial Palace and Hibiya Park, making for the perfect historic and luxurious venue for a historic, prestigious name like Aston Martin. With the new Aston Martin Ginza opening, the brand’s ultra-luxe vehicles and personalization experience travel the globe. View All Aston Martins For Sale Image Source: Aston Martin

By Jordan Aquistapace – March 22, 2024

Adrian Hallmark Takes The Wheel As Aston Martin's New Chi...

Aston Martin gears up for a new leadership era under Adrian Hallmark, signaling a thrilling future for the luxury car brand. While the luxury automotive space may feel like a world within itself, it operates as a tight-knit community with familiar faces often working with a number of brands and manufacturers. Known for his successful position as Chief Executive Officer at Bentley Motors, the team at Aston Martin is proud to appoint Adrian Hallmark as the new Chief Executive Officer. His role at the company will start no later than October 1st and will also include the Executive Director title. Having shaped the future of companies like Porsche and Volkswagen, he’s no stranger to steering brands toward success on the global stage. Aston Martin is waving a grateful goodbye to Amedeo Felisa, under whose guidance the brand thrived and expanded its portfolio with next-gen supercars and SUVs. The change-up at the top has everyone talking, from Executive Chairman Lawrence Stroll to the Aston Martin team and enthusiasts worldwide. Adrian Hallmark is stepping into his new role with enthusiasm and a clear vision. His arrival marks a new chapter for Aston Martin's drive towards the future and its dedication to excellence. View all Aston Martins for sale on duPont REGISTRY by clicking the link below. View All Aston Martins For Sale Source: Aston Martin

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